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This document provides guidance on starting an e-commerce business, including selecting an open-source e-commerce platform, setting up payments options, and customizing the site. It discusses key factors to consider like what to sell, platform features, installation process, and common payment methods in Bulgaria. Installation of an open-source shopping cart takes about 15 minutes. Customizing involves changing templates, stylesheets, or building custom payment extensions. The document also outlines communication between payment gateways and e-commerce sites.
The document promotes an affiliate marketing business model and provides instructions for getting started online. It recommends focusing on a single affinity market and presenting affiliate products through opt-in web pages and automated emails to build relationships. The model combines affiliate marketing, information marketing, and email marketing approaches and involves choosing a domain, hosting, autoresponders, and creating a website and products to promote.
Learn the basics of internet business.
Definitions: Affiliate Marketing: An Internet based marketing practice where a business pays an individual for each customer or visitor brought about through the individuals marketing efforts. Click and Mortar: A business model where a company has both offline and online presences. Also known as Bricks and Clicks. Content Advertising: Content based advertising placement such as that pioneered by Google, also classified ads and ‘pay for performance’ models.
Facts & Stats About the Multilingual Webdanrajkumar
This document discusses strategies for developing a successful global web presence. It provides statistics on internet usage worldwide and recommends translating web content into multiple languages to reach a larger international audience. Specific strategies are outlined, including localizing a website, creating an international social media strategy, and testing web translations. Case studies are presented showing how companies increased their online revenue by hundreds of percent by translating their websites and digital marketing. The document also describes technologies offered by Web-Translations that can help manage multilingual content, such as language asset management systems, email translation, and live translation services.
- Traditional sales and marketing methods are becoming less effective as attention spans decrease and consumers have more options to avoid marketing messages. The new rules of sales and marketing leverage Web 2.0 and focus on delivering value to buyers through content, thought leadership, and guiding people through the purchase process (in 3 sentences or less).
Web business is the significance of improvement. It is the market by driving arrangements by exposing issues around an online store's picture and thing commitments. That suggests at whatever point you buy and offer something on the web then you get drew in with online business. It is starting at now a champion among the most basic parts of the Internet to create.
This document provides guidance on starting an e-commerce business, including selecting an open-source e-commerce platform, setting up payments options, and customizing the site. It discusses key factors to consider like what to sell, platform features, installation process, and common payment methods in Bulgaria. Installation of an open-source shopping cart takes about 15 minutes. Customizing involves changing templates, stylesheets, or building custom payment extensions. The document also outlines communication between payment gateways and e-commerce sites.
The document promotes an affiliate marketing business model and provides instructions for getting started online. It recommends focusing on a single affinity market and presenting affiliate products through opt-in web pages and automated emails to build relationships. The model combines affiliate marketing, information marketing, and email marketing approaches and involves choosing a domain, hosting, autoresponders, and creating a website and products to promote.
Learn the basics of internet business.
Definitions: Affiliate Marketing: An Internet based marketing practice where a business pays an individual for each customer or visitor brought about through the individuals marketing efforts. Click and Mortar: A business model where a company has both offline and online presences. Also known as Bricks and Clicks. Content Advertising: Content based advertising placement such as that pioneered by Google, also classified ads and ‘pay for performance’ models.
Facts & Stats About the Multilingual Webdanrajkumar
This document discusses strategies for developing a successful global web presence. It provides statistics on internet usage worldwide and recommends translating web content into multiple languages to reach a larger international audience. Specific strategies are outlined, including localizing a website, creating an international social media strategy, and testing web translations. Case studies are presented showing how companies increased their online revenue by hundreds of percent by translating their websites and digital marketing. The document also describes technologies offered by Web-Translations that can help manage multilingual content, such as language asset management systems, email translation, and live translation services.
- Traditional sales and marketing methods are becoming less effective as attention spans decrease and consumers have more options to avoid marketing messages. The new rules of sales and marketing leverage Web 2.0 and focus on delivering value to buyers through content, thought leadership, and guiding people through the purchase process (in 3 sentences or less).
Web business is the significance of improvement. It is the market by driving arrangements by exposing issues around an online store's picture and thing commitments. That suggests at whatever point you buy and offer something on the web then you get drew in with online business. It is starting at now a champion among the most basic parts of the Internet to create.
The document discusses growth hacking strategies for B2B companies. It defines growth hacking as using non-traditional marketing techniques to drive growth in a cost-effective way. The document recommends targeting, influencing, interacting with, and converting a small number of potential customers using content marketing rather than blanket digital promotions. It outlines growth hacking approaches like content creation, search engine optimization (SEO), email marketing, and referrals to move leads through the sales funnel.
