SlideShare a Scribd company logo
Making Digital Marketing
Simple and Understandable
www.Ocoos.com
Terminology introduction
A simple introduction into important and powerful web terminology, along
with how Ocoos.com can facilitate and empower you to be better online.
• WEB PRESENCE
• SEARCH : WEB CRAWLERS AND WEB RESULTS
• SEO: SIMPLE STRATEGIES FOR BETTER SEARCH
• BLOGGING
• SOCIAL MEDIA
• EMAIL MARKETING
• DATA MINING
• CRM SOFTWARE
• ANALYTICS
• ECOMMERCE
• Browsers
• CLOUD COMPUTING AND “THE CLOUD”
New Reality
Why should you
care?
• 89% of all consumer research begins online
• Modern consumers wants to find and interact
with your business seamlessly on the web
• "Brick-N-Mortar" is no longer an option.. its
"Click-N-Mortar"
Bottom-Line: Adapt or you know what
The Problem
• Technology moves too fast for people not in the
tech world
• Consumers are ahead of businesses
• Costs and time can be very high
How can small businesses properly stay updated?
The Solution
Simple & Powerful
Visibility
Marketing
Smart Modern Business
Web Presence
Definition: Place online where a specific brand, company, or
individual can be found - Website, Facebook, Etc.
Important note: Todays consumers expects a clean, modern and
interactive web presence. Credibility is key!
Ocoos: Easy to manage and real-time... no dependencies
Video:
bad sites:
Example 1
example 2
Search
Definition: Platform for finding all web presences
Example: Google, Bing, Yahoo
Important note:
• Top 3 results in search receive 88% of clicks
• Web Crawlers review your site
• Understanding search and your keywords are very important
Video: (Example)
SEO
Definition: Search Engine Optimization. The process of
optimizing your website to do well in search
Example: Original updated content (Blogging) - Crawler
Friendly - Backlinks
Ocoos: Instant SEO optimized, always improving (Sample)
Important note:
• SEO is a never ending battle… and expensive
• Platforms are great ways to receive top SEO
• (Example)
marketing and
connecting
Blogging
Definition: A discussion or informational post published to the web to
create discussion and drive website traffic (Ex. Huff Post)
Important note:
• Active content is vital for SEO
• A simple weekly post can do wonders
"Content is king"
Ocoos: Instant blogging connected to your offerings
Tip: Many websites make it extremely easy to Publish
a blog
Social media
Definition: Online communities where people create,
share, exchange, and comment on anything and everything
Example: Facebook, Twitter, Linkedin, Yelp, Angie's List
Ocoos: Simple 1 click update, point of sale updates
Important note:
• Consumers are learning about your company in new
ways, and listening to each other
• Be active and create a positive social presence and
community of followers
Tip:
New business platforms allow you to update many profiles fast and simple
Email Marketing
Definition: Directly marketing a commercial message to a group
of people using email
Example: Constant Contact, MailChimp, Gmail
Ocoos: We gather the data and help you build smart email
campaigns ...learn how
Important note:
• Best direct free marketing
• Challenge: Building email list
• Track success
Tip! Segment customers and building smart email campaign
Knowledge is
Power
Data mining
Definition: Digging into available information to function smarter
Example: Grouping sets of customers, sales info on best/worst
months of business, what is working and what is not.
Ocoos: Auto data collection and easy mining tools: Page visits,
Customers information, Sales data
Important note:
• Always collect as much information as possible
CRM
Definition: Client Relationship Management. The process and
tools to maintain, track, and build good customer relationships
Ocoos: Automatically gathers customer info: contact, messages,
purchase. Also notes and filters... on the cloud
Important note:
• Simple follow-ups can drive strong future sales
• Cost 10x more to acquire new customer than retain previous
Video: CRM Tools: Easily track customers, and
build effective e-Marketing campaigns
Web Analytics
Definition: Information and numbers on the visitors to your
website or web presence
Example: Google Analytics, Ocoos, Facebook
Ocoos: Simple Analytics: Home page, Services, Blog
Important note:
• Analytics are vital to online success
• Google Analytics is extremely complicated.
New sites are helping simplify analytics
Tip! Simplify your analytics
Modern Tech &
Mobility
e-Commerce & e-
Scheduling
Definition: Ability to schedule and sell your services online
Ocoos: No merchant account or 3rd party software, smart
calendar, integrated for full efficiency.
Important note:
• Modern consumers are going online for most purchases
• Seamless interaction is key
Video:
Tip! Schedule and offer your services online today!
Browsers
Definition: Tools to browse the internet
Example: Chrome, Firefox, Internet Explorer, Safari
Important note:
• Browser progression can affect your website
Cloud computing “The cloud"
Definition: Simple access to your information anywhere that has
internet, not just your home computer
Ocoos: Your management tools are safe and always available
Important note:
• Mobile small businesses can thrive with accessing the
customer data and calendars on the go.
• Its very safe
Join us live! + Continued
Education
- Certification Lab 1-hour- Free for member
Ready to take it to the next level? Check out these great
continuing education classes:
1. Digital marketing 201: Intro to digital marketing
2. Digital Marketing 301: Advanced Digital Marketing
Conclusion
Be world-class online today: www.ocoos.com

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Complete Small Business Digital Marketing Under One Platform

