SlideShare a Scribd company logo
A combination of Quality, Service,
Price
Customer Satisfaction Behaviors
Core marketing Concepts and Terminologies
Core marketing Concepts and Terminologies
Core marketing Concepts and Terminologies
Core marketing Concepts and Terminologies
Core marketing Concepts and Terminologies
Core marketing Concepts and Terminologies
Core marketing Concepts and Terminologies
Core marketing Concepts and Terminologies
Core marketing Concepts and Terminologies
Core marketing Concepts and Terminologies

More Related Content

What's hot

Service Quality & Model
Service Quality & ModelService Quality & Model
standard gap model
 standard gap model standard gap model
standard gap model
Hinamori Imah
 
Quality perception in services
Quality perception in servicesQuality perception in services
Quality perception in services
Kichu Unni
 
Servicescapes
ServicescapesServicescapes
Servicescapes
ahmad bassiouny
 
Toward a better understanding of service quality dimensions in B2B PSOs.
Toward a better understanding of service quality dimensions in B2B PSOs.Toward a better understanding of service quality dimensions in B2B PSOs.
Toward a better understanding of service quality dimensions in B2B PSOs.
Xavier Walthoff Borm
 
Assignment_2_SIVA
Assignment_2_SIVAAssignment_2_SIVA
Assignment_2_SIVA
Kopparaju Sivatheja
 
Servicescape
Servicescape Servicescape
Servicescape
Bikash Ranjan Debata
 

What's hot (7)

Service Quality & Model
Service Quality & ModelService Quality & Model
Service Quality & Model
 
standard gap model
 standard gap model standard gap model
standard gap model
 
Quality perception in services
Quality perception in servicesQuality perception in services
Quality perception in services
 
Servicescapes
ServicescapesServicescapes
Servicescapes
 
Toward a better understanding of service quality dimensions in B2B PSOs.
Toward a better understanding of service quality dimensions in B2B PSOs.Toward a better understanding of service quality dimensions in B2B PSOs.
Toward a better understanding of service quality dimensions in B2B PSOs.
 
Assignment_2_SIVA
Assignment_2_SIVAAssignment_2_SIVA
Assignment_2_SIVA
 
Servicescape
Servicescape Servicescape
Servicescape
 

Viewers also liked

Khalid film vs digital presentation2
Khalid film vs digital presentation2Khalid film vs digital presentation2
Khalid film vs digital presentation2
khalid_a796
 
Diversification of Digital, by LeapFrog Interactive
Diversification of Digital, by LeapFrog InteractiveDiversification of Digital, by LeapFrog Interactive
Diversification of Digital, by LeapFrog Interactive
LEAP
 
Complete Small Business Digital Marketing Under One Platform
Complete Small Business Digital Marketing Under One PlatformComplete Small Business Digital Marketing Under One Platform
Complete Small Business Digital Marketing Under One Platform
Ocoos.com
 
Snap - Your guide to understanding paid online advertising terminology
Snap - Your guide to understanding paid online advertising terminologySnap - Your guide to understanding paid online advertising terminology
Snap - Your guide to understanding paid online advertising terminology
Snap Ireland
 
'TiCore marketing concepts 2
'TiCore marketing concepts 2'TiCore marketing concepts 2
'TiCore marketing concepts 2
Ashutosh Shukla
 
The Trouble with Terminology: rehabilitating and rethinking digital literacy
The Trouble with Terminology: rehabilitating and rethinking digital literacyThe Trouble with Terminology: rehabilitating and rethinking digital literacy
The Trouble with Terminology: rehabilitating and rethinking digital literacy
Jane Secker
 
APDMM04 : Digital advertising – terms & terminology
APDMM04 : Digital advertising – terms & terminologyAPDMM04 : Digital advertising – terms & terminology
APDMM04 : Digital advertising – terms & terminology
Radhikarani Sengupta
 
Digital advertising – terms & terminology for FMCG
Digital advertising – terms & terminology for FMCGDigital advertising – terms & terminology for FMCG
Digital advertising – terms & terminology for FMCG
Radhikarani Sengupta
 
Terminology work in the digital era. New challenges of the democratization of...
Terminology work in the digital era. New challenges of the democratization of...Terminology work in the digital era. New challenges of the democratization of...
Terminology work in the digital era. New challenges of the democratization of...
TERMCAT
 
Sales and marketing_terminology
Sales and marketing_terminologySales and marketing_terminology
Sales and marketing_terminology
Yogesh Patel
 