SEO Training Masterclass by Siddharth Lal, Bruce Clay India for DMAasiaSid Lal
Siddharth Lal presents an SEO Training Masterclass for DMAasia in Delhi, India. This Search Engine Optimization presentation includes:
SEO fundamentals
Advanced Google Commands That Marketers Will Love
The Importance of Content for ranking websites
5 Tools Data Hungry Digital Marketers Will Love. These tools will help you uncover secrets of your competitor websites.
It also includes Voice Search and Vernacular Content.
Do you find yourself getting frustrated with websites because you can’t find what you’re looking for?
One of the most common issues found on websites is the lack of attention to detail to the specific design elements that users engage with. CRO or Conversion Rate Optimisation has now become an extremely important factor to increase engagement and conversions.
Websites that have high traffic volume but low conversions will in most instances have design flaws in their website structure which are limiting user engagement with their website.
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
Inbound Methodology: The Secret to Digital Marketing SuccessAptera Inc
Inbound marketing focuses on creating educational content to attract website visitors and convert them into leads and customers. It works because consumers are now well-informed and start their buying journeys through search engines rather than being receptive to interruptive ads. The methodology involves using tools like blogs, social media, and landing pages to attract strangers, convert visitors into leads, close leads into customers through nurturing, and delight customers to become brand promoters.
Here is a quick overview of some of the highly effective strategies you can use to generate many more qualified leads and clients for your business. Drop your mail for seo, social media, ppc, web design, development and lead generation or grow your business.
Winning in a Digital Economy requires 2 key steps.
Firstly establishing your online assets and secondly marketing them relentlessly. In this presentation we look at the challenges we have to be heard on a crowded web of over 500 million websites. The online assets you need to build to win and the fantastic four marketing strategies you need for your ideas to spread and be found by your customers and prospects.
Don Graff Automotive Inbound Marketing Workshop DON GRAFF
Don Graff Automotive\’s Inbound cross-functional Marketing services take your dealerships Internet, Business Development and new social media exposure to higher levels. Executing your dealerships plan making your brand more profitable is the Don Graff Automotive mission.
The document discusses inbound marketing strategies for businesses. It recommends creating and optimizing content like blogs, videos and social media posts to attract organic traffic. It also emphasizes regularly publishing shareable, valuable content and optimizing content for search engines and social media. The document provides tips for blogging, social media engagement, SEO, offers and calls to action to convert visitors into leads and customers.
This document discusses internet marketing. It begins with an introduction to the history and development of the internet from its origins in the early 1980s to its current widespread use for activities like communication, social networking, e-commerce, and media consumption. Internet marketing refers to marketing products or services online using tools like display advertising, email marketing, interactive advertising, and search engine optimization. The document then provides examples and descriptions of these different internet marketing tools and techniques. It concludes by discussing the advantages, disadvantages, effects on different industries, and scope for further growth of internet marketing.
This document outlines a session on social media, LinkedIn, online advertising, and email marketing for IT outsourcing companies. It discusses developing a social media strategy, using LinkedIn for networking and advertising, setting up online ad campaigns on Google AdWords, and optimizing email marketing through segmentation, automation, and A/B testing. Exercises are included to apply the concepts by profiling target audiences, creating customized email content, and joining a relevant LinkedIn group. The goal is to help companies engage audiences and generate leads through digital marketing channels.
What Makes A Good Website - Central Sth Man Oct. 09JohnKeys
This presentation goes through the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.
One-day seminar on Customer Acquisition for startups using web marketing, online lead generation and outbound lead generation. Covers Customer Development, Value Proposition, Product Market fit, website design, content marketing, search engine optimization, pay-per-click advertising, email marketing, social media marketing, sales prospecting and lead generation
The document discusses 50 free and paid tools that are useful for startups. It covers tools for presentations, image editing, pitching, documents, email marketing, file sharing, publicity, video creation, surveys, expense tracking, invoicing, and financial management. The tools are meant to help startups with tasks like creating presentations, managing projects and finances, raising their profile, and more. Some tools are completely free while others have free basic versions and paid premium versions.
This document summarizes the key findings from a 2012 study on the state of inbound marketing. It finds that (1) inbound marketing consistently yields lower cost leads than outbound methods like trade shows, (2) inbound marketing is more effective at converting leads to customers through blogging and social media, and (3) marketers are increasingly prioritizing social media and SEO over declining importance methods like direct mail.
