Siber Güvenlik Şirketi İstanbul, Türkiye | Siber Güvenlik Şirketi Yakuplu, İs...jangidandsons
"Yıldırım Technologies, İstanbul, Türkiye'de lider bir siber güvenlik şirketidir.Siber Güvenlik Şirketi Yakuplu, İstanbul.Siber Güvenlik Şirketi Yakuplu, İstanbul,Siber Güvenlik Şirketi, İstanbul, Türkiye,İstanbul'da Siber Güvenlik Şirketi,Türkiye'de Siber Güvenlik Şirketi,Yakuplu İstanbul'da Siber Güvenlik Hizmetleri,Siber Güvenlik Hizmetleri İstanbul, Türkiye,İstanbul'da Siber Güvenlik Hizmetleri,Türkiye'de Siber Güvenlik HizmetleriYıldırım teknolojileri üye firmaları nasıl yardımcı olabilir?
Günümüz dijital dünyasında, karar vericiler siber risklerden geri durmayı göze alamazlar. Yıldırım teknolojileri sağlamak Kaliteli Siber Güvenlik Hizmetlerini İstanbul, Türkiye’de En İyi Fiyatlarla Sunmaktadır.
Cesur kararlar vermeli ve siber strateji, savunma ve kurtarma yeteneklerinin işlerini koruyacakları ve büyüme stratejilerini destekleyeceklerinden emin olmalılar"
Siber Güvenlik Şirketi Yakuplu, İstanbul,
Siber Güvenlik Şirketi İstanbul, Türkiye
İstanbul'da Siber Güvenlik Şirketi,
Türkiye'de Siber Güvenlik Şirketi,
Yakuplu İstanbul'da Siber Güvenlik Hizmetleri,
Siber Güvenlik Hizmetleri İstanbul, Türkiye,
İstanbul'da Siber Güvenlik Hizmetleri,
Türkiye'de Siber Güvenlik Hizmetleri
An evaluation of Novaspaceart.com based on user interviews, personas, diary studies, card sorts, and usability studies, complete with recommendations for improvement.
SEO + Content Marketing Presentation_Tahoe Production HouseBrandianne Brown
Tahoe Production House's Brandi Brown was invited to participate in the Small Business Seminar's put on by the NTBA, NLTRA, and Tahoe City Downtown Association. She put together a great presentation that scratches the surface of SEO or Search Engine Optimization as well as Content Marketing and how to use this information in your current marketing plan. Learn more at www.tahoeproductionhouse.com
Siber Güvenlik Şirketi İstanbul, Türkiye | Siber Güvenlik Şirketi Yakuplu, İs...jangidandsons
"Yıldırım Technologies, İstanbul, Türkiye'de lider bir siber güvenlik şirketidir.Siber Güvenlik Şirketi Yakuplu, İstanbul.Siber Güvenlik Şirketi Yakuplu, İstanbul,Siber Güvenlik Şirketi, İstanbul, Türkiye,İstanbul'da Siber Güvenlik Şirketi,Türkiye'de Siber Güvenlik Şirketi,Yakuplu İstanbul'da Siber Güvenlik Hizmetleri,Siber Güvenlik Hizmetleri İstanbul, Türkiye,İstanbul'da Siber Güvenlik Hizmetleri,Türkiye'de Siber Güvenlik HizmetleriYıldırım teknolojileri üye firmaları nasıl yardımcı olabilir?
Günümüz dijital dünyasında, karar vericiler siber risklerden geri durmayı göze alamazlar. Yıldırım teknolojileri sağlamak Kaliteli Siber Güvenlik Hizmetlerini İstanbul, Türkiye’de En İyi Fiyatlarla Sunmaktadır.
Cesur kararlar vermeli ve siber strateji, savunma ve kurtarma yeteneklerinin işlerini koruyacakları ve büyüme stratejilerini destekleyeceklerinden emin olmalılar"
Siber Güvenlik Şirketi Yakuplu, İstanbul,
Siber Güvenlik Şirketi İstanbul, Türkiye
İstanbul'da Siber Güvenlik Şirketi,
Türkiye'de Siber Güvenlik Şirketi,
Yakuplu İstanbul'da Siber Güvenlik Hizmetleri,
Siber Güvenlik Hizmetleri İstanbul, Türkiye,
İstanbul'da Siber Güvenlik Hizmetleri,
Türkiye'de Siber Güvenlik Hizmetleri
An evaluation of Novaspaceart.com based on user interviews, personas, diary studies, card sorts, and usability studies, complete with recommendations for improvement.
