Simon Dance presents high growth SEO tactics for companies that are short on time or money. He emphasizes focusing SEO efforts on understanding demand and revenue opportunities through keyword and category analysis. Key tactics include mining SEM and log data, building frameworks to prioritize efforts, driving weekly growth targets, understanding cause and effect quickly, and baking SEO into products and technical infrastructure. The overall message is that SEO requires focus, execution, and treating it as a continuous race to outperform competitors.
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
Key content marketing tools
Blog Posts
Microsites
Social Media updates
Infographics.
Photographs
Podcasts
Communities
Fact sheets
White papers
E-books
Testimonials.
Webinars
Live events
Creative brief
Video categories
Video planning
3 Pillars of Content Marketing: Strategy, Creativity & PromotionKevin Gibbons
What REALLY makes content marketing a success? Find out in this SMX London presentation about content, keyword research & the art of audience engagement.
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
Key content marketing tools
Blog Posts
Microsites
Social Media updates
Infographics.
Photographs
Podcasts
Communities
Fact sheets
White papers
E-books
Testimonials.
Webinars
Live events
Creative brief
Video categories
Video planning
3 Pillars of Content Marketing: Strategy, Creativity & PromotionKevin Gibbons
What REALLY makes content marketing a success? Find out in this SMX London presentation about content, keyword research & the art of audience engagement.
How to make a sales pipeline sales funnel excel chartSteveEqualsTrue
Tutorial to make a sales Funnel chart or sales pipeline chart in excel for your executive dashboard template. Includes links for a free excel dashboard template file and video demonstration.
20 steps to drive content marketing success with SEOKevin Gibbons
This presentation is about what I feel is the right way to do content marketing. A strategy first approach is essential to making sure you're not just going from campaign to campaign, instead you're building short-term impact into longer success.
One of the most difficult challenges of public speaking is creating a presentation that best represents your topic. You can spend hours upon hours attempting to craft something that will impact and entertain your audience.
That's why we wrote the SlideShare Handbook- to help you learn how to write, design, and market powerful content.
Using Every Part of the Buffalo Webinar: How to Get More Mileage Out of Your ...Visually
Webinars, reports, and videos can take weeks or months to create. So how do you make sure you get the most out of effort and resources you put into your big bets?
Led by Visually’s CEO, Matt Cooper, this webinar will walk you through his approach to “using every part of the buffalo" when you create visual content, including:
- Best practices and examples on how to turn tent-pole content into derivative content
- How to employ visual content across your buyer’s journey
- How to effectively scale visual content production
20 Content Rules to Keep Your Link Building OrganicKevin Gibbons
How do you keep the Google penalties away? Here are 20 tips to keep your link acquisition natural and content-driven.
This presentation was given at #SiGma igaming conference in Oct 2014.
Thanks everyone who attended this session. It was a pleasure and honor to lead this discussion.
Be sure to get your free electronic copy of "The Phenomenal Product Manager" book from the 280 Group. Follow the link to download it.
Description
Why are some product leaders more successful than others creating great products?
Leadership is a critical success factor for building great products customers love. Product leaders understand the difference between management and leadership. Both are needed to deliver outstanding products.
If your goal is to become an exceptional product leader within your organization, or land a promotion with a new company you need to prove to your superiors and prospective employers that you have the passion, skills and abilities to effectively lead teams. So, how can you gain all of these critical leadership skills when there's no formal educational path?
This session shares nine insights to help you become an exceptional product leader.
Contact Hector if you are looking for an engaging speaker and topic for your next group meeting. Connect with Hector and let him know how he can help you become an exceptional product leader or grow your people into a high performing product team.
Hector Del Castillo, CPM, CPMM
Transforming products to wealth for technology-based organizations.TM
Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo Visit: www.hmdelcastillo.com
LinkedIn Pulse: http://bit.ly/9tepldd
Slideshare: http://bit.ly/9tsspst
Summary: http://bit.ly/9tsmmry
Join us again on our BoldPM Insights webcast series!!!
BoldPM Insights: http://bit.ly/boldpminsights
Following the Penguin update, there has been a real shift in the digital marketing industry towards strategies and tactics that are more defensible in the long-term.