This document discusses the importance of businesses establishing an online presence and provides options for doing so. It notes that an online presence is now expected by customers and can help businesses access new markets cost-effectively. It then outlines various vehicles for online presence, such as websites, blogs, social media, and consumer review sites. The document provides specific free and low-cost website creation options through Google and others. It also discusses setting up e-commerce capabilities and accepting online payments. Overall, the document encourages businesses to select one option to get online.
Motarme Customer Development workshop provided to participants of Trinity Launchbox, July 2015. Includes a definition of Customer Development, some techniques for testing and validating a new product, leading into a process for Customer Acquisition. Also quick review of Agile principles. Includes list of recommended links / books.
Make Money Online: What Makes A Good Business Model?Tommy Landry
We've all been lured by the Siren of making money in our sleep. We are bombarded with offerings of “blueprints” that will help us get rich quick. Now let’s talk about reality…
There’s no magic wand, but there are business concepts that scale easier than others. You can make money while you’re awake and while you sleep, if your model is right and you market it properly.
This material was originally presented to the Austin Online Marketing Club on April 9, 2014.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Snap - Your guide to understanding paid online advertising terminologySnap Ireland
This document defines and explains key terms related to paid online advertising. It provides definitions for over 20 common terms used in online marketing, including pay per click (PPC) advertising, banner ads, click through rate (CTR), geo-targeting, remarketing, and more. The definitions are concise explanations of each term to help demystify online marketing jargon. The document is part of an ongoing marketing essentials series by Snap to provide small businesses with basic digital marketing skills and knowledge.
Diversification of Digital, by LeapFrog InteractiveLEAP
This document provides an overview of digital advertising presented by Christy Belden, Vice President of Media and Marketing at LeapFrog Interactive. It includes sections on the basics of digital advertising, statistics, key terminology, types of digital ads, how digital advertising works, pricing and strategy, and trends. The document aims to educate on diversifying digital advertising approaches.
This slide show shows my understanding of how film and digital are used and what they are used for. In this slide show you can learn different types of digital terminology and how it is used in editing.
The document discusses growth hacking strategies for B2B companies. It defines growth hacking as using non-traditional marketing techniques to drive growth in a cost-effective way. The document recommends targeting, influencing, interacting with, and converting a small number of potential customers using content marketing rather than blanket digital promotions. It outlines growth hacking approaches like content creation, search engine optimization (SEO), email marketing, and referrals to move leads through the sales funnel.
SEO Training Masterclass by Siddharth Lal, Bruce Clay India for DMAasiaSid Lal
Siddharth Lal presents an SEO Training Masterclass for DMAasia in Delhi, India. This Search Engine Optimization presentation includes:
SEO fundamentals
Advanced Google Commands That Marketers Will Love
The Importance of Content for ranking websites
5 Tools Data Hungry Digital Marketers Will Love. These tools will help you uncover secrets of your competitor websites.
It also includes Voice Search and Vernacular Content.
Do you find yourself getting frustrated with websites because you can’t find what you’re looking for?
One of the most common issues found on websites is the lack of attention to detail to the specific design elements that users engage with. CRO or Conversion Rate Optimisation has now become an extremely important factor to increase engagement and conversions.
Websites that have high traffic volume but low conversions will in most instances have design flaws in their website structure which are limiting user engagement with their website.
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
Inbound Methodology: The Secret to Digital Marketing SuccessAptera Inc
Inbound marketing focuses on creating educational content to attract website visitors and convert them into leads and customers. It works because consumers are now well-informed and start their buying journeys through search engines rather than being receptive to interruptive ads. The methodology involves using tools like blogs, social media, and landing pages to attract strangers, convert visitors into leads, close leads into customers through nurturing, and delight customers to become brand promoters.
Here is a quick overview of some of the highly effective strategies you can use to generate many more qualified leads and clients for your business. Drop your mail for seo, social media, ppc, web design, development and lead generation or grow your business.
Winning in a Digital Economy requires 2 key steps.
Firstly establishing your online assets and secondly marketing them relentlessly. In this presentation we look at the challenges we have to be heard on a crowded web of over 500 million websites. The online assets you need to build to win and the fantastic four marketing strategies you need for your ideas to spread and be found by your customers and prospects.
Don Graff Automotive Inbound Marketing Workshop DON GRAFF
Don Graff Automotive\’s Inbound cross-functional Marketing services take your dealerships Internet, Business Development and new social media exposure to higher levels. Executing your dealerships plan making your brand more profitable is the Don Graff Automotive mission.