SEO + Content Marketing Presentation_Tahoe Production HouseBrandianne Brown
Tahoe Production House's Brandi Brown was invited to participate in the Small Business Seminar's put on by the NTBA, NLTRA, and Tahoe City Downtown Association. She put together a great presentation that scratches the surface of SEO or Search Engine Optimization as well as Content Marketing and how to use this information in your current marketing plan. Learn more at www.tahoeproductionhouse.com
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
Members of Connect: Professional Women’s Network share tips for launching a successful website.
Connect: Professional Women’s Network is online community with more than 350,000 members that discusses issues relevant to women and their success. The free LinkedIn group powered by Citi also features videos interviews with influential businesswomen, live Q&As with experts and slideshows with career advice. To learn more and join the conversation in the largest women's group on LinkedIn, visit http://lnkd.in/womenconnect.
Are you ready to give your online presence a facelift? We’ve compiled some of our favorite website transformations and given an outline on why they’re so awesome.
Pitch your customer right customer-centric approach: the proposal attached is strategically targeting the customer to identify its design needs and recommended changes
Request For Proposal: The Web Site RedesignLuke Robinson
At the start of 2008, Calvin College began a re-launch of its Web site spanning three phases: 1) audience research, 2) content management, and 3) continuous improvement. How did we select our goals, draft the request for proposal (RFP), pick a consultant, and bring students, faculty, and staff on board? In Boston, there will be no secrets. Gain valuable insights and a blueprint for re-launching your .EDU Web site.
Website Redesign ROI - 10 Ideas to Make the Most of Your Website InvestmentSkoda Minotti
Idea #1: Website Strategy
Idea #2: Web Design
Idea #3: Search Engine Optimization
Idea #4: Mobile vs. Responsive
Idea #5: Inbound Marketing
Idea #6: Content Management System
Idea #7: E-Newsletters
Idea #8: Analytics
Idea #9: Ongoing Maintenance
Idea #10: Your Design Team
SEO - the future is content. Again. Workshop & Exercise. Traverse 15.Adrian Land
Adrian Land's presentation for Traverse 15. This is the presentation and workshop exercise talking about SEO, content, recent changes, what it means in reality and how to use this in your content production.
A comprehensive overview to help small business owners plan their web design project. Download the companion workbook here: https://roundpeg.biz/2017/11/website-workout-plan/
As a business fighting for your fair share of the local market, SEO is one crucial marketing strategy you do not want to ignore.
You may have noticed that consumers today go online first to find products and services such as yours…
But what happens when YOUR potential local customers go online to find YOUR type of products or services?
Most business owners don’t have the time or expertise to manage their Local SEO on their own. However, given the growing popularity of online local searches, it is critical that your website ranks as highly as possible.
That’s where we come in.
Cirrus ABS, in partnership with Element Three, presented it's Search Engine Optimization (SEO) seminar in Indianapolis. This is the second in a four part series to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated into these slides are specific search engine optimization action items to help you enhance the effectiveness of your website.
Presentation given Nov. 18, 2010 at the Dublin Entrepreneurial Center in partnership with the Ohio Small Business Development Center (SBDC). Key topics include web design, web development, search engine optimization, search engine marketing, usability and marketing strategies.
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
Members of Connect: Professional Women’s Network share tips for launching a successful website.
Connect: Professional Women’s Network is online community with more than 350,000 members that discusses issues relevant to women and their success. The free LinkedIn group powered by Citi also features videos interviews with influential businesswomen, live Q&As with experts and slideshows with career advice. To learn more and join the conversation in the largest women's group on LinkedIn, visit http://lnkd.in/womenconnect.
Are you ready to give your online presence a facelift? We’ve compiled some of our favorite website transformations and given an outline on why they’re so awesome.
Pitch your customer right customer-centric approach: the proposal attached is strategically targeting the customer to identify its design needs and recommended changes
Request For Proposal: The Web Site RedesignLuke Robinson
At the start of 2008, Calvin College began a re-launch of its Web site spanning three phases: 1) audience research, 2) content management, and 3) continuous improvement. How did we select our goals, draft the request for proposal (RFP), pick a consultant, and bring students, faculty, and staff on board? In Boston, there will be no secrets. Gain valuable insights and a blueprint for re-launching your .EDU Web site.