This presentation uncovers the ways that BlueGlass has responded to this changing market and how we've developed a business model that will help our clients not only to drive results in the short term, but to build an online foundation that can weather algorithmic changes into the future.
We discuss the challenges we've faced in making a transition towards this much more powerful model, and give tips for agencies looking to make a similar change.
UGCX 2009 Conference - Marketing 2.0 - UGC + SEM + SEO + Social Media Innovat...David Dalka
UGC + SEM + SEO + Social Media Innovation + New Executive Management Organizational Leadership Structures= Elite Profitable Future Branding
Search Engine Marketing & Social Media creating an urgent need for a new breed of executive management leaders qualified to lead complex organizational change/redesign!
Drumroll, please…. I’m excited to introduce you to our biggest, most requested webinar of the year: How to Create Your 2022 Marketing Plan (& Grow Your AUM by 25%)!
After working with thousands of independent financial advisors, we’ve really cracked the code on what works to help advisors get new clients. And that’s exactly what I go over in this time-sensitive, information-packed webinar.
HOW HUBSPOT MEASURES ITS MARKETING CONTENT [INBOUND 2014]HubSpot
In these slides from INBOUND 2014, learn how the HubSpot marketing content team measures the effectiveness of its blog and offers content. Get the scoop on our content goal-setting methodology, and discover which metrics we track and prioritize and why.
Learn how to generate more leads and lower your cost per lead from your PPC. Paid ad campaigns present an effective marketing channel when used strategically and in sync with other initiatives.
* Get quality prospects to click on your ads at a lower cost
* Increase the percentage of PPC visitors that convert into leads and sales
* Implement a measure-optimize framework to continually improve your PPC ROI
* Apply data gathered during PPC to enhance your broader internet marketing strategy
Marketing for Where You WANT TO BE: 3 Proven Ways to Get Leads & GrowClearEdge Marketing
Presented by ClearEdge Marketing CEO & Founder, Leslie Vickrey, at the New York Staffing Association (NYSA) Webinar on September 22, 2014.
Topics covered:
- Connecting with new buyers with a target account program
- Ensuring your website is effective, regardless of the device
- Launching referral campaigns that drive connections
Generate Traffic and Conversions on Your Blog... Without Creating Another PostHubSpot
Wondering how many more blog posts you need to write in order to increase your search rank? Think again: there IS a way for you to increase blog conversions and traffic without publishing new content.
In this on-demand Google Hangout, Uberflip VP of Marketing Hana Abaza chats with HubSpot's Principle Optimization Marketing Manager on how to increase blog conversions... without creating another post!
Check out the page here: http://offers.hubspot.com/generate-traffic-and-conversions-on-your-blog-hangout
Forces of technology and exponential information in the new economy have changed how businesses react to the market, putting pressure on employees at all levels to proactively learn in real time and quickly adapt. Credo has engaged in primary research with business leaders to discover and codify the skills that workers need to be able to foresee change, pivot quickly, and innovate. Credo's CEO, Mike Sweet, shares his perspective on how these skills can transform the workplace and an employee’s potential, as well as how these skills align with higher ed’s mission to teach foundational skills of critical thinking, reasoning, information literacy, and communication.
How to make a sales pipeline sales funnel excel chartSteveEqualsTrue
Tutorial to make a sales Funnel chart or sales pipeline chart in excel for your executive dashboard template. Includes links for a free excel dashboard template file and video demonstration.
20 steps to drive content marketing success with SEOKevin Gibbons
This presentation is about what I feel is the right way to do content marketing. A strategy first approach is essential to making sure you're not just going from campaign to campaign, instead you're building short-term impact into longer success.
One of the most difficult challenges of public speaking is creating a presentation that best represents your topic. You can spend hours upon hours attempting to craft something that will impact and entertain your audience.
That's why we wrote the SlideShare Handbook- to help you learn how to write, design, and market powerful content.
Using Every Part of the Buffalo Webinar: How to Get More Mileage Out of Your ...Visually
Webinars, reports, and videos can take weeks or months to create. So how do you make sure you get the most out of effort and resources you put into your big bets?
