A pitch for a music magazine ideas.

1. Music Magazine Pitch
Produced by Luke Taylor

2. What is this magazine about?
• Genre of rock, indie rock and metal.
• Contain important, up to date news about
popular bands and artists, and also up and
coming artists.
• Reviews on music items, such as instruments,
equipment and albums.
• Interviews with musicians and band members
with an audience Q & A.
• Festival and concerts news, such as headlined
acts or date movement and sold out venues.

3. Why do I think there is a market gap
• Many of the music magazines have become out dated and
repetitive, and have seen a decline in readers.
• I have not come across any similar magazines with the house
style I have stated.
• My magazine idea is original and has a wide range of music, so it
would bring in a large audience.

4. Institutional research
Bauer Media Group
• Bauer Media Group publish a
wide range of magazines.
• They publish worldwide.
• They publish similar
magazines, such as Kerrang
and Q.
• In 2010 they had a turn over of
2,129 million euros, they
would have enough to invest
in new magazines.
• They also own several media
sources such as radio stations
and television channels.
Team Rock
• Private firm
• Has a similar audience
demographic as I stated
earlier in the presentation
• They publish similar
magazines such as metal
hammer and classic rock.
• Own a radio station and the
publishers are made of the
ideal audience
demographic.

5. Target Audience
• Aimed at late teenagers and
middle aged twenty year olds.
• Informal people with a range of
education, but possibly a media
influenced education.
• Disposable income. Such as
students, casual workers,
people who work in media and
artistic jobs.
• Available to a large range of
culture.
• Heavily into music, media ,
regular festival and concert
goers.
• Band merchandise, music
brands, alternative clothing
stores.

7. Magazine Style
• The house style would be rough, and worn out
and discolored and faded.
• The colour scheme for the magazine would be
sepia, and also red, black, yellow, white and
greys.
• Alternative and original design
• Serious style of font, depending on the article
being written, but can be uplifting and
humorous articles.

8. Name Ideas
•
•
•
•
Rough Rock
Distort
Amped
Mosh Madness

9. Music Content
• It will contain rock ,metal , indie rock and punk
rock.
• It will cover these music genre’s by having
interviews, question and answers with bands
with the same genre’s.
• It will also have reviews of concerts, festivals,
songs and albums.

10. Double Page Spread
What will it contain
• I think it would contain a review of a album or a particular
song, and get other peoples view on the album or song.
• Maybe get an interview with a band and ask some questions,
or get some background knowledge on the band.

11. What content do you think the
magazine should contain?
What do you think about the
genre’s of music in the magazine?
Which title do you prefer for the
magazine?
Do you think there is a gap in the
market for a magazine like this?
What would be a good price for
a magazine like that…