Website Redesign ROI - 10 Ideas to Make the Most of Your Website InvestmentSkoda Minotti
Idea #1: Website Strategy
Idea #2: Web Design
Idea #3: Search Engine Optimization
Idea #4: Mobile vs. Responsive
Idea #5: Inbound Marketing
Idea #6: Content Management System
Idea #7: E-Newsletters
Idea #8: Analytics
Idea #9: Ongoing Maintenance
Idea #10: Your Design Team
SEO - the future is content. Again. Workshop & Exercise. Traverse 15.Adrian Land
Adrian Land's presentation for Traverse 15. This is the presentation and workshop exercise talking about SEO, content, recent changes, what it means in reality and how to use this in your content production.
A comprehensive overview to help small business owners plan their web design project. Download the companion workbook here: https://roundpeg.biz/2017/11/website-workout-plan/
As a business fighting for your fair share of the local market, SEO is one crucial marketing strategy you do not want to ignore.
You may have noticed that consumers today go online first to find products and services such as yours…
But what happens when YOUR potential local customers go online to find YOUR type of products or services?
Most business owners don’t have the time or expertise to manage their Local SEO on their own. However, given the growing popularity of online local searches, it is critical that your website ranks as highly as possible.
That’s where we come in.
Cirrus ABS, in partnership with Element Three, presented it's Search Engine Optimization (SEO) seminar in Indianapolis. This is the second in a four part series to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated into these slides are specific search engine optimization action items to help you enhance the effectiveness of your website.
Presentation given Nov. 18, 2010 at the Dublin Entrepreneurial Center in partnership with the Ohio Small Business Development Center (SBDC). Key topics include web design, web development, search engine optimization, search engine marketing, usability and marketing strategies.
When you are just starting your company, digital marketing can be overwhelming: where do you start, what do all the terms mean, what is SEO, etc.? This presentation is a high-level overview of the building blocks for a digital marketing campaign, a digital marketing 101.
How to Optimize Your Business Website for the Holiday SeasonKabbage
During the holidays, consumer spending is at an all-time high, and you want your business to be prepared as your customers start swiping their credit cards.
Your business website is often the first calling card that potential customers look to when deciding to spend. Even if you don’t have an eCommerce website with a shopping cart, potential customers are online researching where to shop, who has the products they’re looking for, and what discounts are available.
Whether you sell online or at a brick and mortar business, you need to optimize your business website for the holidays (and beyond). This webinar will help you with the tools to do just that. Our guest speakers, Josh Steimle, CEO of MWI and Hassan Bawab, CEO & Founder of Magic Logix, will cover:
-What every small business website must include
-How to use use past holiday website data & capture new data to spot trends
-Tips on holiday digital marketing: SEO, PPC, social media & content
-How to optimize your website for increased holiday traffic
-Must-dos to prepare your business website for the mobile revolution
-Website design tips – home page design, shopping carts
Whether you are a beginner looking to create your first website or a seasoned professional aiming to enhance your skills, this guide covers everything you need to know. From conceptualizing your website idea to selecting the right technologies, designing user-friendly interfaces, writing efficient code, and ensuring optimal functionality, this step-by-step guide provides invaluable insights and practical tips. Dive deep into the world of web development and learn how to bring your vision to life with this comprehensive resource.
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
BROEKMAN communications has a 14-year track record of developing websites with branding, marketing, business development, social media, SEO and PR front-and-center!
Our core offering now is website development using WordPress. From helping translate your vision & acting as your art director/creative director, BROEKMAN communications builds amazing high-end websites as YOUR dedicated programmer.
There are two main aspects to building long-term success on the web: discovering and solidifying your brand’s identity, and amplifying your brand’s message. The first step consists of conducting a brand audit, designing your visual identity and developing a unique positioning statement. The second step begins with a look at your brand’s ideal clients and current strategies, and then moves into creating client-focused content and promoting that content through a mix of paid and organic methods.
How to Increase Your Site Usability to Drive LeadsDigital Reach
It’s 2019 and ranking factors are all about the user (and more intuitive than ever). Is your site user-friendly and easy to use? How are you guiding your customers’ journey?
