Distribution plan for physical and digital media for the artist, Ryad Chaoui

1. Music Distribution
Plan: Ryad Chaoui
By Charlie Bolling

2. Artist Info
• Ryad Chaoui
• Art-Pop, Soul, Ambient
• Downtown Los Angeles, CA
Photo Credits - Emily Cox

3. Number 1 Fan Pro
fi
le
Name: Kevin Theodore
Age: 26
College Degree or Trade: Digital
Media Specialist
Music Genre: R&B, Indie, Pop,
Dance House
Money Situation: Lower-Middle
Income
Preferred Music Format:
Streaming, Vinyl, Digital
Downloads
Reads: Forbes, music gear
magazines, underground
music blogs
Media Consumption: Net
fl
ix,
Hulu, YouTube, Movie Theaters
Social Media Used: Instagram,
TikTok, Facebook, Twitter
Shops: Urban Out
fi
tters,
Amazon, Small Businesses,
Trader Joe’s
Weekends: Travel Day Trips,
Hiking, Speakeasies, Clubs
Last Purchase: Boba Tea
Source - AlwaysTheVIP.com
(Byrd, 2023)

4. 5 Lifestyle Categories
1. Vinyl Record Collecting
2. Nature Hikes
3. Street Clothing
4. Restaurant Enthusiast
5. Staying active with club sports

5. Aggregator Choice
TuneCore is the aggregator of choice because it is very cheap at only $14.99 per artist
annually. They also have their social media distribution plan for free, helping new artists
get their music on social platforms prior to the release of a new track. Additionally,
TuneCore is backed by Believe, so they will occasionally o
ff
er artist support in digital
marketing and advances.

6. 2 Spotify Playlists
User-Curated
Playlist Title: Indie Flex
Playlist Creator: 99 Till In
fi
nity
Number of Followers: 15, 246 likes
Last Song Add Date: Unlisted
This playlist is easier for Ryad to
fi
nd a spot on because
it is mostly underground indie music, very similar to his
own style. This is a great start to
fi
nd a new audience.
Source: haulixdaily.com
Editorial
Playlist Title: Indie Frequency
Playlist Creator: Spotify
Number of Followers: 24,768 likes
Last Song Add Date: Unlisted
This playlist is great because it would put
Ryad on the map with other like-minded
artists that are more well known.
Source: Spotify

7. 2 PR Touchpoints
Gatekeepers, In
fl
uencers, Reviewers
Various Small Flames
Jon & Liam Doyle
Miles Anzaldo, Music Director, KROQ
Category: (Reviewer, Interviewer)
Summary:
Jon and Liam both work to put the underground
indie artist
fi
rst. They are constantly reviewing
new releases and interviewing unknown artists.
Source:
VariousSmallFlames.co.uk
Category: (Radio Host)
Summary:
Each Sunday, Miles hosts an hour long radio show
called “Locals Only”. He accepts submissions of
local artists. This would a great chance to get Ryad’s
music heard on the most popular radio station.
Source:
Audacy.com

8. Mom & Pop Record Stores

9. Local Lifestyle Retailers

10. Online Lifestyle Retailers

11. Lifestyle Blogs & Mags

12. References
https://www.goingundergroundrecords.com/
https://www.facebook.com/therecordparlour/
https://www.rockaway.com/
https://www.rubyconrecords.com/
https://yque.com/
https://hatchetsupply.com/
https://soccerstorelosangeles.com/
https://www.stussy.com/
https://thehundreds.com/
https://www.jacksonmarketanddeli.com/
https://www.urbanout
fi
tters.com/
https://www.fjallraven.com/us/en-us
https://cncpts.com/
https://commonwealth-ftgg.com/
https://uclaclubsports.com/index.aspx
https://www.
fi
nedininglovers.com/contacts
https://www.outsideonline.com/
https://www.laweekly.com/

13. References (continued)
http://voyagela.com/
https://theface.com/about
https://varioussmall
fl
ames.co.uk/the-team/
https://www.audacy.com/kroq/latest/submit-your-music-kroq-locals-only
https://twitter.com/milesthedj
https://haulixdaily.com/2019/05/spotify-playlist-contacts-pop-indie
https://open.spotify.com/playlist/37i9dQZF1DXafoakAmk88b
IMAGES
https://www.alwaysthevip.com/what-to-wear-to-clubs-the-nightlife-fashion-guide/
https://blog.adafruit.com/2018/08/06/tastemakers003-various-small-
fl
ames/
https://www.allaccess.com/alternative/10-questions/archive/28388/10-questions-
with-miles-the-dj-anzaldo