After researching blogging and performing a case study on Tumblr, Mike Ham concluded that: 1) Blogging has shifted from traditional media to participation culture by allowing readers to interact through comments. 2) Blogging has grown massively since its beginnings in the early 2000s, though social networks have reduced recognition of blogs. 3) Blogging has made a cultural impact in areas like education, family, business, society, and religion by democratizing information.

1. Research Conclusion
By Mike Ham P10540735

2. Where to find my Research
All my research was blogged, and can be found at:
http://mikehamtech2002.tumblr.com/
Headings on the side will take you to my key questions and case
study.
Figure 1
Screen shot of headings on my blog taken on 07/03/2012

3. Conclusion
After researching Blogging and
performing a case study on Tumblr, I have
concluded that…
Blogging has had an impact
and still does, but it has a
small future.

4. Conclusion Arguments
Blogging has:
Shifted from traditional media into
participation culture.
Grown massively.
Made a cultural impact.
A small future.

5. BLOGGING HAS
Shifted from traditional media into
participation culture.
Bloggers blur
themselves from
traditional media and create their own
media where blog readers interact and leave
comments, taking part in participatory culture
and therefore become part of the creators of the
media.
More information can be found at:
http://mikehamtech2002.tumblr.com/tagged/whatisblogging

6. BLOGGING HAS
Shifted from traditional media into
participation culture.
We move from personal
websites and print to
blogs, and from publishing
to participation. Where we
become a producer
not a consumer
Figure 2
(Gauntlett) David Gauntlett – Making is Connecting
More information can be found at:
http://mikehamtech2002.tumblr.com/tagged/whatisblogging

7. BLOGGING HAS
Shifted from traditional media into
participation culture.
Blogs allow freedom unlike print.
Bloggers can choose their own template
and can adjust how their blog look and
work.
Blogs allow participation.
Encourages readers to leave comments, Figure 3
use links to other sources and bloggers. Blogger allows all of this
RSS (really simple syndication)
emphasises participation by subscribing
More information can be found at:
to other blogs. http://mikehamtech2002.tumblr.com/tagged/whatisblogging

8. BLOGGING HAS
Shifted from traditional media into
participation culture.
Tumblr bloggers are
encouraged to
Figure 4
participate by
following other bloggers
and re blog content.
Most are photos. The more
notes, the more
participation shown.
Figure 5
More information can be found at:
http://mikehamtech2002.tumblr.com/post/18846182655/here-are-the-results-and-evaluation-for-my-tumblr

9. BLOGGING HAS
Grown massively
We saw a huge rise of blogging with releases
of popular blogs such as blogger.
People investigate blogging and it is put into
the dictionary.
Blogging effected major issues in the world such as 2000 - 2005
politics and became part of mainstream
culture by broadcasting news through blogs.
Blogs became a career option as a result of ad
sense being released.
More information can be found at:
http://mikehamtech2002.tumblr.com/tagged/wheredidbloggingbegin

10. BLOGGING HAS
Grown massively
The vlogging culture took off when the
Yahoo video blogging group was created.
Youtube born and many vlogs were
created.
Microblogs and tumblelogs also 2005 - 2007
started around this time
Participation grew as bloggers were now able
to follow people and communicate creating a
larger online community.
More information can be found at:
http://mikehamtech2002.tumblr.com/tagged/wheredidbloggingbegin

11. BLOGGING HAS
Grown massively
Blogs continue to grow between
developing between the
years changing their looks and
the tools available.
Between these years social
networking take off and blogs 2007 - Today
aren’t recognised as much but
are still a huge part of
mainstream media
displaying news and of the sort.
More information can be found at:
http://mikehamtech2002.tumblr.com/tagged/wheredidbloggingbegin

12. BLOGGING HAS
Grown massively
58% of Tumblr Bloggers are
new .
The growth of Tumblr
and amount of views it gets (14
billion) monthly show that
there is still an impact as
people are still
blogging.
Popularity of Tumblr shows Figure5
that blogging is still being used.
More information can be found at:
http://mikehamtech2002.tumblr.com/post/18846182655/here-are-the-results-and-evaluation-for-my-tumblr
http://mikehamtech2002.tumblr.com/post/18434704281/the-growth-of-tumblr

13. BLOGGING HAS
Made a cultural impact
In education and children – Works individually by helping improve
languages and gets work recognised.
In family – Sharing personal experiences as a community online, helps
others in same situation and blogger personally.
In business/companies – Blogging as a popular social medium, allows
companies to connect to community through blogging,
enhancing news, sales, noticeability competition and
communication.
More information can be found at:
http://mikehamtech2002.tumblr.com/post/17709601615/the-influences-of-blogging

14. BLOGGING HAS
Made a cultural impact
Family Education and Children
Figure 7
Screen print of year 5
Ferry Lane Primary
school blog taken on
(07/03/2012)
Business and companies
Screen print of CAT
blog (07/03/2012)
Figure 8
Screen print of circle of moms
Figure6 blog taken on (07/03/2012)

