The document compares the website building platforms Webs (owned by VistaPrint) and Ocoos. It analyzes their capabilities across key areas like homepage design, customer engagement features, business operations tools, and support/cost. Ocoos receives higher grades for most categories due to its more advanced and integrated features. It provides a total business solution with capabilities like ecommerce, scheduling, CRM and sales tracking built-in. In contrast, Webs is described as a more basic, low-end solution where many important features require add-ons or external integrations. The summary concludes that while Webs can work for minor business websites, Ocoos is the superior platform for businesses needing a fully-featured solution.

1. Review Webs (VistaPrint) vs Ocoos
An Analytical Bottom-up Approach

2. Background Webs
 VistaPrint Major Player in business cards, etc
 Acquired Webs as their DIY solution
 Usability Concerns vs other DIY (limited functionality)
 Overall, ok low-end solution (wix/weebly and free).

3. Background Ocoos
 Next-Generation Platform (founded in 2012)
 Integrated Homepage + eCommerce + Operations
 Unique Solution for Service Providers
 Unique Solution for B2B Cooperation

4. What is the Purpose of a Website?

5. Purpose of a Website
 Homepage
 Customer Engagement
 Business Operations
 Services, Support, and Cost

6. Homepage
Requirements for Success
Communicate Company Value Statement, Location, contact info, working
hours clearly to the Customer
Communicate Trust through content and independent referrals
Optimize for Search (Newsletter, Calendar, Map, MetaData important)
Optimize for broad range of devices/browsers (mobile critical)

7. Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available

8. Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
High Degree of Customization
focused on user behavior
optimization

9. Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Adequate solution. Not as
completive as Weebly/Wix better
than GoDaddy

10. Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Focused on user optimization based
on state-of-art of user interaction.

11. Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Customer responsible for this
function.

12. Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Platform Built to easily port to large
range of devices and browsers

13. Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Some Templates port, but no
guarantee in future. Problem left to
customer.

14. Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Built-in Newsletter, important for
SEO

15. Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
This is an Add-on feature

16. Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Built-in Public Calendar/Map ..
Important for SEO

17. Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Add-on feature

18. Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Allow Businesses to easily co-
market together

19. Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not AvailableNot Available

20. Customer Engagement
Requirements for Success
eCommerce  Customers can buy your goods.
Scheduling  Customers can meet with you.
Complex Payment Structures (Quote/Postpay, Deposit/POS)
Questionnaire/Forms  Capture customer information
Built-In Messaging  Track customer engagement
PDF documents (digital signatures, receipts, marketing)

21. Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to
PayPal/Square)
External integration
(PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party

22. Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to
PayPal/Square)
External integration
(PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
On-demand native merchant
services available and option to use
PayPal

23. Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to
PayPal/Square)
External integration
(PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
External Integration Required

24. Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to
PayPal/Square)
External integration
(PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Complex Transactions
(Deposit/POS, Quote/Postpay, etc)

25. Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to
PayPal/Square)
External integration
(PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
No support

26. Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to
PayPal/Square)
External integration
(PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Useful for Demand Generation and
analysis of Advertising Channels

27. Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to
PayPal/Square)
External integration
(PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
No support

28. Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to
PayPal/Square)
External integration
(PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Critical For Services

29. Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to
PayPal/Square)
External integration
(PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Requires external integration

30. Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to
PayPal/Square)
External integration
(PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
PDF documents for display, digital
signatures, and attached to receipts.

31. Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to
PayPal/Square)
External integration
(PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Not Available

32. Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to
PayPal/Square)
External integration
(PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third PartyMessaging to track customer-
specific interactions easily

33. Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to
PayPal/Square)
External integration
(PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third PartyExternal Integration required

34. Business Operations
Requirements for Success
Domain and Hosting  Simple Administration
Client Management (CRM)  Analysis and Remarketing
Sales Tracking  Profitability Analysis
Import/Export to popular complementary applications
Discount Manager  Demand + Measure ad channel impact
Centralized Dashboard with POS Support

35. Grades: Business Operations
OCOOS WEBS
Page Hosting Native Native
Client Management Native Not Available
Sales Tracking Native Not Available
Flexible Security Native Not Available

36. Grades: Business Operations
OCOOS WEBS
Page Hosting Native Native
Client Management Native Not Available
Sales Tracking Native Not Available
Flexible Security Native Not Available
Built into licensing fee

37. Grades: Business Operations
OCOOS WEBS
Page Hosting Native Native
Client Management Native Not Available
Sales Tracking Native Not Available
Flexible Security Native Not Available
Built-in

38. Grades: Business Operations
OCOOS WEBS
Page Hosting Native Native
Client Management Native Not Available
Sales Tracking Native Not Available
Flexible Security Native Not Available
CRM built for remarketing purposes
with filters (data mining)

39. Grades: Business Operations
OCOOS WEBS
Page Hosting Native Native
Client Management Native Not Available
Sales Tracking Native Not Available
Flexible Security Native Not Available
Not Available

40. Grades: Business Operations
OCOOS WEBS
Page Hosting Native Native
Client Management Native Not Available
Sales Tracking Native Not Available
Flexible Security Native Not Available
Sales Tracking to determine
demand/profitability

41. Grades: Business Operations
OCOOS WEBS
Page Hosting Native Native
Client Management Native Not Available
Sales Tracking Native Not Available
Flexible Security Native Not Available
Not Available

42. Grades: Business Operations
OCOOS WEBS
Page Hosting Native Native
Client Management Native Not Available
Sales Tracking Native Not Available
Flexible Security Native Not Available
Private Pages (customer only),
Access Controls over marketing,
finance, data analytics for
employees.

43. Grades: Business Operations
OCOOS WEBS
Page Hosting Native Native
Client Management Native Not Available
Sales Tracking Native Not Available
Flexible Security Native Not AvailableCapability not available

44. Services, Support, and Cost
Requirements for Success
Security  Controlled access to enable coworkers
Access  Password protected pages
Support  Chat or phone
Customization Services Available
Setup and Recurrent Cost  Affordable

45. Grades: Services, Support, & Cost
OCOOS WEBS
Support Telephone/Online Online Only
Concierge Customization N/A
Cost $25/month $5/month

46. Grades: Services, Support, & Cost
OCOOS WEBS
Support Telephone/Online Online Only
Concierge Customization N/A
Cost $25/month $5/month
Access via telephone/online

47. Grades: Services, Support, & Cost
OCOOS WEBS
Support Telephone/Online Online Only
Concierge Customization N/A
Cost $25/month $5/month
Access Online Only

48. Grades: Services, Support, & Cost
OCOOS WEBS
Support Telephone/Online Online Only
Concierge Customization N/A
Cost $25/month $5/month
Customization services available via
Concierge Program

49. Grades: Services, Support, & Cost
OCOOS WEBS
Support Telephone/Online Online Only
Concierge Customization N/A
Cost $25/month $5/month
No Customization

50. Grades: Services, Support, & Cost
OCOOS WEBS
Support Telephone/Online Online Only
Concierge Customization N/A
Cost $25/month $5/monthDIY licensing fee

51. Grades: Services, Support, & Cost
OCOOS WEBS
Support Telephone/Online Online Only
Concierge Customization N/A
Cost $25/month $5/month
Typical Fee, good for micro-
businesses only

52. Final Grade
Ok Splash Page (Wix/Weebly Better)
Minor Business Website
Total Business Solution
B2B Networking/Services

53. Detailed Article:
Webs (VistaPrint) vs Ocoos