Terminology work in the digital era. New challenges of the democratization of knowledge. Sandra Cuadrado, Maria Cortés

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TERMCAT

Presentations & Public Speaking

This document provides an overview of digital advertising presented by Christy Belden, Vice President of Media and Marketing at LeapFrog Interactive. It includes sections on the basics of digital advertising, statistics, key terminology, types of digital ads, how digital advertising works, pricing and strategy, and trends. The document aims to educate on diversifying digital advertising approaches.

This document defines and explains key terms related to paid online advertising. It provides definitions for over 20 common terms used in online marketing, including pay per click (PPC) advertising, banner ads, click through rate (CTR), geo-targeting, remarketing, and more. The definitions are concise explanations of each term to help demystify online marketing jargon. The document is part of an ongoing marketing essentials series by Snap to provide small businesses with basic digital marketing skills and knowledge.

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This document provides an overview of digital advertising terms and concepts. It begins with an introduction to the presenter and what will be covered in the session. The document then discusses the key concepts of paid, owned, and earned media and provides examples. It explores digital touchpoints like desktop, mobile, and tablets. Different types of websites and their statistics like unique users and page views are explained. The document outlines various digital advertising metrics around impressions, clicks, and conversion. It covers the different types of online advertisements such as display ads, video ads, and social media ads. Targeting options for ads like contextual, demographic, and behavioral targeting are explained. The document concludes with recommendations for making paid, owned, and earned media work together

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This document provides an overview of digital marketing concepts including types of websites, metrics, advertising properties, and targeting. It discusses common website statistics like unique users and page views. It also outlines various social media metrics and how they are measured. The document reviews different online advertising buying models including CPM, CPC, CPL, and CPA. It concludes by describing methods for targeting audiences like contextually, demographically, and behaviorally.

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El documento describe la elaboración de un diccionario general de los deportes por parte de TERMCAT, el Centro de Terminología de Cataluña. El diccionario contendrá aproximadamente 13,000 denominaciones de unos 11,000 conceptos deportivos en catalán, español, francés e inglés, con definiciones y fotografías. El diccionario tendrá una estructura jerárquica con árboles de campos que muestren las relaciones conceptuales entre los diferentes deportes.

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1.) Introduction Our Movement is not new; it is the same as it was for Freedom, Justice, and Equality since we were labeled as slaves. However, this movement at its core must entail economics. 2.) Historical Context This is the same movement because none of the previous movements, such as boycotts, were ever completed. For some, maybe, but for the most part, it’s just a place to keep your stable until you’re ready to assimilate them into your system. The rest of the crabs are left in the world’s worst parts, begging for scraps. 3.) Economic Empowerment Our Movement aims to show that it is indeed possible for the less fortunate to establish their economic system. Everyone else – Caucasian, Asian, Mexican, Israeli, Jews, etc. – has their systems, and they all set up and usurp money from the less fortunate. So, the less fortunate buy from every one of them, yet none of them buy from the less fortunate. Moreover, the less fortunate really don’t have anything to sell. 4.) Collaboration with Organizations Our Movement will demonstrate how organizations such as the National Association for the Advancement of Colored People, National Urban League, Black Lives Matter, and others can assist in creating a much more indestructible Black Wall Street. 5.) Vision for the Future Our Movement will not settle for less than those who came before us and stopped before the rights were equal. The economy, jobs, healthcare, education, housing, incarceration – everything is unfair, and what isn’t is rigged for the less fortunate to fail, as evidenced in society. 6.) Call to Action Our movement has started and implemented everything needed for the advancement of the economic system. There are positions for only those who understand the importance of this movement, as failure to address it will continue the degradation of the people deemed less fortunate. No, this isn’t Noah’s Ark, nor am I a Prophet. I’m just a man who wrote a couple of books, created a magnificent website: http://www.thearkproject.llc, and who truly hopes to try and initiate a truly sustainable economic system for deprived people. We may not all have the same beliefs, but if our methods are tried, tested, and proven, we can come together and help others. My website: http://www.thearkproject.llc is very informative and considerably controversial. Please check it out, and if you are afraid, leave immediately; it’s no place for cowards. The last Prophet said: “Whoever among you sees an evil action, then let him change it with his hand [by taking action]; if he cannot, then with his tongue [by speaking out]; and if he cannot, then, with his heart – and that is the weakest of faith.” [Sahih Muslim] If we all, or even some of us, did this, there would be significant change. We are able to witness it on small and grand scales, for example, from climate control to business partnerships. I encourage, invite, and challenge you all to support me by visiting my website.

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So many challenges, so little time. While we’re busy developing software and keeping it operational, we also need to sharpen the saw, but how? Gamification can be a way to look at how you’re doing and find out where to improve. It’s a great way to have everyone involved and get the best out of people. In this presentation, Ben Linders will show how playing games with the DevOps coaching cards can help to explore your current development and deployment (DevOps) practices and decide as a team what to improve or experiment with. The games that we play are based on an engagement model. Instead of imposing change, the games enable people to pull in ideas for change and apply those in a way that best suits their collective needs. By playing games, you can learn from each other. Teams can use games, exercises, and coaching cards to discuss values, principles, and practices, and share their experiences and learnings. Different game formats can be used to share experiences on DevOps principles and practices and explore how they can be applied effectively. This presentation provides an overview of playing formats and will inspire you to come up with your own formats.

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