Led by Visually’s CEO, Matt Cooper, this webinar will walk you through his approach to “using every part of the buffalo" when you create visual content, including:
- Best practices and examples on how to turn tent-pole content into derivative content
- How to employ visual content across your buyer’s journey
- How to effectively scale visual content production
20 Content Rules to Keep Your Link Building OrganicKevin Gibbons
How do you keep the Google penalties away? Here are 20 tips to keep your link acquisition natural and content-driven.
This presentation was given at #SiGma igaming conference in Oct 2014.
Thanks everyone who attended this session. It was a pleasure and honor to lead this discussion.
Be sure to get your free electronic copy of "The Phenomenal Product Manager" book from the 280 Group. Follow the link to download it.
Description
Why are some product leaders more successful than others creating great products?
Leadership is a critical success factor for building great products customers love. Product leaders understand the difference between management and leadership. Both are needed to deliver outstanding products.
If your goal is to become an exceptional product leader within your organization, or land a promotion with a new company you need to prove to your superiors and prospective employers that you have the passion, skills and abilities to effectively lead teams. So, how can you gain all of these critical leadership skills when there's no formal educational path?
This session shares nine insights to help you become an exceptional product leader.
Contact Hector if you are looking for an engaging speaker and topic for your next group meeting. Connect with Hector and let him know how he can help you become an exceptional product leader or grow your people into a high performing product team.
Hector Del Castillo, CPM, CPMM
Transforming products to wealth for technology-based organizations.TM
Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo Visit: www.hmdelcastillo.com
LinkedIn Pulse: http://bit.ly/9tepldd
Slideshare: http://bit.ly/9tsspst
Summary: http://bit.ly/9tsmmry
Join us again on our BoldPM Insights webcast series!!!
BoldPM Insights: http://bit.ly/boldpminsights
Following the Penguin update, there has been a real shift in the digital marketing industry towards strategies and tactics that are more defensible in the long-term.
This presentation uncovers the ways that BlueGlass has responded to this changing market and how we've developed a business model that will help our clients not only to drive results in the short term, but to build an online foundation that can weather algorithmic changes into the future.
We discuss the challenges we've faced in making a transition towards this much more powerful model, and give tips for agencies looking to make a similar change.
UGCX 2009 Conference - Marketing 2.0 - UGC + SEM + SEO + Social Media Innovat...David Dalka
UGC + SEM + SEO + Social Media Innovation + New Executive Management Organizational Leadership Structures= Elite Profitable Future Branding
Search Engine Marketing & Social Media creating an urgent need for a new breed of executive management leaders qualified to lead complex organizational change/redesign!
Drumroll, please…. I’m excited to introduce you to our biggest, most requested webinar of the year: How to Create Your 2022 Marketing Plan (& Grow Your AUM by 25%)!
After working with thousands of independent financial advisors, we’ve really cracked the code on what works to help advisors get new clients. And that’s exactly what I go over in this time-sensitive, information-packed webinar.
HOW HUBSPOT MEASURES ITS MARKETING CONTENT [INBOUND 2014]HubSpot
In these slides from INBOUND 2014, learn how the HubSpot marketing content team measures the effectiveness of its blog and offers content. Get the scoop on our content goal-setting methodology, and discover which metrics we track and prioritize and why.
Learn how to generate more leads and lower your cost per lead from your PPC. Paid ad campaigns present an effective marketing channel when used strategically and in sync with other initiatives.
* Get quality prospects to click on your ads at a lower cost
* Increase the percentage of PPC visitors that convert into leads and sales
* Implement a measure-optimize framework to continually improve your PPC ROI
* Apply data gathered during PPC to enhance your broader internet marketing strategy
Marketing for Where You WANT TO BE: 3 Proven Ways to Get Leads & GrowClearEdge Marketing
Presented by ClearEdge Marketing CEO & Founder, Leslie Vickrey, at the New York Staffing Association (NYSA) Webinar on September 22, 2014.
Topics covered:
- Connecting with new buyers with a target account program
- Ensuring your website is effective, regardless of the device
- Launching referral campaigns that drive connections
Generate Traffic and Conversions on Your Blog... Without Creating Another PostHubSpot
Wondering how many more blog posts you need to write in order to increase your search rank? Think again: there IS a way for you to increase blog conversions and traffic without publishing new content.
In this on-demand Google Hangout, Uberflip VP of Marketing Hana Abaza chats with HubSpot's Principle Optimization Marketing Manager on how to increase blog conversions... without creating another post!
