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COMPETITOR’S ANALYSIS

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COMPETITOR’S ANALYSIS FRAMEWORK

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Competitor’s Objectives: A company can anticipate the
moves of its competitors in a better way if it is
aware of competitor’s objectives. These objectives are
mainly short-term and long-term.
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. Competitor’s Assumptions: The competitor’s
strategies are based upon the assumptions that their
manager has about the industry and the organisation.
For example, if a new product launched by a firm fails to
do well in the market, it is assumed that there is no
demand for such product. 

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Competitor’s Current Strategy: ‘What the competitor
says’ and ‘what it does’ are the two main sources of
competitor’s strategy. 

Following points highlight ‘what the competitor says’
about the strategy:
. i)  Managerial statements, 

. ii)  Annual shareholder reports, 

. iii)  Press releases, and 

. iv)  Interviews with analysts. 

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Competitor’s Current Strategy:
. Hiring activity, 

. R&D projects, 

. Capital investments, 

. Promotional campaigns, 

. Strategic partnerships, 

. Mergers and acquisitions. 

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Competitor’s Resources and Capabilities: The
resources and capabilities of a competitor define its
ability to respond against the competitive market
environment.
Eg : SWOT

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SOURCES OF INFORMATION FOR
COMPETITOR’S ANALYSIS

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PORTER’S 5 FORCES MODEL FOR
COMPETITIVE ENVIRONMENT

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STEPS IN COMPETITOR’S ANALYSIS

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Competitor analysis

  • 3. Competitor’s Objectives: A company can anticipate the moves of its competitors in a better way if it is aware of competitor’s objectives. These objectives are mainly short-term and long-term. www.aravindts.com
  • 4. . Competitor’s Assumptions: The competitor’s strategies are based upon the assumptions that their manager has about the industry and the organisation. For example, if a new product launched by a firm fails to do well in the market, it is assumed that there is no demand for such product. 
 www.aravindts.com
  • 5. Competitor’s Current Strategy: ‘What the competitor says’ and ‘what it does’ are the two main sources of competitor’s strategy. 
 Following points highlight ‘what the competitor says’ about the strategy: . i)  Managerial statements, 
 . ii)  Annual shareholder reports, 
 . iii)  Press releases, and 
 . iv)  Interviews with analysts. 
 www.aravindts.com
  • 6. Competitor’s Current Strategy: . Hiring activity, 
 . R&D projects, 
 . Capital investments, 
 . Promotional campaigns, 
 . Strategic partnerships, 
 . Mergers and acquisitions. 
 www.aravindts.com
  • 7. Competitor’s Resources and Capabilities: The resources and capabilities of a competitor define its ability to respond against the competitive market environment. Eg : SWOT
 www.aravindts.com
  • 8. SOURCES OF INFORMATION FOR COMPETITOR’S ANALYSIS
 www.aravindts.com
  • 9. PORTER’S 5 FORCES MODEL FOR COMPETITIVE ENVIRONMENT
 www.aravindts.com
  • 10. STEPS IN COMPETITOR’S ANALYSIS
 www.aravindts.com