Germany's first online cosmetics retailer offering sustainable cosmetics which appeal to a more gender neutral demographic.

1. Germany’s first interactive cosmetics retailer for a more
gender neutral demographic
Surjya Chakraborty & Nicola Crusius
Pitch Deck

2. PROBLEM
Richie identifies himself as a
transgender male. But, he is
embarassed to walk into a
cosmetics store to ask about
makeup. And he can't find
what he wants online either. All
he sees is makeup for women.
Richie
Danel buys almost everything
online. But when it comes to
makeup, she is stuck going to
the store. There is just not
enough product information
online for her to make a new
purchase.
Danel
Maya lives a sustainable
lifestyle. Everything must be
vegan! But, when she goes to
buy cosmetics online, it just
isn't clear what products are
made for her.
Maya

3. BLENDED. SOLUTION
GENDER FLUIDITY
We have opened the doors to male beauty and
LGBTQ beauty, for a more gender neutral
environment.
SUSTAINABILITY
Only sustainable products: natural, organic,
vegan, animal cruelty-free
CONTENT
Extensive content from beauty influencers giving
the consumers information and tips on each
product or brand

4. THIS IS BLENDED.
BLENDED. is the only cosmetics
retailer to offer sustainable
cosmetics which appeal to a
gender neutral demographic.
We plan on satisfying customer
necessities through diversified
and informational content
produced by beauty influencers.

5. TIMING
WHY NOW?
JOIN THE MOVEMENT!
Sustainability is the direction
the whole world is going.
Let’s start with the products
we use daily. Its time to go
sustainable with cosmetics
and BLENDED. is the way!
Its never too early to support
humanity. Movements like LGBTQ
Pride, Black Lives Matter, are just a
few righteous movements that
every company should support.
Which is why BLENDEDs. slogan is
"BE DIFFERENT, BE REBELLIOUS,
BE WHO YOU ARE!” Now is the time
to make gender neutrality possible
and to open the doors to the
LGBTQ community.

6. OUR DEMOGRAPHIC
THE “MODERNS”
• Ages 14 - 40
• Underaged consumers usually
financed from parents
• Female and male demographic
• DACH Region
• Sustainable Lifestyles
• Strong LGBTQ presence
• Access to Internet
• Social Media Active

7. THE MARKET
5.11 Billion EUR
Total Available Market (TAM)
378 Million EUR
Servicable Available Market (SAM)
Market Size of decorative
cosmetics and skincare
products in Germany 2019.
Statistics show Germany has a
huge market for decorative
cosmetics and skincare
products and it is project ted to
grow steadily in the next years.
We calculated the amount of
potential customers times the
average spendings in cosmetics
per year to get to the SAM.

8. COMPETITION
MARKET ANALYSIS
Competitors in the online
cosmetics retail sector are static.
There are 3 main players which
include: Douglas, Sephora, and
Flaconi and other fashion retailers
adapting to the cosmetics market
such as Zalando beauty and ASOS
beauty.
The competitors with the most
market share have shown the least
amount of adaptation to trends.
Zalando beauty and ASOS beauty
still remain under the fashion
retailer image. Smaller startup
retailers such as Purish have a
more modern image but also, are
slow to adapt to sustainable brands
and a more gender neutral image.

9. COMPETITIVE ADVANTAGE
.
CONTENT
DIVERSITY
OUR MOVEMENT
INFLUENCER DATABASE
We differentiate ourselves clearly
through the amount of
informational content which will be
given to consumers.
Diversity is key! There is no reason
to limit ourselves to one gender or
identity. Our platform is for the
races.
BLENDED. Is a movement that
supports righteous causes. We are
freedom through makeup.
Our beauty influencers are hand-
picked to represent BLENDED. And
their product portfolio with
authentic content.

10. THE PROCESS
CONSUMERS
Our demographic
mostly surfaces
through our Social
Media presence or
campaigns.
DROPSHIPPING
With drop shipping
customers receive the
product direct from
the brands
warehouse.
BLENDED.de
Consumers can
choose from a diverse
portfolio of beauty
products.

11. REVENUE MODEL
15 %
15 %
70 %
Brands Margin
Ads
BLENDED. Earns a Margin of 15%
on each product sold
Additionally we earn approx. 15%
more through advertising and
content produced for the brands
offered on our platform

12. THE TEAM
Both Surjya Chakraborty and Nicola Crusius founded
BLENDED and continue to manage the company. We are
strongly networked with freelancers for all areas of our
companies necessities. Ranging from graphic designers to
social media managers, we have been able to fill all positions
for our strategy to succeed. Our mutual partnerships with our
influencers give us flexibility with the amount of content and
support they produce for BLENDED. Many of our influencers
are involved in the conception of our marketing strategy.

13. 30.000WEBSITE VISITS IN 4 WEEKS AFTER LAUNCH
WHAT WE ALREADY ACHIEVED

14. 35SUSTAINABLE BRANDS THAT WANT TO WORK WITH US
WHAT WE ALREADY ACHIEVED

15. 26INFLUENCERS THAT PROMOTE OUR BRAND
WHAT WE ALREADY ACHIEVED

16. 85%OF SURVEY RESPONDENTS FIND OUR IDEA ATTRACTIVE AND SUBMITTED THEIR EMAIL AS POTENTIAL CUSTOMERS
WHAT WE ALREADY ACHIEVED

17. FUTURE ROADMAP
1
2
3
4
Incorporate
Current 2020
Portfolio Expansion
Current - November 2020
Webshop Launch
November 2020
Marketing Strategy
January 2021
BLENDED. is currently in the process of
becoming a legal entity.
We are consistently creating content
with our beauty influencers to give the
consumers an insight of what
BLENDED. has to offer. Our beauty
influencer Database and our brand
portfolio is consistently growing. We
expect to launch our webshop in
November 2020.
For us to implement our marketing
strategy correctly, we are searching for
a first seed investment of 330,000
Euros. This gives us the needed
exposure in order to reach our
projected revenue 1,500,000 Euros in
our first year.
WHAT’S NEXT FOR BLENDED?

18. CONTACT US!
hello@blendedbeauty.de
www.blendedbeauty.de
IG@blended.de