Check out the page here: http://offers.hubspot.com/generate-traffic-and-conversions-on-your-blog-hangout
Forces of technology and exponential information in the new economy have changed how businesses react to the market, putting pressure on employees at all levels to proactively learn in real time and quickly adapt. Credo has engaged in primary research with business leaders to discover and codify the skills that workers need to be able to foresee change, pivot quickly, and innovate. Credo's CEO, Mike Sweet, shares his perspective on how these skills can transform the workplace and an employee’s potential, as well as how these skills align with higher ed’s mission to teach foundational skills of critical thinking, reasoning, information literacy, and communication.
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE With SEMrush w...Doyle Buehler
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE
This webinar is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable user experience, you’re only 1 click away from them leaving you forever.
No longer is your website the only thing that your audience will see; you need to be able to manage and utilise all of the different aspects of your value and your brand online. Every thing that you do online, and every channel that you engage in, exposes you to potential customers, as well as exposing why people are not clicking on what you have to offer.
Put simply, Every Body sees Every Thing online. And, if you are not prepared with a solid user experience, you will be left with no one buying and no business. You need to be prepared to deliver an amazing experience to every one you encounter online, at every step along the way to purchasing what you have to offer, whether it is a product or a service.
Are you able to provide proper value through all stages of your buying process within your digital ecosystem? This means being ready for people who want to buy from you right now, but also for 67% of your market that are just not ready to buy… yet. Find out now how to deliver your unique value to your entire audience, consistently, to grow your Return on Investment (ROI), drive more sales and more leads for your business.
This is the webinar that you have been waiting for, to get clarity and get control of everything that you do online.
In this Webinar on Thursday May 21th at 8:00 pm Sydney time, you will learn:
The 3 key strategies to de-clutter your web presence
What 3 tools are critical to building the ultimate user experience
How to coordinate your digital ecosystem so it is not confusing
How to manage your online presence to create raving fans and more importantly, qualified leads
What it takes to entertain and educate your audience
How to tune your website to meet the demanding needs of your audience
The 5 things you need to do to cut through the clutter and noise of online, and breakthrough with your own brand
How can HubSpot help BabelQuest grow your businessEric Murphy
BabelQuest are a HubSpot Gold partner in Oxford, UK. We help drive business growth with inbound marketing and inbound sales. More than a marketing agency, we are a business growth partner.
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
A solid website is crucial for any business looking to establish a strong web presence and get found by prospects online. Once you've attracted visitors to come to your site, take advantage of this opportunity as best you can in order to turn those visitors into leads and eventually customers. Learn how in the presentation by Mike Volpe and Tim Ash!
Check out the video presentation here: http://www.hubspot.com/marketing-webinar/optimizing-your-website-for-maximum-lead-flow/
Growing your members and subscribers is one of the core goals that a daily deal company should always continually be working on. Well, all web-based businesses for that matter. Email database size and promotional campaigns are extremely important in the daily deal industry. One of the ways that a deal site is valued is directly correlated with the size and responsiveness of the website’s email database. Remember to put focus no quality over quantity.
This presentation was prepared by Krishna Kumar, founder and Managing Director of Website Jungle (www.WebsiteJungle.com), a leading Web Design and Digital Agency in the NJ and NYC metro area.
· You have a website or a SAAS product but it doesn’t generate the leads you expected?
· SEO fundamentals: How Google ranks websites, myths vs facts
· Keyword Analysis: Shortlisting and leveraging the most effective keywords
· On-page and Off-page SEO techniques.
· Creative content writing: Driving traffic through Innovative and unique content
· Pay Per Click (PPC) strategy
· Comprehensive Digital Marketing Techniques
· Executive’s guide to Online Marketing goals: Determining you marketing budget
This presentation will cover the basics for all of your internet marketing needs. Learn the inbound strategies and web design tricks that increase internet traffic and let your customers find you.
Check out more at http://www.designandpromote.com
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
A general deck about optimising your website for your business.
(No rabbits out of hats)
Plan it out
Choose benefits over features
Show, don’t tell
Use local-targeted content
Evaluate traffic sources
Focus on the right audience
Develop and plan for humans before robots
Website audits and SEO
Typical e-commerce issues and how to deal with themPromodo
1) Two basic stages to cover but often forgotten: preparation (start gaining traffic) and conversion improvements (convert the traffic you receive) are described.
