This document provides an overview of digital marketing concepts including types of websites, metrics, advertising properties, and targeting. It discusses common website statistics like unique users and page views. It also outlines various social media metrics and how they are measured. The document reviews different online advertising buying models including CPM, CPC, CPL, and CPA. It concludes by describing methods for targeting audiences like contextually, demographically, and behaviorally.
Learn the end to end ecosystem of web advertising. How to use Google Adsense, Adwords and much more. Learn making blogs and writing interesting content to make money over the web. Learn how to use social networking platforms to promote your website or blog.
Learn the end to end ecosystem of web advertising. How to use Google Adsense, Adwords and much more. Learn making blogs and writing interesting content to make money over the web. Learn how to use social networking platforms to promote your website or blog.
The Brand Marketer's Guide to In-Image AdvertisingTony Winders
Traditional display advertising has remained static for several years, while its performance has steadily declined. With relatively few alternatives to combat low engagement rates and "banner blindness," in-image advertising gives brands a scalable way to present targeted advertising as consumers view contextually relevant photos in-line with editorial content.
A comprehensive overview of the burgeoning in-image advertising category, the Brand Marketer's Guide to In-Image Advertising demonstrates how photos have become an important part of display advertising plans for the world's leading digital brands.
Dropp were pleased to be invited to talk to a group of new business start-ups about online advertising.
For all you that were kind enough to give your attention, the presentation is available here to download as a Power Point file.
The Brand Marketer's Guide to In-Image AdvertisingTony Winders
Traditional display advertising has remained static for several years, while its performance has steadily declined. With relatively few alternatives to combat low engagement rates and "banner blindness," in-image advertising gives brands a scalable way to present targeted advertising as consumers view contextually relevant photos in-line with editorial content.
A comprehensive overview of the burgeoning in-image advertising category, the Brand Marketer's Guide to In-Image Advertising demonstrates how photos have become an important part of display advertising plans for the world's leading digital brands.
Dropp were pleased to be invited to talk to a group of new business start-ups about online advertising.
For all you that were kind enough to give your attention, the presentation is available here to download as a Power Point file.
Complete Small Business Digital Marketing Under One PlatformOcoos.com
Ocoos.com is an extremely simple but powerful platform for small businesses to be world class online and on the cloud, the perfect tool to innovate your business.
Check it our or learn more www.Ocoos.com
Diversification of Digital, by LeapFrog InteractiveLEAP
This presentation was given by Christy Belden, VP of Media+Marketing at LeapFrog Interactive, on Thursday, May 26, 2011. As the third installment of the Power of Digital marketing series, a partnership between LeapFrog Interactive and Business First of Louisville, this presentation outlines the history of digital banner advertising, best practices, and need-to-know information. This presentation explores the basics of digital advertising, or display/banners ads. Topics include key terminology, ad formats, thought leaders + regulatory organizations, analytics + measurements, and best practices. Prepared by Emily Carroll and Brittany Burdoine-Lewis. Presented by Christy Belden.
This slide show shows my understanding of how film and digital are used and what they are used for. In this slide show you can learn different types of digital terminology and how it is used in editing.
The Trouble with Terminology: rehabilitating and rethinking digital literacyJane Secker
Paper given as part of a symposium at the Society for Research in Higher Education Conference - 9-11th December. The paper suggests that digital literacy is a problematic term - it ignores 40 years of work in information literacy.
Everybody’s talking about Agile Marketing as the “next big thing in marketing.” It even has its own manifesto. But more than a few marketers are confused about what it really means. This presentation will give you a crash course in how to get your marketing team up and running in Agile.
What we do is, we help your plans for Online Marketing and Digital Promotions, by creating excellent Digital Marketing Strategies based on knowledge, foresight, intuitiveness, research, digital trends and an most importantly open mind with future digital visions.
View-Through Technology: Gaining Insight into DataBusinessOnline
View-through data enhancement enables you to answer these questions. Measuring the impact of content hosted on other sites is no longer a matter of impressions or Sphinns. We can directly measure the impact in terms of traffic, online sales, and conversions — and all of this can happen without a direct link. Join us and see how you can accurately attribute your online PR, social media, and off-site marketing efforts to ROI. And, gain insight into bookmarks and traffic generated through branded searches.
Creating a social media strategy for a tourism business | Block 1: Basics of ...Francisco Hernandez-Marcos
Creating a social media strategy for a tourism business
Block 1: Basics of online marketing
International Master in Hospitality and Tourism Management
ESCP Europe - Cornell University School of Hotel Administration
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
Online Marketing. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
Discussion on affiliate marketing affiliate perspectiveVeeraj Vashishtha
This is a PPT that was created to help new interns and new colleagues in the team to get training on digital marketing practices apart from Google and Facebook. Relates to Affiliate marketing, SSP, DSP, RTB, Programmatic buying and alliances.
