SlideShare a Scribd company logo
What is FLUXD?
Why have we
chosen this?
Who is the FLUXD
reader?
AUDIENCE
INTERESTS
Interests
Our audience have a
mixed set of interests,
but generally lean
towards a mix of arts
and entertainment.
Sports
Other
Politics
Fashion
16%
32% 28% 24%
GAP?
95% of people
believe there is a
gap in the market
for us.
Usage
Mobile most popular
way of accessing the
internet. Our audience
often spend 4+ hours
a day on the internet. Tablet
Phone
Desktop
Competitors
Gay Times
Pink News
i-D youth lens
Dazed
Buzzfeed lgbt
AnOther
OUT
HuffPost LGBT
Facebook
Twitter/Instagram/Vine
Content
https://www.boombox.com/c/quiz/132579/d2e32797-
c7e2-42ab-9d93-9d26e8d1a8ad
https://www.boombox.com/c/quiz/128070/00d53cee-a724-4d3f-9ab3-
5bdd0361ec40
We aimed to utilise
audience interaction in
order to tailor our
range of multimedia
content.
● Vox Pops
● Photo sets
● Interviews
● Timelines
● Interactive Maps
● Quizzes
Photo sets
Interactive map
Polls
Facebook
Insights
We use Facebook’s Insights to see who is
viewing our content, and analyse what kind of
audience our most popular content is
reaching.
Analytics
● When are our
audience online?
● What do our
audience want
more of?
PROJECT
DEVELOPMENT
We want to create a website magazine that fulfills the interests to
our audience, young LGBT’s, with a mixture of news and fun.
We want this project to reach as many as possible with our profile
stories, fun quizzes and serious subjects.
Desktop
http://my.como.com/app/1c36a5fb-c953-42e5-8077-5289118c4a9a/wizard/style
Mobile App
Skills Re-polish our skills in;
Building audience
- Questionnaires
- Share on social media
- Spreading the word
Milestones
January 2016
Build an audience of 100
people.
February 2016
Increase audience to 250.
March 2016
Build audience to 500.
April 2016
Have an audience of 750+
with at least half visiting
site on a weekly basis.
The future for Fluxd
- The gap in the market
- Rising clicks and likes
- Positive feedback from audience
Become the most reliable source for both
news and fun for the LGBT community
Advertisment
Plan B
International Student Issues
Connecting the Inter to you.
Why is it important? Who will read us?
Our followers will find us via social media.
Main competitor
Ideas we might take :
★ Profiles
★ Stories from abroad by
international Kingston
students
★ Events & fun section
Unique selling point:
★ Content specified on international student’s interest
Social media competitor
★ Build up following
★ Use visitor’s posts to create
guides, news stories, features
etc.
★ Co-operate with other
organizations helping
international students
Examples of content
★ Lack of societies
★ Culture change/shock
★ Profiles
★ Struggles home vs abroad
★ Five facts about TOP 4 countries
★ Problems with the kroner (Norway)
Ambitions for plan B
★ Get involved in the project all international students from TOP 4
countries at Kingston university
★ Expand the content covering TOP 4 countries to TOP 8 countries
and further
★ Build up 750+ monthly readers
★ Get as much or even more following as our competitors have

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