This document outlines plans for a website called FLUXD aimed at young LGBT audiences. It discusses analyzing audience interests which include arts, entertainment, sports and politics. Competitors in the space include Gay Times and Buzzfeed LGBT. The site will provide news, profiles, quizzes and multimedia content to engage audiences. Analytics will track who views content and their interests. Milestones include growing the audience to 500 people within the first few months. The goal is for FLUXD to become a leading online magazine for the LGBT community.