The document discusses inbound marketing strategies for businesses. It recommends creating and optimizing content like blogs, videos and social media posts to attract organic traffic. It also emphasizes regularly publishing shareable, valuable content and optimizing content for search engines and social media. The document provides tips for blogging, social media engagement, SEO, offers and calls to action to convert visitors into leads and customers.
This document discusses internet marketing. It begins with an introduction to the history and development of the internet from its origins in the early 1980s to its current widespread use for activities like communication, social networking, e-commerce, and media consumption. Internet marketing refers to marketing products or services online using tools like display advertising, email marketing, interactive advertising, and search engine optimization. The document then provides examples and descriptions of these different internet marketing tools and techniques. It concludes by discussing the advantages, disadvantages, effects on different industries, and scope for further growth of internet marketing.
This document outlines a session on social media, LinkedIn, online advertising, and email marketing for IT outsourcing companies. It discusses developing a social media strategy, using LinkedIn for networking and advertising, setting up online ad campaigns on Google AdWords, and optimizing email marketing through segmentation, automation, and A/B testing. Exercises are included to apply the concepts by profiling target audiences, creating customized email content, and joining a relevant LinkedIn group. The goal is to help companies engage audiences and generate leads through digital marketing channels.
What Makes A Good Website - Central Sth Man Oct. 09JohnKeys
This presentation goes through the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.
One-day seminar on Customer Acquisition for startups using web marketing, online lead generation and outbound lead generation. Covers Customer Development, Value Proposition, Product Market fit, website design, content marketing, search engine optimization, pay-per-click advertising, email marketing, social media marketing, sales prospecting and lead generation
The document discusses 50 free and paid tools that are useful for startups. It covers tools for presentations, image editing, pitching, documents, email marketing, file sharing, publicity, video creation, surveys, expense tracking, invoicing, and financial management. The tools are meant to help startups with tasks like creating presentations, managing projects and finances, raising their profile, and more. Some tools are completely free while others have free basic versions and paid premium versions.
This document summarizes the key findings from a 2012 study on the state of inbound marketing. It finds that (1) inbound marketing consistently yields lower cost leads than outbound methods like trade shows, (2) inbound marketing is more effective at converting leads to customers through blogging and social media, and (3) marketers are increasingly prioritizing social media and SEO over declining importance methods like direct mail.
This document discusses the importance of businesses establishing an online presence and provides options for doing so. It notes that an online presence is now expected by customers and can help businesses access new markets cost-effectively. It then outlines various vehicles for online presence, such as websites, blogs, social media, and consumer review sites. The document provides specific free and low-cost website creation options through Google and others. It also discusses setting up e-commerce capabilities and accepting online payments. Overall, the document encourages businesses to select one option to get online.
Motarme Customer Development workshop provided to participants of Trinity Launchbox, July 2015. Includes a definition of Customer Development, some techniques for testing and validating a new product, leading into a process for Customer Acquisition. Also quick review of Agile principles. Includes list of recommended links / books.
Make Money Online: What Makes A Good Business Model?Tommy Landry
We've all been lured by the Siren of making money in our sleep. We are bombarded with offerings of “blueprints” that will help us get rich quick. Now let’s talk about reality…
There’s no magic wand, but there are business concepts that scale easier than others. You can make money while you’re awake and while you sleep, if your model is right and you market it properly.
This material was originally presented to the Austin Online Marketing Club on April 9, 2014.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Snap - Your guide to understanding paid online advertising terminologySnap Ireland
This document defines and explains key terms related to paid online advertising. It provides definitions for over 20 common terms used in online marketing, including pay per click (PPC) advertising, banner ads, click through rate (CTR), geo-targeting, remarketing, and more. The definitions are concise explanations of each term to help demystify online marketing jargon. The document is part of an ongoing marketing essentials series by Snap to provide small businesses with basic digital marketing skills and knowledge.
Diversification of Digital, by LeapFrog InteractiveLEAP
This document provides an overview of digital advertising presented by Christy Belden, Vice President of Media and Marketing at LeapFrog Interactive. It includes sections on the basics of digital advertising, statistics, key terminology, types of digital ads, how digital advertising works, pricing and strategy, and trends. The document aims to educate on diversifying digital advertising approaches.
This slide show shows my understanding of how film and digital are used and what they are used for. In this slide show you can learn different types of digital terminology and how it is used in editing.