  • 1. Making Digital Marketing Simple and Understandable www.Ocoos.com
  • 2. Terminology introduction A simple introduction into important and powerful web terminology, along with how Ocoos.com can facilitate and empower you to be better online. • WEB PRESENCE • SEARCH : WEB CRAWLERS AND WEB RESULTS • SEO: SIMPLE STRATEGIES FOR BETTER SEARCH • BLOGGING • SOCIAL MEDIA • EMAIL MARKETING • DATA MINING • CRM SOFTWARE • ANALYTICS • ECOMMERCE • Browsers • CLOUD COMPUTING AND “THE CLOUD”
  • 4. Why should you care? • 89% of all consumer research begins online • Modern consumers wants to find and interact with your business seamlessly on the web • "Brick-N-Mortar" is no longer an option.. its "Click-N-Mortar" Bottom-Line: Adapt or you know what
  • 5. The Problem • Technology moves too fast for people not in the tech world • Consumers are ahead of businesses • Costs and time can be very high How can small businesses properly stay updated?
  • 6. The Solution Simple & Powerful Visibility Marketing Smart Modern Business
  • 7. Web Presence Definition: Place online where a specific brand, company, or individual can be found - Website, Facebook, Etc. Important note: Todays consumers expects a clean, modern and interactive web presence. Credibility is key! Ocoos: Easy to manage and real-time... no dependencies Video: bad sites: Example 1 example 2
  • 8. Search Definition: Platform for finding all web presences Example: Google, Bing, Yahoo Important note: • Top 3 results in search receive 88% of clicks • Web Crawlers review your site • Understanding search and your keywords are very important Video: (Example)
  • 9. SEO Definition: Search Engine Optimization. The process of optimizing your website to do well in search Example: Original updated content (Blogging) - Crawler Friendly - Backlinks Ocoos: Instant SEO optimized, always improving (Sample) Important note: • SEO is a never ending battle… and expensive • Platforms are great ways to receive top SEO • (Example)
  • 11. Blogging Definition: A discussion or informational post published to the web to create discussion and drive website traffic (Ex. Huff Post) Important note: • Active content is vital for SEO • A simple weekly post can do wonders "Content is king" Ocoos: Instant blogging connected to your offerings Tip: Many websites make it extremely easy to Publish a blog
  • 12. Social media Definition: Online communities where people create, share, exchange, and comment on anything and everything Example: Facebook, Twitter, Linkedin, Yelp, Angie's List Ocoos: Simple 1 click update, point of sale updates Important note: • Consumers are learning about your company in new ways, and listening to each other • Be active and create a positive social presence and community of followers Tip: New business platforms allow you to update many profiles fast and simple
  • 13. Email Marketing Definition: Directly marketing a commercial message to a group of people using email Example: Constant Contact, MailChimp, Gmail Ocoos: We gather the data and help you build smart email campaigns ...learn how Important note: • Best direct free marketing • Challenge: Building email list • Track success Tip! Segment customers and building smart email campaign
  • 15. Data mining Definition: Digging into available information to function smarter Example: Grouping sets of customers, sales info on best/worst months of business, what is working and what is not. Ocoos: Auto data collection and easy mining tools: Page visits, Customers information, Sales data Important note: • Always collect as much information as possible
  • 16. CRM Definition: Client Relationship Management. The process and tools to maintain, track, and build good customer relationships Ocoos: Automatically gathers customer info: contact, messages, purchase. Also notes and filters... on the cloud Important note: • Simple follow-ups can drive strong future sales • Cost 10x more to acquire new customer than retain previous Video: CRM Tools: Easily track customers, and build effective e-Marketing campaigns
  • 17. Web Analytics Definition: Information and numbers on the visitors to your website or web presence Example: Google Analytics, Ocoos, Facebook Ocoos: Simple Analytics: Home page, Services, Blog Important note: • Analytics are vital to online success • Google Analytics is extremely complicated. New sites are helping simplify analytics Tip! Simplify your analytics
  • 19. e-Commerce & e- Scheduling Definition: Ability to schedule and sell your services online Ocoos: No merchant account or 3rd party software, smart calendar, integrated for full efficiency. Important note: • Modern consumers are going online for most purchases • Seamless interaction is key Video: Tip! Schedule and offer your services online today!
  • 20. Browsers Definition: Tools to browse the internet Example: Chrome, Firefox, Internet Explorer, Safari Important note: • Browser progression can affect your website
  • 21. Cloud computing “The cloud" Definition: Simple access to your information anywhere that has internet, not just your home computer Ocoos: Your management tools are safe and always available Important note: • Mobile small businesses can thrive with accessing the customer data and calendars on the go. • Its very safe
  • 22. Join us live! + Continued Education - Certification Lab 1-hour- Free for member Ready to take it to the next level? Check out these great continuing education classes: 1. Digital marketing 201: Intro to digital marketing 2. Digital Marketing 301: Advanced Digital Marketing
  • 23. Conclusion Be world-class online today: www.ocoos.com

Editor's Notes

  1. Daniel Sosa Co-founder of Ocoos.com My goal here is to breakdown the fundamentals of modern web terminology as simple as I can. Keep in mind I think about this stuff all day so if it gets complex simply ask me any questions I'd like to keep an open discussion, and I can do example for everything we cover if you'd like. Lastly, I should be able to answer any other terminology you might want to learn about so let me know.
  2. Number one and most importantly you want to have a web-presence... as much of it as possible. Web presence is simply your existence online, this can be your website, facebook page, yelp reviews, and more. Today's computer users expect a clean, modern experience. And you have endless options: from Ocoos which is extremely easy to manage, to a templates that the most amature wordpress guys can make
  3. See example: It's no coincidence that there are 3 results before google's new feature. So what do we do to move us the ranks to reach the top 3? SEO
  4. Blogging is the #1 SEO tools 1 post per week = 52 pages directing to your business Google tells us everywhere that "Content is King" out of its 50k metrics
  5. Now that we have spoken of successful web presence, let chat about getting customers 1 bad review is viewed as more important than 20 great ones.
  6. We have customers, how do we retain them?