Here is a quick overview of some of the highly effective strategies you can use to generate many more qualified leads and clients for your business. Drop your mail for seo, social media, ppc, web design, development and lead generation or grow your business.

1. Lead Generation Strategy
Mayank Tyagi

2.  A business without leads and clients might as well
not exist.
 Product and service sales are the essence of
your business.

3. Why lead generation:
 There are several benefits for both sellers and
buyers in Lead Generation.
 One most important factor for service
providers or sellers is that they meet the right
prospect and are given the opportunity to
pitch for selling their services or products.
 This gives an indication that sellers are not
just wasting the time with a non-serious
customer.
 On the other hand, the buyer benefits with
wide spectrum of bids, trends, updates and
latest information about the product or
services being desired.

4. Lead Generation Plan
 Create a web form and place it on your website or
blog that will ask for visitor’s email addresses and
follow up with an auto-responder
 Target your niche with SEO, Social Media, PPC
and email marketing
 Get a Business Listing on Google, Bing , Yahoo
and other local listing sites.

5. Samples

7. Online lead generation
 As salespeople we all need to have a
constant source of quality sales leads and
most of us are always on the lookout for
sources to get new leads.

8. Lead generation & its funnels:
 Lead for any business activity is generated
by the following ways;
• Advertising- (Print Ads in magazines, news
papers)
• Online Advertising- (Website, Mailers,
Portals, SEO, SMO, PPC etc)
• Mass mailers- (Brochure/ Flyer to database
or leads)
• Trade shows/Events
• Cold calling/ Tele marketing-
• Outdoor Activities- (Site branding,
Hoardings, Signage’s, Posts, etc)

9. Lead Behaviors
 Sales Process
 Leads to Enquiry
 Call/ Mail
 Provide information
 Take inputs/ pulse
 Probing/ pitch
 Enquiry to Follow Up:
 Call/Mail
 Excite with benefits
 Provide additional info/ re-pitch according to last received
inputs
 Site visit arrangement- Time/date commitment
 SV follow up- Confirmation

10. Online is a Powerful Medium
 It penetrates to the various mediums across the globe and
brings out quality leads to the projects
 It also acts a medium which directly makes the target to
start interact with the project/product
 A global medium can spread the brand/product awareness
and recollection value
 Cost of the reach is very less compared to other available
mediums

11. Why People Visit Websites:
 To get information's on products or services
 Ready to buy
 The web as a research tool
 Comparison shopping
 Business & consumers
 Competitors & sales people
 Knowledge & services

12. Proposals for Upgradation
 SEO- Search engine optimization
 SMO – Social Media Optimization
 Pay Per Clicks(Google Adwords(search
ads/Display ads, Facebook Ads,
LinkedIn Ads)
 Email Marketing

13. Search Engine Optimization
 Search Engine Optimization is the process of
affecting the visibility or a web page in a search
engines natural or organic results.
 SEO may target different kinds of search,
including image search, local search, video
search, news search and industry specific vertical
search engines.

14. Social Media Optimization:
 Social Media Optimization and its content in
terms of sharing across social media and
networking sites.
 Goal is to generate traffic and awareness for a
website.
 Most important platform is facebook , twitter,
linkedin and Google+

15. Pay per clicks:
 PPC is an internet marketing model used to direct
traffic to website, in which advertisers pay the
publisher when the ad is clicked. Simply you can
say “ the amount spent to get and advertisement
clicked.”
 Types: Google Search Ads, Display Ads,
Facebook Ads, LinkedIn Ads, Banner Ads etc

16. Email Marketing
 Email marketing is directly marketing a
commercial message to group of people using
email.
 It usually involves using email to send ads,
request business and is meant to build loyalty,
trust or brand awareness.

17. Other Activities:
 All the above activities help generating leads for the
product, those leads has to be categorized and
treated accordingly. SME companies generates the
leads in the following ways:
1. Web enquiry
2. Phone calls
3. Events
4. Advertisements
5. Site visits
6. Cold calls

18. Need Help with your
Marketing?
Contact
Mayank Tyagi
+91 9555199055
mayanktyagi20290@gmail.com
LinkedIn : Click Here