Micro economics introduction
Micro economics introductionMicro economics introduction
Micro economics introduction
LN college
 
Bev module 1
Bev module 1Bev module 1
Bev module 1
sukhdeeptyagi
 
Agile Marketing: A Beginner's Guide
Agile Marketing: A Beginner's GuideAgile Marketing: A Beginner's Guide
Agile Marketing: A Beginner's Guide
Workfront
 
11.1.1 Nature of Business - Roles of business - Roles
11.1.1 Nature of Business - Roles of business - Roles 11.1.1 Nature of Business - Roles of business - Roles
11.1.1 Nature of Business - Roles of business - Roles
Alex Newman
 
Intro to law notes
Intro to law notesIntro to law notes
Intro to law notes
sjh94
 
Obligations and contracts
Obligations and contractsObligations and contracts
Obligations and contracts
Jecko Bechayda
 
MICRO ECONOMICS-CHAPTER-1
MICRO ECONOMICS-CHAPTER-1MICRO ECONOMICS-CHAPTER-1
MICRO ECONOMICS-CHAPTER-1
Mahofuzur Masum
 
Jojo obligation and contracts ppt.
Jojo obligation and contracts ppt.Jojo obligation and contracts ppt.
Jojo obligation and contracts ppt.
jojoisanan_mendoza
 
Human Behavior in Organization by: Prof. Jenny
Human Behavior in Organization by: Prof. JennyHuman Behavior in Organization by: Prof. Jenny
Human Behavior in Organization by: Prof. Jenny
Jay Gonzales
 
01. the core concept of marketing
01. the core concept of marketing01. the core concept of marketing
01. the core concept of marketing
sangram96maratha
 

Viewers also liked (20)

Khalid film vs digital presentation2
Khalid film vs digital presentation2Khalid film vs digital presentation2
Khalid film vs digital presentation2
 
Diversification of Digital, by LeapFrog Interactive
Diversification of Digital, by LeapFrog InteractiveDiversification of Digital, by LeapFrog Interactive
Diversification of Digital, by LeapFrog Interactive
 
Complete Small Business Digital Marketing Under One Platform
Complete Small Business Digital Marketing Under One PlatformComplete Small Business Digital Marketing Under One Platform
Complete Small Business Digital Marketing Under One Platform
 
Snap - Your guide to understanding paid online advertising terminology
Snap - Your guide to understanding paid online advertising terminologySnap - Your guide to understanding paid online advertising terminology
Snap - Your guide to understanding paid online advertising terminology
 
'TiCore marketing concepts 2
'TiCore marketing concepts 2'TiCore marketing concepts 2
'TiCore marketing concepts 2
 
The Trouble with Terminology: rehabilitating and rethinking digital literacy
The Trouble with Terminology: rehabilitating and rethinking digital literacyThe Trouble with Terminology: rehabilitating and rethinking digital literacy
The Trouble with Terminology: rehabilitating and rethinking digital literacy
 
APDMM04 : Digital advertising – terms & terminology
APDMM04 : Digital advertising – terms & terminologyAPDMM04 : Digital advertising – terms & terminology
APDMM04 : Digital advertising – terms & terminology
 
Digital advertising – terms & terminology for FMCG
Digital advertising – terms & terminology for FMCGDigital advertising – terms & terminology for FMCG
Digital advertising – terms & terminology for FMCG
 
Terminology work in the digital era. New challenges of the democratization of...
Terminology work in the digital era. New challenges of the democratization of...Terminology work in the digital era. New challenges of the democratization of...
Terminology work in the digital era. New challenges of the democratization of...
 
Sales and marketing_terminology
Sales and marketing_terminologySales and marketing_terminology
Sales and marketing_terminology
 
Micro economics introduction
Micro economics introductionMicro economics introduction
Micro economics introduction
 
Bev module 1
Bev module 1Bev module 1
Bev module 1
 
Agile Marketing: A Beginner's Guide
Agile Marketing: A Beginner's GuideAgile Marketing: A Beginner's Guide
Agile Marketing: A Beginner's Guide
 
11.1.1 Nature of Business - Roles of business - Roles
11.1.1 Nature of Business - Roles of business - Roles 11.1.1 Nature of Business - Roles of business - Roles
11.1.1 Nature of Business - Roles of business - Roles
 
Intro to law notes
Intro to law notesIntro to law notes
Intro to law notes
 
Obligations and contracts
Obligations and contractsObligations and contracts
Obligations and contracts
 
MICRO ECONOMICS-CHAPTER-1
MICRO ECONOMICS-CHAPTER-1MICRO ECONOMICS-CHAPTER-1
MICRO ECONOMICS-CHAPTER-1
 
Jojo obligation and contracts ppt.
Jojo obligation and contracts ppt.Jojo obligation and contracts ppt.
Jojo obligation and contracts ppt.
 