15. BLOGGING HAS
Made a cultural impact
In society – Information can be democratised and distributed vastly,
giving the power to the people to make a change in any topic.
In religion – Helps spread teachings of a religion and brings the
blogger closer to their religion.
And advertising – Encourages bloggers to post more and create
revenue by blogging. Also companies such as Google profit
too.
More information can be found at:
http://mikehamtech2002.tumblr.com/post/17709601615/the-influences-of-blogging
http://mikehamtech2002.tumblr.com/post/18379077476/advertising-on-blogs

16. BLOGGING HAS
Made a cultural impact
Figure9
Figure10 Figure 11
Screen print of circle of a
Christian blog (07/03/2012)
Screen print of rangertaxes.com Screen print of adverts found
(07/03/2012) on
ibelieveinadv.com(07/03/2012)

17. BLOGGING HAS
Made a cultural impact
Tumblr bloggers are blogging throughout the day both
socially and in work.
76% blog daily on Tumblr.
Blogging has become part of a
bloggers daily activity in the week.
Figure5
More information can be found at:
http://mikehamtech2002.tumblr.com/post/18846182655/here-are-the-results-and-evaluation-for-my-tumblr

18. BLOGGING HAS
Made a cultural impact
Tumblr bloggers blog for personal (62%)uses.
Tumblr bloggers attracted to people that blog
(42%) and visit them regularly , re blogging (62%)
photos that have personal meanings to the
blogger.
Figure5
More information can be found at:
http://mikehamtech2002.tumblr.com/post/18846182655/here-are-the-results-and-
evaluation-for-my-tumblr

19. BLOGGING HAS
A small future
Technology is growing by
getting cheaper and
easier to use. Therefore,
we are more likely
to see more
shared media,
such as blogs, in all kinds Figure12
of aspects: text, audio, Screen print of
video and still images. Boingboing blog
taken on (07/03/2012)
More information can be found at:
http://mikehamtech2002.tumblr.com/post/17656139216/the-future-of-blogs

20. BLOGGING HAS
A small future
Traits of blogging
can be found in
popular social
networks like Facebook.
So forms of blogging will be
around. (ordered in
chronological order, emphasis
on individual and subject)
Figure 13
Screen print of Facebook taken on (07/03/2012)
More information can be found at:
http://mikehamtech2002.tumblr.com/post/17656139216/the-future-of-blogs

21. BLOGGING HAS
A small future
User Generated Content, like blogging
is more than just posts of images and
videos. Information can be implied
rather than posted. For example blogs
regularly link to other blogs. They
not only contribute
content, they
contribute
information to the
web. (Google and Amazon)
Figure 14
More information can be found at: Screen print of Google taken on (07/03/2012)
http://mikehamtech2002.tumblr.com/post/17656139216/the-future-of-blogs

22. Conclusion
Blogging has had an
impact and still does, but
it has a small future.

23. References
Figure 1 – Tumblr menu of key questions [online image] available from: http://mikehamtech2002.tumblr.com/ accessed on
(07/03/2012)
Figure 2 – Gauntlett image [online image] available from: http://www.theory.org.uk/david/dg220a.jpg accessed on (10/03/2012)
Figure 3 - Blogger image [online image] available from:
http://upload.wikimedia.org/wikipedia/commons/thumb/3/31/Blogger.svg/256px-Blogger.svg.png accessed on (10/03/2012)
Figure 4 - screen shot from Tumblr blog [online image] available from http://t-i-g-e-r-p-r-i-n-c-e-s-s.tumblr.com/post/18839426601
accessed on (07/03/2012)
Figure 5 –Tumblr logo image [online image] available from: http://i0.kym-
cdn.com/photos/images/original/000/160/390/tumblr_logo.png?1313038291 accessed on (07/03/2012)
Figure 6 - screen shot of Circle of moms blog [WWW] available from:
http://www.circleofmoms.com/survey_qa.php?question_id=1701760accessed accessed on (07/03/2012)
Figure 7 – screen shot of Ferry Lane Primary School Year 5 blog [WWW] available from: http://y5.ferrylane.net/ accessed on
(07/03/2012)
Figure 8 – screen shot of CAT blog [WWW] available from: http://www.cat.com/about-the-company accessed on (07/03/2012)
Figure 9 - screen shot of rangers taxes blog[WWW] available from: http://rangerstaxes.com accessed on (07/03/2012)
Figure 10 - screen shot of Christian blog [WWW] available from: http://www.christianblog.com/blog/kreynolds/something-to-
consider/ accessed on (07/03/2012)
Figure 11 - Screen shot of advert found on ibelieveinadv.com(07/03/2012[WWW] available from: http://ibelieveinadv.com/
accessed on (07/03/2012)
Figure 12 – screen shot of Blog by Boingboing [WWW] available from: http://boingboing.net/ accessed on (07/03/2012)
Figure 13 – screen shot of Mike Ham Facebook account [WWW] available from: www.facebook.com accessed on (07/03/2012)
Figure 14 – Google screenshot [WWW] available from: www.google.co.uk accessed on (07/03/2012)