The Trouble with Terminology: rehabilitating and rethinking digital literacyJane Secker
Paper given as part of a symposium at the Society for Research in Higher Education Conference - 9-11th December. The paper suggests that digital literacy is a problematic term - it ignores 40 years of work in information literacy.
This document provides an overview of digital advertising terms and concepts. It begins with an introduction to the presenter and what will be covered in the session. The document then discusses the key concepts of paid, owned, and earned media and provides examples. It explores digital touchpoints like desktop, mobile, and tablets. Different types of websites and their statistics like unique users and page views are explained. The document outlines various digital advertising metrics around impressions, clicks, and conversion. It covers the different types of online advertisements such as display ads, video ads, and social media ads. Targeting options for ads like contextual, demographic, and behavioral targeting are explained. The document concludes with recommendations for making paid, owned, and earned media work together
This document provides an overview of digital marketing concepts including types of websites, metrics, advertising properties, and targeting. It discusses common website statistics like unique users and page views. It also outlines various social media metrics and how they are measured. The document reviews different online advertising buying models including CPM, CPC, CPL, and CPA. It concludes by describing methods for targeting audiences like contextually, demographically, and behaviorally.
Everybody’s talking about Agile Marketing as the “next big thing in marketing.” It even has its own manifesto. But more than a few marketers are confused about what it really means. This presentation will give you a crash course in how to get your marketing team up and running in Agile.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services. Reach and convert leads into customers and retain them.
E-Commerce and Digital Marketing Wilson Lecture 1 .pptxssuser8afefa
The document provides an overview of digital marketing and e-commerce. It defines digital marketing as using online channels like content marketing, influencer marketing, SEO, social media, and online ads to promote brands and measure marketing performance. It discusses different digital marketing methods like SEO, social media marketing, content marketing, affiliate marketing, and email marketing. It also defines e-commerce as the buying and selling of products or services over the internet and different types of e-commerce transactions like B2C, B2B, C2C. Finally, it discusses search engine optimization and how it is important for websites to be properly crawled, indexed and ranked by search engines.
Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services between two parties. The goal is to generate sales or capture leads from customers searching online. Key components of digital marketing include website design, search engine optimization, social media marketing, email marketing, and content marketing. Digital marketing provides benefits like increased customer satisfaction, brand loyalty, and measurable results at a lower cost compared to traditional marketing. Common types of digital marketing are search engine optimization, pay-per-click advertising, social media, online advertising, and email marketing.
Skapa at West Sweden Chamber of Commerce, Sep 24, 2018Erik Ekholm
This is a presentation I held for a group of CEOs at the West Sweden Chamber of Commerce. We discussed digital marketing and sales offering my views and experiences from content marketing, social media, advertising, etc.
Evolution not Revolution - Simplify Your Digital Strategy for Closer Relation...marketingfinder.co.uk
Organisations now recognise the importance of digital in their communications strategy, seeing it not as just another tool in the marketing mix, but a fundamental channel from which all their communications should stem. More and more companies are therefore seeking to revolutionise their digital marketing strategy, investing heavily in new systems and whole teams to help their marketing efforts move forward into the future.
This webinar explores why it isn’t necessary to reinvent the wheel when it comes to digital. By simply taking a step back and incorporating key elements into your marketing, you can easily gain valuable insight into your customers, transforming your business into a digital powerhouse.
Evolution not Revolution - Simplify Your Digital Strategy For Closer Relation...ClearPeople
Organisations now recognise the importance of digital in their communications strategy, seeing it not as just another tool in the marketing mix, but a fundamental channel from which all their communications should stem from.
More and more companies are therefore seeking to revolutionise their digital marketing strategy, investing heavily in new systems and whole teams to help their marketing efforts move forward into the future.
This presentation seeks to educate the audience that digital is an inherent extension of the traditional communications we have been using for many years and it is not necessary to reinvent the wheel when it comes to your digital strategy. You simply have to take a step back, identify you’re your customers need and understand that you can use technology to solve your customer’s problems.
Your website must-haves for leads, sales and traffic via @tshegofatsoZATshegofatso Sepeng
The document provides recommendations for improving a company's website to drive traffic, leads, and sales. It discusses four parts: getting found online through search engine optimization; design and usability; creating valuable content; and improving conversions. The goal is to engage visitors and turn them into leads by optimizing calls-to-action, landing pages, and forms. Following these guidelines will generate traffic and qualified leads through an integrated inbound marketing strategy.