2) An ecommerce site structure for SEO and PPC is provided.
3) Email marketing strengths are given based on a case study.
Learn more about the Doubleclick Dynamic remarketing potential in the presentation of Dmytro Tonkikh, Promodo PPC expert. He compares the effectiveness of AdWords versus Doubleclick Dynamic creative and provides a few useful solutions.
Republic of Seychelles: Tourism OpportunitiesPromodo
The destination marketing research shows the benefits
which Republic of Seychelles may achieve with destination
marketing techniques used by Promodo experts.
#mm15pl Meet Magento Poland Presentation: Highest ROI marketing strategies fo...Promodo
Presentation by Managing Director at Promodo's UK Office, Miles Scudamore at Meet Magento Poland 2015 in Poznan. In his speech Miles talks how to combine online marketing tools such as SEO, Adwords, Usability and Email marketing to build high-performing strategy for ecommerce website
Conversion Conference: How We Lifted Lead-Gen Conversions by 300% Through Ite...Promodo
Paul discussed the benefits of the methodology which allowed to increase lead generation conversions by up to 300%. Paul talks how entrepreneurs can benefit from this methodoly and about possibilities to make more money off their websites which business owners are often overlooking.
How to Use Retargeting to Monetize your Bouncing TrafficPromodo
An average ecommerce site loses 98% of their visitors. Paul and Csaba will teach you how you can monetize the remaining 98% percent of your traffic, and thus increase your sales and revenue.
Brightpearl and Promodo Webinar: How to Improve the Operation and Management ...Promodo
View the webinar slides deck to learn how to achieve competitive advantage and work more effectively by reducing costs and increasing income at the same time.
For more tips and advice follow companies on social:
Promodo:@promodo_en
Brightpearl: @BrightpearlHQ
How to make the most of your holiday ups and downsPromodo
Watch materials from SEMrush's live session in cooperation with Promodo. You will learn how we e-retailers can benefit from unusual behavior of shoppers during holidays and insights they can get from holiday sales data. You will also see several remarkable campaigns big brands have had this year and get tips on PLA's best practices.
An in-depth look at using heat-mapping and testing to increase conversion rates for ecommerce stores. Watch the presentation from Promodo's Business Development Manager, Paul Ryazanov, at Pubcon 2014 session in Las Vegas.
Get your online store ready for the holiday shopping seasonPromodo
Winter holidays and the pre-holiday season are known to be the busiest and most profitable time for most e-commerce sites owners. But are you sure that your business marketing strategy is helping you get the most out of this year's festive season? Get your brand ready for the best time of the year with our webinar.
B2С Start-ups: development and promotion - what you need to know to successfu...Promodo
The session will walk you through all the steps required to start up your B2C business starting from consulting on the stage of website development and ending up with best tactics of promotion of your project online.
Most common issues owners run into at the stage of site creation
How those issues can be handled
Case studies and advice
Effective marketing strategies for B2C startups step by step
Winning PPC tactics
Must-know things about SEO in 2014
Magento marketing: maximize your store's ROI on low budgetPromodo
analyzing sales channels
heat mapping
best strategy for landing page creation
better search experience
product page as key factor
how to get to the better checkout flow
Grow your Magento store: going multilingual and setting up a marketplacePromodo
Deadly sins of multilingual Magento SEO
Structure and on-site factors that influence rankings
Best practices to ensure fast and smooth indexation
Overview of online marketplaces, their types and specific features
Analysis of most popular marketplaces: vendor access, payments, order fulfillment
Solutions for building a Magento-based marketplace, pros and cons
How to fuel your brand with banner ads and remarketing [webinar]Promodo
Even more useful online marketing info here http://www.promodo.com/blog/
Sometimes it happens so that hardly earned visitors come to your site, stay there for a while and leave without performing any target action. How to return such visitors and turn them into buyers? That is when remarketing comes to the rescue. In the webinar we will give you detailed instruction on how to set up remarketing for your website and will tell you about the most successful techniques.
To help you maximize the profit from your banner ads and ensure they appeal to your target audience, we will talk about banner ads design best practices and how this kind of ads can increase the awareness of your brand.