In this slideshow, we walk through analyzing your site’s usability and what functionalities you can use to your advantage.
- How site usability has become a major ranking factor
- What ideal site usability looks like
- How to guide the customer journey through site functionality
and drive leads
If you're looking to understand the fundamentals of digital marketing, this is the 101 presentation for you. This is part of the digital marketing Webinar series that are run for business owners, digital marketing practitioners and marketing managers to enable them to get an overview of what constitutes digital marketing and how online marketing works.
To know more about the author please connect with me on LinkedIn or at Twitter at @aon_menon
My Learnings on SEO and Marketing from Mozcon 2013 and Beyond!!Aisra Shervani
I had a great time at MozCon 2013. Learned a lot and have compiled my notes here....this will give you a quick overview of some of the presentations on Branding, Customer Loyalty, Social Media, SEO, Ecommerce and more...
Introduction to Search Marketing - Search Engine OptimisationRhys Downard
In this SlideShare we look at Search Engine Optimisation as part of Search Marketing. We consider the elements that can affect SEO as well as looking at some basic tools and strategies
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
7. HAVE CLEAR GOALS
SEO
Lead Generation
Is the website expected to capture leads?
(the name, phone, email of visitors interested)
Contact Information
Is your client visiting your site to find out how to
contact you for your services?
E-Commerce
Is the website expected to facilitate and entire
shopping experience?
Accessibility
Audience
Is it expected to present information in an intuitive
manner to a large audience regardless of their
cognitive abilities?
Is it expected to be found easily in search engines?
When visitors search for what words?
Should my website be accessible to those who have
disabilities?
8. T I M E L I N E
2
1
R E S O U R C E S
3
B U D G E T
9. HOSTING
Where is my website
going to live?
DOMAIN NAME
How to select the right
domain for your
business?
10. S I T E M A P
Y o u r W e b s i t e ’ s
S t r u c t u r e
11. W I R E F R A M E
S k e t c h o u t p a g e s t o
d e t e r m i n e w h e r e c o n t e n t
w i l l b e p l a c e d .
13. PROS
•Cost Effective
•Do it at your own pace
•Many platforms that make is
easy for you
DO IT YOURSELF
CONS
•Building a good-quality DIY site
takes much more time
•You have to do a lot of research
•You risk hurting your brand if
your site doesn’t look
professional or isn’t easy to use
•A DIY site won’t work if you have
many products or complex
requirements
14. PROS
•Looks great, customized to your
needs and is easy to use
•Optimized for Search Engines
•Less time and effort
•Accessibility
HIRE A PROFESSIONAL
CONS
•Cost
•Developers vary in skills
•You risk hurting your brand if
your site doesn’t look
professional or isn’t easy to use
•A professionally designed site
may look nice, but that doesn’t
necessarily mean it’s easy for
visitors to navigate, optimized or
aligned with your brand.
16. Make it Mobile-Friendly
Make sure the website is designed with
mobile devices in mind. Mobile first design
helps improve SEO, helps reduce
unnecessary clutter and ensures your
content can be consumed by the 50% + of
visitors using their phones to surf.
Create Consistency
It’s best to design a website
that is consistent with your
brand and marketing
materials so to not confuse
your visitors.
Keep it Simple
Remember visitors are
expecting to find what they are
looking for, easily and quickly.
Design an intuitive navigation.
Use Professional
Photography
Use clear, high quality
images that tell a story.
Less is More
Written messages encourage
viewers to interact with your
page or account. When writing,
consider the following:
• Be catchy
• Don’t push sales
• Target your audience
Choose a Professional Font
Do not use Comic Sans, or
Papyrus or fonts that are
difficult to read.
18. STATIC
•Loads Quickly
•All updates need to be done by
developers
•Cost Effective
STATIC OR CMS?
