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Our Research Conclusion
Indie Pop

Thursday, 23 January 14
Indie Pop?
• Indie Pop sub genre of Alternative Rock
• Originated in the UK
• Structurally similar to Pop
• Ed Sheeran, Ben Howard, Kate Nash etc

Thursday, 23 January 14
Audience?
Secondary Research
Gender

Age

Male
Female

Below 20
20-30
30+

26%

74%

Thursday, 23 January 14

5%
19%

76%
Audience?
Focus Groups

Interviews

Primary Research

Case Study

Thursday, 23 January 14

Questionnaires
Questionnaires

Thursday, 23 January 14
Case Studies
Katie

Thursday, 23 January 14

Susan
Focus Group

Thursday, 23 January 14
Interview
• Indie Persona
• Ben Howard and Lana del Rey
• Spotify, last.fm etc

Thursday, 23 January 14
Similar Artists
• Daughter
• Lana Del Rey
• Tom Odell

Thursday, 23 January 14
Lana Del Rey
Fashion

Audience

Thursday, 23 January 14
Daughter

Thursday, 23 January 14
Tom Odell
Fashion
Audience

Thursday, 23 January 14
Codes & Conventions: Website
• Simplistic
• Continuity
• Neutral Colours
• Multi Platform marketing
• Similar Topics
• Merchandising
Thursday, 23 January 14
Codes and Conventions: Albums

• Clear font and size of text
• Recognizable brand
• Minimal
• Close-to-medium = personal
• Natural approach to images
Thursday, 23 January 14
Codes and Conventions: Videos
• Narrative along side the performance
• Use of a filter
• Symbolic Images
• Lack of artist presence
• Clean cut transitions
• Low-Key lighting
• Laid back approach
Thursday, 23 January 14

We particular liked this:
Initial Ideas
• Male Solo Artist
• Similar to Tom Odell, Ed Sheeran
• Potential song choices:
(a)Close to you
(b)Next to me

Thursday, 23 January 14
Thank you for listening
Please fill in the surveys handed out!

Thursday, 23 January 14

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Conclusion of research