The main points of the webinar:
Banner ads as a tool that raises brand/product awareness
Key elements each banner should possess to drive users to a landing page
Introduction to AdWords remarketing. How to set up remarketing for an online store
Several strategies to segment the audience for the best remarketing results
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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2. HouseTrip
VC backed Hyper Growth Travel Start-up
+200 Staff, +250,000 holiday properties to rent
+4 Million nights sleep booked to date
One of Europe‟s fastest growing Travel Tech companies
3. A little about me
Contact: sdance@housetrip.com
I‟m not active on Twitter (@simondance), Google+ or Facebook (more
on this later), but you can find me on Linkedin
We‟re going to move FAST. So come and have a chat if you have any
additional questions.
4. SEO is turf war
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•
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In many verticals, including holiday rentals, it‟s head to head.
It‟s In-house vs. bigger in-house team vs. bigger spending player vs. mega agency pumping
out paid links and guest posts.
This deck centres on high growth tactics, even if you‟re the underdog.
5. You‟re in an SEO space race
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•
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We want high visibility, traffic and revenue
Across all of our categories/ destinations /products
Across all our major markets
Better than anyone else
Faster than anyone else
With a small team
With less budget
Future proof*
6. You can either accept mediocrity
Or you can get in the ring
8. Focus
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•
•
•
•
•
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Understand the pillars of SEO growth (content, technical, links)
The make up of search demand
Conversion, Traffic, AOV and the output of revenue
Clusters keywords together
Understand WHERE the volume is
Focus on WHERE the revenue is
Create a framework around “States”
9. Understand Demand & Revenue
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Understand HOW demand is made up
Think „categories‟ not „keywords‟
Choose WHERE you‟re going to compete
Use PPC data to model revenue „value‟ of keywords and categories.
Build an „opportunity index‟
Build a pivot table. The output is REVENUE focused, not keyword obsessed.
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Layer in as much data as you can.
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Then GO.
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Take markets not just keywords
10. Understand Demand & Revenue
• Clusters keywords together (by landing page)
• 50% of revenue = 25 landing pages
• 30% of revenue = 180 landing pages
• 20% of revenue = 2500 landing pages
• Balance big revenue chasing with taking low hanging fruit.
• Don‟t be penny wise, dollar stupid.
11. Mine. Mine. Mine.
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Mine SEM data.
Obvious but rarely actioned
Systematically take SEM keywords with conversion
Bubble these into the SEO workflow
12. Build a framework of focus
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Revenue not rankings
A, B, C category landing pages
Top 10, Top 50, Top 250 keywords
Red, Orange, Green states
$ Opportunity vs. $ Actual
Keywords in striking distance
13. Build a framework of focus
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Understand the opportunity index
Look at your „A‟, „B‟ or „C‟ categories
Understand what revenue you‟ve achieved
Understand what‟s left on the table
Continue to validate your data model
Use visibility scores to understand if you‟ve capped out
14. Drive
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Create a compounded weekly growth %
Commit to it
Suggest 1-2%
Compounded growth = +52% YoY
Every week challenge yourself
Create a weekly task list centred on the %
Ask yourself every morning:
“Is what I'm doing going
to grow the percentage”
• Ruthlessly focus on SEO
15. Impact
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•
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We have The Working Time Directive
We know about work life balance
Or the work/wife balance (as my wife says!)
Parkinson‟s law states
“Work expands so as to fill the time available for its completion”
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I hear excessive working time is cited as a major cause of stress,
depression and illness
I say: “Success
takes TIME”
16. Success takes time
Maximise your effective time (and your impact)
How do my competitors spend their time?
•
Output = 6 effective hours per day.
How much effective time do they REALLY have every
day? 2 hours? 3 fragmented hours?
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I’m 3 times more impactful than my
competitors
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If you can save 30 minutes per day, think
where you could invest this time to grow
the SEO percentage.
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Don’t forget. A burnt out SEO is good to
nobody.
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Focus on the growth % every day. And
leave on time.
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Relax. Then return to the race the following
morning.
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You can also take this further through
automation, delegation and education.
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Empower others to maximise their own
effectiveness.
I needed to make time for success, and work twice as
fast as my competitors.
This involved.