CMS
•Uses a platform to provide you
with a backend to edit and upload
content
•More costly to develop and setup
•Generally much heavier code
which takes longer to load
19. What CMS do I use?
Wordpress Joomla Drupal Statamic
Kirby Craft CMS Wix Squarespace
20. e-Commerce
Shopify BigCommerce WooCommerce Magento
• Add a checkout button to your existing website
• Accept credit, Visa debit, PayPal
• Flat rate fees - 2.9% + $0.30 per domestic transaction (monthly plan available)
• Some online shoppers do not trust this method of payment
21. Responsive
W E B S I T E S T H A T W O R K O N M U L T I P L E S C R E E N S I Z E S
22. Accessibility
Who must comply
• a private or non-profit organization with 50+ employees; or
• a public sector organization
Compliance deadline
• Beginning January 1, 2014: new public websites, significantly refreshed
websites and any web content posted after January 1, 2012 must
meet Web Content Accessibility Guidelines (WCAG) 2.0 Level A
• Beginning January 1, 2021: all public websites and web content posted
after January 1, 2012 must meet WCAG 2.0 Level AA other than criteria
23. Accessibility
• Plain language: Content should be written with short, simple sentences that are easy to understand. Avoid jargon and
legalese, and use active verbs.
• Layouts: Use responsive design to ensure pages automatically resize for tablets and mobile devices.
• Images: Add concise “alternative text” (aka, alt tags or alt text) descriptions that can be read by screen readers and other
assistive technology used by visually impaired website visitors.
• Headings: Every page should have a primary (H1) heading, telling users what the page is about and allowing them to
navigate each page quickly.
• Contrast and color: Create links that stand out from surrounding text; test text and background color combinations for
users with color blindness.
• Multimedia: Provide captions or transcripts for audio/visual content for users with hearing impairments; make sure video
and audio files do not auto-play.
• Navigation: Sites should have a skip navigation feature
24. Testing
T E S T A C R O S S B R O W S E R S A N D P L A T F O R M S
25. Launch
• Test and soft-launch
• Submit your website to search engines
(primarily Google and Bing)
• Create links with your existing web properties
(Facebook Page, LinkedIn, etc.. )
• Create/claim your Google MyBusiness listing
26. Maintenance
Develop a plan to:
• maintain the website,
• Who will fix it when/if it breaks
• Who will update the content
• What prompted you to develop a website in the
first place? Think about the next event—when you will
want to improve your existing website.
27. What is Search Engine
Optimization (SEO)?
SEO is a marketing discipline focused on growing visibility in organic
(non-paid) search engine results. SEO encompasses both the
technical and creative elements required to improve rankings, drive
traffic, and increase awareness in search engines.
28. HOW TO BE SEARCH ENGINE FRIENDLY
Search engines typically assume that the more popular a site, page, or document, the
more valuable the information it contains must be.
Popularity and relevance aren’t determined manually. Instead, the engines employ
algorithms to sort relevance, and then to rank it in order of quality (popularity).
These algorithms often comprise hundreds of variables, referred to as “ranking
factors.”
29. Indexable
Content
Keyword
Usage
Title Tags URL
Structure
Provide Alt tags for images
Transcripts for video & audio content
Clear Navigation & Crawlable links
Search engines measure how
keywords are used
Use keywords in titles, text, and
metadata.
Places important keywords and
branding in the front
URL’s benefit from proper, descriptive
use of keywords
RANKING FACTORS
30. Quality
Content
Usability &
User Experience
Mobile
Responsive
Structured
Data
Crafting fulfilling, thorough content that
addresses searchers' needs improves
your chance to earn top rankings.
They provide an indirect benefits,
which engines can then interpret as a
signal of higher quality. Measured by
sharing, bookmarking, return visits,
and inbound links
Responsive websites are awarded
higher rankings
Schema.org provides some examples
of data that can benefit from structured
markup, including people, products,
reviews, businesses, recipes, and
events.
RANKING FACTORS
31. Analytics
• Analytics help market businesses on or offline
• See who is interested in your business
• Save time and money by marketing efficiently
• Measure your ROI
• Access via Google My Business
• www.google.com/business
32. WHAT DOES ANALYTICS DO?
CONVERSIONS
• Downloads
• Page Views
WEBSITE TRAFFIC
• Where are visitors coming
from
• How are they navigating
through your site
E-COMMERCE
• Volume of Transactions
• Success of Transactions (%
Complete and % Dropped out
of Sales Funnel)
34. C R E A T E
O B J E C T I V E S
& G O A L S
S T E P 1
35. S.M.A.R.T. Goals
Example:
“For Instagram we will share photos that
communicate our company culture. We will
do this by posting three photos a week. The
target for each is at least 30 likes and five
comments.”
