This document compares three music magazines: Rolling Stone, NME, and Q. Rolling Stone has the largest circulation of over 1.4 million readers who are mostly 25-44 year old males from socioeconomic groups ABC1. Both NME and Q have smaller circulations around 60,000 and 89,000 respectively and target younger readers between 15-30 years old who are also mostly male from ABC1 groups. All three magazines share the purpose of informing readers about music-related news. The document also provides ideas for a new music magazine including focusing on the music genre, using musicians and instruments as images, and having a red and white color scheme with a black text masthead and dominant image.