• Leave the house at 8am
• SEO reading during the commute.
• Work by 8.45am
• Stands up
• 10-20 minute lunch breaks
• Meetings must have agendas
• Dashboards focus on driving insight
• Batching emails (usually on my phone)
• Maximising my effective time.
• Focused on the growth %
17. Always look to accelerate velocity
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Speed to market is vital
Keep accelerating velocity
Hire smart graduates or students.
Hire a sidekick not an intern
4-8 week placements
Focused on growth
No busy work. No tea making
Supplement low salary for HIGH motivation
• Challenge your „link‟ velocity.
Are you at your ceiling? Or are you playing it safe?
• 5 links per month? 30 links? 100! How many landing pages can you
handle?
18. Understand cause and effect…fast
Traffic is up:
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Which page?
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Which page type?
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Visibility improved?
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Which keywords improved?
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New landing page or old one?
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New feature release?
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Google Update?
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Link powered growth?
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Content powered growth?
What caused the uplift?
Cause & Effect:
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Winners & Losers
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Traffic by page type
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Visibility scores (%‟s)
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Daily ranking reports
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Log of „new‟ pages driving traffic
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Change Log (Internal & External)
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MozCast
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Link Master Sheet (links added by date)
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Link monitoring (removed/ added)
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Google Analytics Annotations
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Server log analysis
This makes it easy to look back at deployments, initiatives and activities particularly when you're
running at full speed..
Also investigate: Robotto.org, Buzzstream, ahrefs & GA Intelligence Events
19. Mine server logs
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Understand crawl patterns from Googlebot
Pivot chart server response codes by pages crawled
Identify crawl issues, and errors.
Monitor crawl by page types (Products or Categories)
20. Mine your logs for links
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•
Go and do this tomorrow. Easy links
Extract referring URLs pointing to non 200/301 status codes
Five columns:
1. Date
2. Referring domain
3. Referring URL (full referring URL)
4. Page/ URL/ file requested
5. Server response code
Output = Links to repoint, pages to recreate or old URLs to 301
21. Don‟t build links. Build a following
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Who is the most authoritative person / publication / site that you‟d like to target?
What do they already share? like? read?
What would THEY (not you) find incredible?
What would they share?
What‟s in it for them?
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•
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Challenge yourself. I‟ve pitched 125 slide decks.
Output = incredible. AIM HIGH
You get: Links with referral traffic and conversion
22. Don‟t BUY links. Buy access to audiences
Ask yourself. What is more potent?
•
A paid for (anonymous) guest post or links?
•
Or a high value (branded) piece of marketing, as a result of a collaboration you did
with a blogger?
Paying for links fuels a terrible economy. So instead of buying links, invest your time and
money in creating „stories‟, „assets‟, pieces of „marketing‟ which will resonate with their
audience, and then leverage bloggers to amplify those stories.
Buy access to ‘their’ audience.
Bloggers win. You win. Plus, you build your brand/influence (not just links).
23. Make growth part of the product
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Think bigger than technical, content and links.
Think less like an SEO, more like a marketer
Build a Product you‟re proud of
Build features your users will love
24. Make growth part of the product
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Invest in assets which will get pick up by target publications that resonate with your audience
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Share data you uniquely own
Tell a story only you can tell
Inspiration:
• adzuna.co.uk
• Momondo
• Mixlr.com
• TransferWise
• Monocle Magazine
25. Centre the business on SEO growth
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Alignment between Product + Marketing is like Semtex for Growth
Influence the Product roadmap
Attend weekly Product meetings
Be a stakeholder in EVERY release
Exploit synergies between departments (biz dev, customer service)
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Open up SEO metrics
Share internal success stories
Challenge the PR team to deliver incredible links
Take a DEV/PM to a conference
Influence hiring
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Demonstrate SEO profitability
Champion its importance to the business
You are NOT an SEO.. You are a marketer that happens to work online. (You‟re also a
salesmen).
26. Start a movement
I started the Inbound Academy:
Monthly session with Product, PR, Business
Development, Business Intelligence and the
Development team
Alignment about things we ALL care about:
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•
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•
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Our customers
Growth
Metrics that matter
Projects we collectively want to deliver
The company WE want to build.