36. S T E P 2
C O N D U C T A
S O C I A L M E D I A
A U D I T
37. Which platform is right
for your business?
CANADIAN SOCIAL MEDIA STATS (Updated 2018)https://www.sherpamarketing.ca/canadian-social-media-stats-updated-2018-471
2018 REPORT: CANADIAN SOCIAL MEDIA USE STATISTICS
https://canadiansinternet.com/2018-report-canadian-social-media-use-statistics/
SOCIAL NETWORKING IN CANADA - STATISTICS & FACTS
https://www.statista.com/topics/2729/social-networking-in-canada
40. C R E A T E O R
I M P R O V E Y O U R
S O C I A L M E D I A
A C C O U N T S
S T E P 3
41. O P T I M I Z E
Y O U R S O C I A L
M E D I A• Cross-promote social
media accounts
• Fill out Social Media
profiles completely
• Optimize images for
each platform
42. S T E P 4
G A T H E R
S O C I A L M E D I A
M A R K E T I N G
I N S P I R A T I O N
43. # b e i n s p i r e
d
For inspiration, look to what others in
your industry are sharing
and use social media listening to
see how you can
distinguish yourself from competitors.
44. B r a n d
T o n e
Create brand consistency by
using preset filters and
defining a language tone that
represents your business.
45. A u t h e n t i c i t y
Avoid overly staged
images and highly curated
content.
46. 2 0 1 9
T r e n d s
“With organic social media for brands slowly trending towards
zero across all social media platforms, businesses in 2019
will have to focus on two things to be able to continue to be
seen in the newsfeed of their fans and target audience:
1. Engage and build relationships with influencers and invest
in a comprehensive and long-term influencer relations
program, and
2. Invest exponentially more in newer content mediums such
as Stories and live streaming, as well as more traditional
visual content mediums such as photo and video.”
Neal Schaffer
47. C R E A T E C O N T E N T
M A R K E T I N G P L A N
& S O C I A L M E D I A
C A L E N D A R
S T E P 5
48. YOUR CONTENT MARKETING PLAN SHOULD
ANSWER THE FOLLOWING QUESTIONS:
• What types of content do you intend to post and promote on social
media?
• Who is your target audience for each type of content?
• How often will you post content?
• How will you promote the content?
• Who will create the content?
CONTENT MARKETING PLAN
50. S T E P 6
T E S T ,
E V A L U A T E &
A D J U S T Y O U R
M A R K E T I N G
P L A N
51. T r a c k Y o u r
D a t a
Social media analytics can also provide a ton of valuable
information about who your followers are, where they live,
which languages they speak, and how they interact with
your brand on social.
These insights allow you to refine your strategy and better
target your social ads.
54. S o u r c e s
https://moz.com/beginners-guide-to-seo
https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/
https://www.move-it-marketing.co.uk/how-businesses-need-to-optimise-for-mobile/
-Agency will normally design something custom for you and supply you with a pdf
- DIY you may use a template and customize it to your needs
What metrics will you use to measure your success?
Beyond vanity metrics, such as likes and retweets
For example, leads generated, web referrals, conversion rates
Who is currently connecting with you social media?
Which social media sites does your target market use?
How does your social media presence compare to your competition?
Guide actions to steer you back on track if your efforts lag.
Take time to determine purpose of every profile. (No Purpose? -> Delete it)
Optimize profiles for SEO to generate more traffic to online properties.
Social Media Listening:
Social monitoring focuses more on metrics (engagement), whereas social listening looks at the overall mood behind the post.
How do people feel about you, your competitors, your industry?
‘Popular’ != ‘Best’
Instagram presets are essentially pre-made filters you download from the internet and can apply to your photos using an editing program such as Adobe Lightroom.
According to one survey, 84 percent of millennials stated that they don’t like advertising at all. The world is becoming more tech savvy and media literate.
Personalize content with your own research, screenshots, industry experience, and so forth to position yourself as an authority in your niche.
80% of what we consume online will be video content, by 2019
2019 is the rise of live content
The interactivity of live video makes it a powerful tool for marketers to engage with their audience and strengthen the relationship between a brand and its followers.
only authentic content leaves room for genuine mistakes
Matrix e.g.
50% back to blog/website
25% from other sources
20% support enterprise goals (selling, lead generation, etc.)
5% HR & Culture
80% inform, educate, entertain
20% promote brand