Slides to the growth hacking workshop I recently gave for AAU students in Prague. We covered the Lean Canvas, getting to product-market fit, Wow! moment, growth marketing, and the analytics you should be focused on.
dat Struct is a leader in providing offshore IT/eCommerce services across industry verticals, dat Struct combines deep industry knowledge, operational excellence, a partnership approach to client engagement and comprehensive service offerings across various industries to enhance the customer’s value proposition as well as their profitability.
High Growth SEO when time and money are not on your side by Simon DancePromodo
Simon Dance presents high growth SEO tactics for companies that are short on time or money. He emphasizes focusing SEO efforts on understanding demand and revenue opportunities through keyword and category analysis. Key tactics include mining SEM and log data, building frameworks to prioritize efforts, driving weekly growth targets, understanding cause and effect quickly, and baking SEO into products and technical infrastructure. The overall message is that SEO requires focus, execution, and treating it as a continuous race to outperform competitors.
Web 2.0 refers to new online trends that allow two-way communication and collective intelligence, such as social networking and viral marketing. Businesses can benefit from Web 2.0 by using tools like company blogs, which allow them to communicate directly with customers and increase their search engine rankings. Research shows that blog readers are more likely to purchase products online and spend more than non-blog readers. Company blogs have also shown benefits like building communities, gathering customer feedback, and boosting sales within the first month of starting a blog.
Marketing for Where You WANT TO BE: 3 Proven Ways to Get Leads & GrowClearEdge Marketing
Presented by ClearEdge Marketing CEO & Founder, Leslie Vickrey, at the New York Staffing Association (NYSA) Webinar on September 22, 2014.
Topics covered:
- Connecting with new buyers with a target account program
- Ensuring your website is effective, regardless of the device
- Launching referral campaigns that drive connections
ACCELERATED DIGITAL MARKETING PROGRAME 2018Stephen Dube
The document provides an overview of online marketing fundamentals and digital marketing strategies. It discusses key concepts like the digital transformation, what online marketing is, key drivers and elements. It emphasizes that companies must adapt to the digital age or risk failing. It also provides insights on digital realities in Zimbabwe and covers topics like search marketing, social media marketing, content marketing, customer journeys, and using web analytics tools to measure performance. The document stresses that businesses should have a clear digital marketing strategy and objectives to maximize results.
Skapa - West Sweden Chamber of Commerce Aug 31, 2018Erik Ekholm
This is a presentation I held for a group of executives in a Go Global group at the West Sweden Chamber of Commerce focusing on online marketing for international operations.
Skapa presentation West Sweden Chamber of Commerce 2018-11-27Erik Ekholm
Digital Marketing and Sales in B2B and industrial applications. Presentation held at meeting with CEOs at West Sweden Chamber of Commerce on Nov 27, 2018.
Today your online branding is as essential to customer experience as any brick and mortar store or office. Some of the elements will overlap between online and offline, however, there are a lot of things different techniques to use to express your brand. In this slideshare we go over the 3 pillars of online branding, and some differences between B2B and B2C.
The document provides guidance on building an online presence and website, including planning, design, development, and maintenance. It discusses do-it-yourself website creation versus hiring a professional, choosing a content management system, designing for accessibility and responsiveness, search engine optimization, analytics, and developing a social media strategy. The steps outlined include setting goals and objectives, auditing current social profiles, creating or improving accounts, and gathering inspiration from industry leaders.
Brad Kleinman, Associate Director of the Key Entrepreneur Development Center, discusses eMarketing Techniques for Entrepreneurs. eMarketing is great for entrepreneurs because it's cost efficient, time efficient, and can be very powerful.
eMarketing for Entrepreneurs and Entrepreneur Development Centersnacce
Brad Kleinman, Associate Director of the Key Entrepreneur Development Center, discusses eMarketing Techniques for Entrepreneurs. eMarketing is great for entrepreneurs because it's cost efficient, time efficient, and can be very powerful.
Similar to Complete Small Business Digital Marketing Under One Platform (20)
The document discusses Ocoos, a platform that aims to help small businesses with their sales and marketing in a holistic manner. It focuses on how functionality, effective marketing through segmentation, promotion, and placement can allow small businesses to segment their services and products. These elements are important for online development, better marketing, smarter business operations, and loyal customer relationships. The platform promises next generation web development capabilities that keep up with changing technology.
Ocoss Presentation at USEA (Ft Worth, Tx) Ocoos.com
This Talk was given at the USEA Event in Ft Worth, Tx by Michael Brown from Ocoos. The topic is the importance of getting online for the business of eventing.