Go further. Train staff and start an SEO
bookshelf
27. Cake, beer and respect
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One of the single biggest wins is to centralise the Marketing, Product and Development team.
I've bought bottles of wine, national flags, lunch, biscuits and coffee.
Build a culture which races toward milestones
A culture where everyone can see their part in building something meaningful.
Use (non SEO) brain power to solve SEO issues.
28. Panda. Thin Content. Nightmare.
Solve challenges with creativity
• You want content on your category pages.
• You want to nurture/qualify your customers
• You want to maintain (and ideally improve) conversion
• You want to hoover up longtail traffic
• You want this content to attack the head
• You want a solution which has scalability baked in
• You want to distance yourself from spun content (which is getting
clamped down on)
• You want to put it on auto pilot
With a little creativity, you can solve a lot of these challenges
• Incentivised reviews. Discount codes.
• Gamification tactics to encourage action
• Leverage reviews from deleted/noindex’ed products
• Comments on category pages
• Category Q&A
• User curated lists / Expert guides
29. But don‟t forget: Scalability can lead to standardisation
People don‟t share ordinary
30. Bake Technical SEO into the Product
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Write redirection rules to solve errors at scale
Read Ian Lurie‟s post on Levenshtein Distance
Set rules governing when pages are created, indexable, linked to, added to XML
sitemaps.
Set rules for page states (“email me when a page is upgraded/downgraded”…..
Don‟t LOSE „out of stock‟ product opportunities (cross selling, conversion, SEO)
Explore data driven approaches to your internal navigation (BAKE scale in) plus
push extra links to pages in anticipation of seasonal peaks.
•
Bake SEO growth in (UGC = comments, reviews, articles, Q&A, user guides)
•
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Leverage site search data
Set up a GA advanced segment for „questions‟: Keywords
“Who|what|why|where|how” – are their content opportunities?
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Build a process.
31. The land is shifting
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Paid links
Guest posts
Press Releases
Article marketing
Targets as well as Tactics being exhausted
Site consolidation, mergers, acquisition
Top 1000 sites dominating SERPs
Google pushing into verticals
Increasing pressure on Organic results
Decline of desktop, growth of Mobile
33. How do you cut through?
How future proof are your rankings?
How can you become entrenched?
34. Take the market.
Ranking for keywords isn‟t enough. To win, you‟ve got to take the market.
•
Critically review the match between the keyword category your targeting and your landing pages/site
•
You not only want to create the „BEST‟ match for the query, but you want to align yourself as the BEST
site on the internet
Influence up. Champion NPS, Branding and the BIG push on INBOUND (not interruption)
•
Short term:
•
Craft the best page, which qualifies prospects (comprehensively covering the keyword set) and has the
potential to earn links (and coverage from publications respected by your audience)
•
Post hummingbird, explore bolstering existing or creating new landing pages
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Think BIG
Long term:
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Don‟t just be driven by data…. Be driven by vision
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Don‟t let anything get in the way of the company you want you build.
•
Google Authorship and the push on „verified‟ links (as opposed to anonymous citations) hints at the
future. So centre yourself now.
35. Ask: “How do we pour petrol on the idea?”
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Challenge ideas. Move from good to great.
Then move from great to incredible.
You want to build SEO, links and content that you‟re proud of.
You should want to build competitive defence. A moat.
36. Get a second set of eyes
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Hire consultants (one off)
Hire the best people in the world
Call them on Clarity (call me clarity.fm/simondance)
Buy them a coffee
Solve their challenges
Attend conferences
Network
•
Validate and accelerate your vision
37. More important than all of this:
More important:
Than all of your knowledge, your experience and
your ideas, is your ability to EXECUTE.
38. Thank you for your time
Simon Dance
SEO Director, HouseTrip
Email: sdance@housetrip.com
Tel: +44 (0)7724042350
Skype: s.e.dance
Editor's Notes
Output = 6.5 effective hours per day.I’m 3 times more impactful than my competitors.If you can save 30 minutes per day, think where you could invest this time to grow the SEO %.Don’t forget. A burnt out SEO is good to noone. Focus on the growth % every day. And leave on time!You can also take this further through automation, delegation and education.
This file will potentially be large, so please filter the server response code to non 200 response codes and non 301. I'm interested in 404's, 500's and 302's ONLY.