This document discusses strategies for developing a successful global web presence. It provides statistics on internet usage worldwide and recommends translating web content into multiple languages to reach a larger international audience. Specific strategies are outlined, including localizing a website, creating an international social media strategy, and testing web translations. Case studies are presented showing how companies increased their online revenue by hundreds of percent by translating their websites and digital marketing. The document also describes technologies offered by Web-Translations that can help manage multilingual content, such as language asset management systems, email translation, and live translation services.

1. Global Web Strategy IdeasHow to profit from a global web strategyDaniel Rajkumar & Laura Palmieri

2. Page 2ContentsImportant Facts & Stats Introducing Web-TranslationsSuccess Stories: Wex Cameras, Aspinal, World BankGlobal Web StrategyMaking the most of Social Media

3. Page 3Current Web Content by LanguageLast updated: March 2009English dominance is fast decliningEnglish + 9 languages above cover 84% of the world’s online population

4. Page 4Online 7 days a week% of people online every daySource: European Interactive Advertising Association

5. Page 5Average # of Online Purchases by CountryDon’t missout!Average number of items bought online in last 6 months of the yearSource: European Interactive Advertising Association

6. Page 6Facts and Stats.Did you know???70% of the European Community cannot read English87% of web users search the web primarily in their first languageVisitors are 4x more likely to buy when you present information in their languageOver 60% of Spanish users search the web in Spanish seeking new opportunities* Source: European Interactive Advertising Association 2008

7. Introduction to WT Award Winning Translation and Web Services 10 staff based out of West YorkshireWork with:25,000 freelance linguists & developers140 languages

8. ServicesWe solve the problem of language management…Professional Translation1Web Localisation and Usability Testing2Email Translation & Live Translation3Foreign Online Market Testing4Global Brand Name Research 5Language Asset Management6International eMarketing (Blogging, SEO, PPC, email)7

9. Page 9Portfolio

10. Unique StrengthsExcellent project managementGlobal eMarketing skillsExperience and Internet knowledgeInnovation - Email Relay TranslationGood reputationStrong management

11. Multilingual eMarketingServicesProfessional high-quality translation services

12. Strong use of technology

13. Full e-service provision; copyediting, localisation, testing, blogging

14. Focus: eTailers, Travel & Leisure, Medical, Finance

15. Strong relations with web agencies &freelancersMarketing AgenciesWPPeMarketingServicesSaachi & SaachiSoftware CompaniesJump HigherWordfastLatitudeStickyeyesSDL TradosWeb OptimiserApplied LanguageBabelIn-house translatorsWorldlingoLionBridgeKwintessentialDirect with FreelancersLingo 24Auto TranslationInternal StaffTranslation AgenciesMarket positioning on the value curveDistributors or Agents

16. Award Winning Team

17. Case StudiesIncreased Traffic > Purchases > ProfitWarehouse Express (€1.2m in first 6 months)Increased revenuePSA Parts (208% in 12 months)Improved customer satisfactionTotesport (French Email Relay Translation)Working to tight deadlines, budgets & SLAsCadbury Schweppes (32 languages in 4 days)World Bank (50,000 words, 1 language, 10 days)

18. Page 14Success Story: Warehouse ExpressRecord profits achieved online thanks to German websiteMet WEX at Internet World

19. Knew there was potential for the business in Germany – Needed Help

20. Have experience of exporting to Europe

21. Brand Name research suggested to launch with ‘WEX Cameras’

22. Localise website into German

23. Email translation – responses by UK customer services

24. Now looking to other European marketsServices DetailsPage 15How to localise a website

25. Creating a Global eMarketing Strategy

26. Testing and measuring your web strategyPage 16How to Localise a Website…Break your project down to into simple stagesCreate an English MicrositeDo we need all the content?

27. Choose the top productsProfessional TranslationProofedit English content to ensure a consistent style and tone

28. Use professional, native linguists familiar with industry terminologyTest The User ExperienceAdapt colours and images to build confidence

29. Encourage user interaction & feedback with simple formseMarketingMake sure you have the ability to measure performance

30. Create an eMarketing & SEO strategyPage 17eMarketing StrategyYour Marketing strategy needs to include:BloggingOnline NewsSyndicationResearch your KeywordsOptimise ContentGenerate inbound linksOnline PRSEOWord of MouseAdvertisingSocial MediaUser ReviewsPay-Per-ClickDisplay Ads – MPUsPaid Links

31. Page 18Testing and MeasuringeMarketing is mathematical, everything can be measuredIdentifying the Most Profitable Language:After 3 months you will have an idea of which markets will perform best

32. After 6 months you will have market information to confirm

33. Web traffic

34. Enquiries

35. Form submission

36. Orders

37. This information is key to help you decide which markets to commit toPage 19SummaryMake the most of your global potential Fantastic opportunity in growing industry

38. Web-Translations are award winning innovators

39. Unique Technologies and USP

40. Excellent opportunity for growthPage 20“The single greatest barrier to business success is the one erected by culture." - Edward T. Hall and Mildred Reed Hall"Culture is a thin but very important veneer that you must be careful not to scratch. People from different cultures are basically the same and respond in the same way. However, make sure that you understand their basic customs and show an interest and willingness to learn the differences between your cultures.” - Mike Wills

41. Page 21?Any Questions???Always happy to help.

42. Page 22

43. Page 23Technologies

44. Language Asset Management

45. Email Translation

46. Live TranslationLanguage Asset ManagementLAM provides the editor 24/7 portal to submit content for translationWorkflow automationLAM provides you E-procurement resource to see who buys whatSecure file transfer and SOAP integrationLAM reduces adminBilling is simplified

47. Your Language AssetMaintaining a translation memory Will bring significant cost and time savings Leverage previous translationsImprove consistencyTerminology managementTranslators will use terminology tools to create bilingual glossaries

48. Page 26Demonstrate Language Asset Management System

49. eProcurement

50. API Documentation

51. Translation Memory

52. Translation Credit

53. Grouping of users

54. ReportingOther TechnologiesLive TranslationIdeal for short text needing a quick turnaroundEmail TranslationIdeal to create a global email support deskVery useful for helping companies enter into new and emerging markets