Human Behavior in Organization by: Prof. Jenny
Human Behavior in Organization by: Prof. JennyHuman Behavior in Organization by: Prof. Jenny
Human Behavior in Organization by: Prof. Jenny
 
01. the core concept of marketing
01. the core concept of marketing01. the core concept of marketing
01. the core concept of marketing
 

More from Aswanth Varatharajan

Steinway and sons case analysis
Steinway and sons case analysisSteinway and sons case analysis
Steinway and sons case analysis
Aswanth Varatharajan
 
Strategic planning at different levels of Organizations
Strategic planning at different levels of OrganizationsStrategic planning at different levels of Organizations
Strategic planning at different levels of Organizations
Aswanth Varatharajan
 
Scope of marketing
Scope of marketingScope of marketing
Scope of marketing
Aswanth Varatharajan
 
Springfield Nor'easter's Case analysis and solution
Springfield Nor'easter's Case analysis and solutionSpringfield Nor'easter's Case analysis and solution
Springfield Nor'easter's Case analysis and solution
Aswanth Varatharajan
 
Simple Marketing plan of a Company
Simple Marketing plan of a CompanySimple Marketing plan of a Company
Simple Marketing plan of a Company
Aswanth Varatharajan
 
Marketing and Customer value
Marketing and Customer valueMarketing and Customer value
Marketing and Customer value
Aswanth Varatharajan
 
Make your presentations Mesmerizing
Make your presentations MesmerizingMake your presentations Mesmerizing
Make your presentations Mesmerizing
Aswanth Varatharajan
 
New age marketing realities(digital marketing)
New age marketing realities(digital marketing)New age marketing realities(digital marketing)
New age marketing realities(digital marketing)
Aswanth Varatharajan
 
Successful marketing management tasks.
Successful marketing management tasks.Successful marketing management tasks.
Successful marketing management tasks.
Aswanth Varatharajan
 
Marketing imprtant
Marketing imprtantMarketing imprtant
Marketing imprtant
Aswanth Varatharajan
 
Marketing imprtant
Marketing imprtantMarketing imprtant
Marketing imprtant
Aswanth Varatharajan
 

More from Aswanth Varatharajan (11)

Steinway and sons case analysis
Steinway and sons case analysisSteinway and sons case analysis
Steinway and sons case analysis
 
Strategic planning at different levels of Organizations
Strategic planning at different levels of OrganizationsStrategic planning at different levels of Organizations
Strategic planning at different levels of Organizations
 
Scope of marketing
Scope of marketingScope of marketing
Scope of marketing
 
Springfield Nor'easter's Case analysis and solution
Springfield Nor'easter's Case analysis and solutionSpringfield Nor'easter's Case analysis and solution
Springfield Nor'easter's Case analysis and solution
 
Simple Marketing plan of a Company
Simple Marketing plan of a CompanySimple Marketing plan of a Company
Simple Marketing plan of a Company
 
Marketing and Customer value
Marketing and Customer valueMarketing and Customer value
Marketing and Customer value
 
Make your presentations Mesmerizing
Make your presentations MesmerizingMake your presentations Mesmerizing
Make your presentations Mesmerizing
 
New age marketing realities(digital marketing)
New age marketing realities(digital marketing)New age marketing realities(digital marketing)
New age marketing realities(digital marketing)
 
Successful marketing management tasks.
Successful marketing management tasks.Successful marketing management tasks.
Successful marketing management tasks.
 
Marketing imprtant
Marketing imprtantMarketing imprtant
Marketing imprtant
 
Marketing imprtant
Marketing imprtantMarketing imprtant
Marketing imprtant
 

Recently uploaded

DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
TravisMalana
 
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital MarketingGrow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Digital Discovery Institute
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Demandbase
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
aditisingh6607
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that RanksHow to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
minatamang0021
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
Shuntaro Kogame
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 

Recently uploaded (20)

DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
 
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital MarketingGrow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
 
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices  - Michelle...Mastering Email Campaign Automation Strategies and Best Practices  - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that RanksHow to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJump
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 

Core marketing Concepts and Terminologies