Germanys first online cosmetics retailer offering sustainable cosmetics to a more gender neutral demographic.

1. Germany's first sustainable online cosmetics retailer
for a more gender neutral demographic.
Rechtliche Hinweise: Dieses Pitchdeck ist vertraulich und beinhaltet Geschäftsgeheimnisse von Nicola Crusius und Surjya Chakraborty. Weder das Pitchdeck noch darin
enthaltene Informationen dürfen ohne schriftliche Zustimmung von Nicola Crusius oder Surjya Chakraborty vervielfältigt oder weitergegeben werden.

2. Maya
Maya lives a sustainable lifestyle. Everything must be
vegan! But, when she goes to buy cosmetics online, it
just isn't clear what products are made for her.
Richie
Richie identifies himself as a transgender male. But, he
is embarassed to walk into a cosmetics store to ask
about makeup. And he can't find what he wants online
either. All he sees is makeup for women.
Aleyna
Aleyna buys almost everything online. But when it
comes to makeup, she is stuck going to the store. Their
is just not enough product information online for her to
make a new purchase.
PROBLEM

3. Sustainability
Only sustainable products: Natural, Organic,
Vegan, Animal cruelty free
Gender Fluidity
We have opened the doors to male beauty and
LGBTQ beauty, for a more gender neutral
environment.
Content
Extensive Content from beauty influencers
giving the consumers information and tips on
each product or brand
BLENDED.
SOLUTION

4. THIS IS BLENDED.
BLENDED is the only cosmetics retailer
to offer sustainable cosmetics which
appeal to a gender neutral
demographic. We plan on satisfying
customer necessities through
diversified and informational content
produced by beauty influencers.

5. TIMING
Join the movement
Its never too early to support humanity.
Movements like LGBTQ Pride, Black Lives
Matter, are just a few righteous movements
that every company should support. Which is
why BLENDEDs. slogan is "BE DIFFERENT, BE
REBELLIOUS, BE WHO YOU ARE!" Now is the
time to make gender neutrality possible and to
open the doors to the LGBTQ community.
Why now?
Sustainability is the direction the whole world
is going. Lets start with the products we use
daily. Its time to go sustainable with
cosmetics and BLENDED. is the way!

6. OUR DEMOGRAPHIC
The "MODERNS"
Ages 14 - 40
Underaged consumers usually
financed from parents
Female and male demographic
DACH Region
Sustainable Lifestyles
Strong LGBTQ presence
Access to Internet
Social Media Active

7. MARKET SIZE
of decorative cosmetics and skincare
products in Germany in 2019
Statistics show Germany has a huge
market for decorative cosmetics and
skincare products and it is projected to
grow steadily in the next years
We calculated the amount of potential
customers times the average spending
on cosmetics per year to get to the
SAM
THE MARKET
5.11 Billion (Euros)
Total Available Market (TAM)
378 Million (Euros)
Serviceable Available Market (SAM)

8. DIRECT
COMPETITORS
COMPETITOR
ANALYSIS
COMPETITION
Competitors in the online cosmetics retail sector
are static. There are 3 main players which include: Douglas,
Sephora, and Flaconi and other fashion retailers adapting to
the cosmetics market such as Zalando beauty and ASOS
beauty. The competitors with the most market share have
shown the least amount of adaptation to trends. Zalando
beauty and ASOS beauty still remain under the fashion
retailer image. Smaller startup retailers such as Purish have
a more modern image but also, are slow to adapt to
sustainable brands and a more gender neutral image.

9. Content
We differentiate ourselves
clearly through the
amount of informational
content which will be
given to consumers
Our Movement
BLENDED. is a movement
that supports all righteous
causes. We are freedom
through makeup.
Diversity
Diversity is key! Their is no
reason to limit ourselves
to one gender or identity.
Our platform is for the
races.
Influencer Database
Our beauty influencers are
hand picked to represent
BLENDED. and their
product portfolio with
authentic content.
COMPETITIVE ADVANTAGE

10. BLENDED.de
Consumers can choose
from a diverse portfolio of
products.
THE PROCESS
Consumers
Our demographic mostly
surfaces through our
Social Media presence or
campaigns.
Dropshipping
With dropshipping the
customers recieves the
product direct from the
brands warehouse.

11. Ads
Margin
REVENUE MODEL
BLENDED. earns a
margin of 15% from
each product sale
We earn approx. 15%
more through
advertising and content
produced for the
Brands offered on our
platform
.

12. THE TEAM
Both Surjya Chakraborty and Nicola Crusius
founded BLENDED and continue to manage the
company. We are strongly networked with
freelancers for all areas of our company’s
necessities. Ranging from graphic
designers to social media managers, we have
been able to fill all positions for our strategy to
succeed. Our mutual partnerships with our influ-
encers give us flexibility with the amount of
content and support they produce for BLENDED.
Many of our influencers are involved in the con-
ception of our marketing strategy.

13. Whats next for BLENDED.?
BLENDED. is currently in the process of becoming
a legal entity.
We are consistently creating content with our
beauty influencers to give the consumers an
insight of what BLENDED. has to offer. Our beauty
influencer Database and our brand portfolio is
consistently growing. We expect to launch our
webshop in November 2020.
For us to implement our marketing strategy
correctly, we are searching for a first seed
investment of 330,000 Euros. This gives us the
needed exposure in order to reach our projected
revenue 1,500,000 Euros in our first year.
Incorporate
Current 2020
1
2
3
4
Portfolio Expansion
November 2020
Webshop Launch
November 2020
Marketing Strategy
January 2021
FUTURE ROADMAP

14. hello@blendedbeauty.de
www.blendedbeauty.de
CONTACT US!
@blended.de