Similar to Digital advertising – terms & terminology for FMCG (20)
4. Paid-Owned-Earned Media
Paid Owned Earned
media media media
All forms of advertising – TV Corporate / official
PR coverage
ads, print ads, OOH, online ads website, specific microsite
Social media pages – Social media –
Sponsorships
facebook, twitter, youtube, etc. likes, shares, comments
Logo, Tagline, Communication
assets – TVC’s, photos, print
ads, etc
9. Website / Mobile Metrics
Term What does it stand for
A unique user is an individual visitor to a
Unique user
Web site
Occurs when a users browser requests a
web page. A single page view may create
Page View
multiple hits to the server if the page
contains multiple elements such as banners.
• Unique users will always be less than or equal to the page views
13. Sources of such data
Website owner
- Unique users
- Page views
Web - Time spent
Analytics tool - Which sections are
more popular
- Sources of traffic
3rd party audience
measurement tools
- Unique users
- Page views
Panel data - Time spent
- Demographic data
23. Media Definitions
Term Definition
An ad impression is reported whenever an individual ad is
Ad impressions displayed on your website. Different ad formats will display
varying numbers of ads
Click A click is counted when a user clicks on an ad
clickthrough rate (CTR) is the number of ad clicks divided by
the number of individual ad impressions.
Ad CTR = Clicks / Ad impressions
CTR
For example, if your ad received 5 clicks out of 1000 ad
impressions, your ad CTR would be .5%.
36. Social Metrics
• Impressions – Number of times impressions of your ads were seen.
• Reach – Number of unique people who saw your ad.
• Interactions – Any sort of interaction with your ad unit.
• Interaction Rate – Interactions/Impressions
• Link Clicks – Number of link clicks
• Link Click Rate – Link clicks/Impressions
• Video Plays – Number of video starts.
• Video Play Rate – Video Plays/Impressions.
• Actions - If you’re promoting a Page, Actions measures the number of times
people - liked your Page, liked posts on your Page, commented on your Page
posts, @mentioned your Page in a status update, checked into your
Place, tagged your Page in a photo, shared your Page posts, claimed your
offer, answered your question, followed your question, clicked on the Page post
link, viewed the Page post photo, viewed the Page post video.
38. What goes into the digital plan
Target Group
Touch points
Communication
Reach,
targeting
Budget
Call to action
39. Planning for Web
Where? How?
Mass portals, Buy impressions
Reach on CPM
ad networks
Specialty portals/ Buy impressions
Niche interest on CPM, sponsorships
sections
Be there when Presence on SEO, SEM
user is looking for you Search engines
Mass portals, CPC, CPL
Leads / Acquisitions Ad networks, SEM
40. Buying terminology
• CPM : Cost per 1000 impressions
• CPC : Cost per click
• CPL : Cost per Lead
• CPA : Cost per action / acquisition
41. Basic formulae
When buying impressions,
Cost = (impressions / 1000) x CPM
When calculating performance of impressions
CTR = (clicks / impressions) x 100
42. Buying Models
Allows planner to
Measured in terms of
CPM select best performing
Clicks, CTR
sites and placements
Cannot select section
Measured in terms of
or placement.
CPC actual deliveries and
Auto-runs based on
cost efficiency
inventory availability
Measured in terms of
Suited for transaction /
CPL / CPA sign-ups achieved,
sign-up based campaigns
cost efficiency
However usually still
Long-term branding
Sponsorships measured in terms of
initiatives
Clicks, CTR
45. Targeting – the objective of media planning
Youth, 18- New Nokia
color
24 accessories
Male, 25+ Renault Escala
Surf Excel
Female, 25+ matic “no soak”
46. Types of targeting on display advertising
Contextual Demographic Behavioral
Advertising Advertising to Advertising
based on reach a based on user
content being particular behavior online
consumed e.g. demographic e.g car buyer
samsung note TG e.g. female
II ad on a 25+
technology site
49. Demographic targeting
• Where all do you remember having given your
demographic details – age, gender, city, etc.
willingly?
Email Messenger Social networks
51. Behavioral targeting
• Works best for highly involved product or TG
categories such as parenting, travel, automobiles
• Behavioral targeting video:
http://www.youtube.com/watch?v=WPfDN97lEQY
52. Targeting on the mobile
Handset
Operating system
Cell site
More…