This document lists three people: Lee & Beth Jordan of Fullest Living, Thomas Pestow of Stella’s Modern Pantry, and Kathleen Woodring of CareerSource Florida.
This document compares the website platforms WordPress and Ocoos. It provides background on each platform and evaluates them based on their suitability for key website purposes like the homepage, customer engagement, and business operations. For the homepage, Ocoos receives higher grades for features like user optimization, mobile compatibility, and B2B recommendations. For customer engagement, Ocoos offers more robust ecommerce, scheduling, and messaging capabilities natively. And for business operations, Ocoos provides hosting, client management, sales tracking and security features within its platform while WordPress requires more third party integrations. Overall, Ocoos appears to offer more integrated and customizable features out of the box for services-based businesses compared to WordPress
The document compares the website building platforms Webs (owned by VistaPrint) and Ocoos. It analyzes their capabilities across key areas like homepage design, customer engagement features, business operations tools, and support/cost. Ocoos receives higher grades for most categories due to its more advanced and integrated features. It provides a total business solution with capabilities like ecommerce, scheduling, CRM and sales tracking built-in. In contrast, Webs is described as a more basic, low-end solution where many important features require add-ons or external integrations. The summary concludes that while Webs can work for minor business websites, Ocoos is the superior platform for businesses needing a fully-featured solution.
Shopify and Ocoos are e-commerce website building platforms. Ocoos provides more personalized and optimized homepages, supports complex transactions and documents, and allows for B2B recommendations and cooperation. It also offers telephone support and customization services. However, Shopify remains very customizable with many templates, strong mobile support, and is more affordable starting at $29 per month. Both platforms provide core functions like hosting, sales tracking, and client management to support online businesses.
This document compares the website building platforms GoDaddy and Ocoos. It provides background on each platform and analyzes their capabilities for key website functions like the homepage, customer engagement, and business operations. Several tables grade each platform on various criteria. For the homepage, Ocoos receives mostly A's while GoDaddy receives B's, as Ocoos focuses more on user optimization and has features like blogs and calendars built-in. For customer engagement, Ocoos provides more native functionality like ecommerce and complex transactions while GoDaddy requires more third party integrations. Similarly for business operations, Ocoos offers more features directly while GoDaddy lacks some capabilities like sales tracking.
Ocoos and Squarespace are website building platforms that were compared based on their capabilities in three key areas - homepage, customer engagement, and business operations. For homepage capabilities, Ocoos received higher grades for features like personalized websites, user optimization, mobile functionality, and B2B recommendations. For customer engagement, Ocoos supported more advanced ecommerce, transactions, scheduling, documents and messaging. And for business operations, Ocoos provided more robust client management, sales tracking and integration with other apps.
A review of Wix.com as a small business solution and the small business platform Ocoos.
For the full article visit: https://www.ocoos.com/news/marketing-advertising/review-of-ocoos-vs-wix-for-website-development-999
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2. Terminology introduction
A simple introduction into important and powerful web terminology, along
with how Ocoos.com can facilitate and empower you to be better online.
• WEB PRESENCE
• SEARCH : WEB CRAWLERS AND WEB RESULTS
• SEO: SIMPLE STRATEGIES FOR BETTER SEARCH
• BLOGGING
• SOCIAL MEDIA
• EMAIL MARKETING
• DATA MINING
• CRM SOFTWARE
• ANALYTICS
• ECOMMERCE
• Browsers
• CLOUD COMPUTING AND “THE CLOUD”
4. Why should you
care?
• 89% of all consumer research begins online
• Modern consumers wants to find and interact
with your business seamlessly on the web
• "Brick-N-Mortar" is no longer an option.. its
"Click-N-Mortar"
Bottom-Line: Adapt or you know what
5. The Problem
• Technology moves too fast for people not in the
tech world
• Consumers are ahead of businesses
• Costs and time can be very high
How can small businesses properly stay updated?
7. Web Presence
Definition: Place online where a specific brand, company, or
individual can be found - Website, Facebook, Etc.
Important note: Todays consumers expects a clean, modern and
interactive web presence. Credibility is key!
Ocoos: Easy to manage and real-time... no dependencies
Video:
bad sites:
Example 1
example 2
8. Search
Definition: Platform for finding all web presences
Example: Google, Bing, Yahoo
Important note:
• Top 3 results in search receive 88% of clicks
• Web Crawlers review your site
• Understanding search and your keywords are very important
Video: (Example)
9. SEO
Definition: Search Engine Optimization. The process of
optimizing your website to do well in search
Example: Original updated content (Blogging) - Crawler
Friendly - Backlinks
Ocoos: Instant SEO optimized, always improving (Sample)
Important note:
• SEO is a never ending battle… and expensive
• Platforms are great ways to receive top SEO
• (Example)
11. Blogging
Definition: A discussion or informational post published to the web to
create discussion and drive website traffic (Ex. Huff Post)
Important note:
• Active content is vital for SEO
• A simple weekly post can do wonders
"Content is king"
Ocoos: Instant blogging connected to your offerings
Tip: Many websites make it extremely easy to Publish
a blog
12. Social media
Definition: Online communities where people create,
share, exchange, and comment on anything and everything
Example: Facebook, Twitter, Linkedin, Yelp, Angie's List
Ocoos: Simple 1 click update, point of sale updates
Important note:
• Consumers are learning about your company in new
ways, and listening to each other
• Be active and create a positive social presence and
community of followers
Tip:
New business platforms allow you to update many profiles fast and simple
13. Email Marketing
Definition: Directly marketing a commercial message to a group
of people using email
Example: Constant Contact, MailChimp, Gmail
Ocoos: We gather the data and help you build smart email
campaigns ...learn how
Important note:
• Best direct free marketing
• Challenge: Building email list
• Track success
Tip! Segment customers and building smart email campaign
15. Data mining
Definition: Digging into available information to function smarter
Example: Grouping sets of customers, sales info on best/worst
months of business, what is working and what is not.
Ocoos: Auto data collection and easy mining tools: Page visits,
Customers information, Sales data
Important note:
• Always collect as much information as possible
16. CRM
Definition: Client Relationship Management. The process and
tools to maintain, track, and build good customer relationships
Ocoos: Automatically gathers customer info: contact, messages,
purchase. Also notes and filters... on the cloud
Important note:
• Simple follow-ups can drive strong future sales
• Cost 10x more to acquire new customer than retain previous
Video: CRM Tools: Easily track customers, and
build effective e-Marketing campaigns
17. Web Analytics
Definition: Information and numbers on the visitors to your
website or web presence
Example: Google Analytics, Ocoos, Facebook
Ocoos: Simple Analytics: Home page, Services, Blog
Important note:
• Analytics are vital to online success
• Google Analytics is extremely complicated.
New sites are helping simplify analytics
Tip! Simplify your analytics
19. e-Commerce & e-
Scheduling
Definition: Ability to schedule and sell your services online
Ocoos: No merchant account or 3rd party software, smart
calendar, integrated for full efficiency.
Important note:
• Modern consumers are going online for most purchases
• Seamless interaction is key
Video:
Tip! Schedule and offer your services online today!
20. Browsers
Definition: Tools to browse the internet
Example: Chrome, Firefox, Internet Explorer, Safari
Important note:
• Browser progression can affect your website
21. Cloud computing “The cloud"
Definition: Simple access to your information anywhere that has
internet, not just your home computer
Ocoos: Your management tools are safe and always available
Important note:
• Mobile small businesses can thrive with accessing the
customer data and calendars on the go.
• Its very safe
22. Join us live! + Continued
Education
- Certification Lab 1-hour- Free for member
Ready to take it to the next level? Check out these great
continuing education classes:
1. Digital marketing 201: Intro to digital marketing
2. Digital Marketing 301: Advanced Digital Marketing
Daniel Sosa Co-founder of Ocoos.com My goal here is to breakdown the fundamentals of modern web terminology as simple as I can. Keep in mind I think about this stuff all day so if it gets complex simply ask me any questions I'd like to keep an open discussion, and I can do example for everything we cover if you'd like. Lastly, I should be able to answer any other terminology you might want to learn about so let me know.
Number one and most importantly you want to have a web-presence... as much of it as possible. Web presence is simply your existence online, this can be your website, facebook page, yelp reviews, and more. Today's computer users expect a clean, modern experience. And you have endless options: from Ocoos which is extremely easy to manage, to a templates that the most amature wordpress guys can make
See example: It's no coincidence that there are 3 results before google's new feature. So what do we do to move us the ranks to reach the top 3? SEO
Blogging is the #1 SEO tools 1 post per week = 52 pages directing to your business Google tells us everywhere that "Content is King" out of its 50k metrics
Now that we have spoken of successful web presence, let chat about getting customers 1 bad review is viewed as more important than 20 great ones.