Customer relationship management and relationship marketingPROF.JITENDRA PATEL
This Module talk about basic of Customer relationship management and relationship marketing. Major Component, advantages, properties and example of CRM.
Customer relationship management and relationship marketingPROF.JITENDRA PATEL
This Module talk about basic of Customer relationship management and relationship marketing. Major Component, advantages, properties and example of CRM.
Integrated service marketing communication with exampleRadhika Venkat
This presentation covers the integrated service marketing communication tools and as well as the role of communication tools for service industry.
It also covers the example relating the successful mix of communication for HOTEL MARISOL.
CRM and Marketing Strategy
CRM Marketing initiatives
Sales Force Automation
Campaign Management, Call Centers
Practice of CRM: CRM in Consumer Markets
CRM in Services Sector, CRM in Mass Markets
CRM in Manufacturing Sector
Customer Relationship Management Unit-4 IMBA Osmania University
Click on the link below to watch full video on youtube :-
https://youtu.be/gbsJ9D9BL8A
Customer Relationship Management Model defines framework to manage customer relationship through stages from acquisition till retention.
CRM Model lays down strategy to develop customer relationship by focusing on :-
Customer Satisfaction
Building Customer Loyalty
Enhancing Customer experience through customized product/ service
Providing competitive advantage
Establishing strong multi-channel communication network
CRM MODELS- IDIC Model, QCI Model, Value Chain Model, 5 Forces Model.
Thank You For Watching
Subscribe To DevTech Finance
This chapter covers the basic introduction to Customer Relationship Management. It provides a conceptual foundation to CRM practices and implementation of the CRM
Integrated service marketing communication with exampleRadhika Venkat
This presentation covers the integrated service marketing communication tools and as well as the role of communication tools for service industry.
It also covers the example relating the successful mix of communication for HOTEL MARISOL.
CRM and Marketing Strategy
CRM Marketing initiatives
Sales Force Automation
Campaign Management, Call Centers
Practice of CRM: CRM in Consumer Markets
CRM in Services Sector, CRM in Mass Markets
CRM in Manufacturing Sector
Customer Relationship Management Unit-4 IMBA Osmania University
Click on the link below to watch full video on youtube :-
https://youtu.be/gbsJ9D9BL8A
Customer Relationship Management Model defines framework to manage customer relationship through stages from acquisition till retention.
CRM Model lays down strategy to develop customer relationship by focusing on :-
Customer Satisfaction
Building Customer Loyalty
Enhancing Customer experience through customized product/ service
Providing competitive advantage
Establishing strong multi-channel communication network
CRM MODELS- IDIC Model, QCI Model, Value Chain Model, 5 Forces Model.
Thank You For Watching
Subscribe To DevTech Finance
This chapter covers the basic introduction to Customer Relationship Management. It provides a conceptual foundation to CRM practices and implementation of the CRM
This is Part one Of Principles of Marketing Management:
Fundamentals of Marketing
Marketing Mix
Customer Value
Product Life Cycle
Segmentation
Targeting
Positioning
Branding
Personal Selling & Salesmanship
DAGMAR
Overview of Consumer Behavior
The Marketing Concept
The Marketing Mix and Relationships
Digital Technologies
Societal Marketing Concept
A Simplified Model of Consumer Decision Making
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Customer Relationship Management unit 2 understanding customers
1. Prepared and presented by,
N. Ganesha Pandian,
Assistant professor,
Madurai School of management.
IIyearIIISemester
Academicyear2017-2018
2. Customer information database
Customer profile analysis
Customer perception, expectation and analysis
Customer behavior in relationship perspectives;
individual and group customer’s
Customer life time value
Selection of profitable customer segments
3. Data base marketing is the process of
building, maintaining and using customer
databases and other databases (products,
suppliers, sellers ) to contact, transact and
build customer relationships
Customer information databases includes
personal information, contact address, phone
number and demographic details and etc.,
4. Contact names
Demographic and psychographic information
Address
Buying history
Source of sale
Job title and job definitions
Name of company
Methods to contact them
Source of lead
Special needs of customers
5. Define the information requirements
Define the database functions
Identify the information sources
Select the database technology and hardware
platform
Populate the database
Maintain the database
7. Helps in segmentation
To improve product development
Helps in finding most profitable customers
Understanding the customers
Customer communication
Customer service
Campaign management
8. Improved customer relationships
Contributes to market success
Data management
Market intelligence
Sales management
Management information
Product planning
9. A customer profile is a series of descriptive
phrases that paint a picture of a selected
target consumer.
A profile is built from demographic,
expenditure, lifestyle and media preference
data and is used to immediately understand
the characteristics of s given customer
11. Surveys
Point of purchase
Profile by parameter
Demographics
Enterprises and business management
12. ‘the right product for the right market’
principle
Systematic aspects of customers
Creating long term value of customers
Value= Perceived benefits/price
Market segmentation
13. According to Philip kotler, “Market
segmentation is sub-dividing a market into
distinct homogenous sub-groups of
customers, where any group can conceivably
be selected as a target market to be met
with distinct marketing mix”
15. Identifying the best customer
Planning out retention plans for new customers
Inducing buying from existing customers
Improving customer services
Effective campaign planning
Increasing market share
Increase overall profitability
16. Value may be best defined from the
customer’s perspective as a trade-off
between the benefits received Vs price paid
Value = perceived benefits / price
19. 1. Identifying Appropriate customer value segments
2. Designing value delivery systems
3. Planning customer value delivery strategy
i. identify the value
ii. Choose the value
iii. Value creation/delivery
iv. Value communication
v. assessing the value
4. Value enhancement
20. Customer satisfaction is the degree of satisfaction
provided by the goods or services of a company as
measured by the number of repeat customers
Customer satisfaction occurs when the
performance meets customer expectations
Value is the satisfaction of customer requirements
at the lowest total cost of acquisition, ownership
and use
21. A marketing concept that encompasses a
customer's impression, awareness and/or
consciousness about a company or its
offerings. Customer perception is typically
affected by advertising, reviews, public
relations, social media, personal experiences
and other channels.
24. Understanding and Managing Customer
Perception
Identifying customer needs
Identifying customer influencing variables
Customer Segmentation
Identifying behavioural intentions
Creating awareness
Direct contact with the customers
25. Business performance improvement activities
Sales force effectiveness programmes
Strategic re-positioning
Exploring current and new market needs and
opportunities
Strategic change programmes
Developing customer-centric capability models
26. Customer expectations touch on everything a
company's clients -- or the market, in general --
anticipate in terms of product, service, price
and distribution outlet. Marketing strategists
view such expectations through the lens of client
desires, needs and wants at a given point in
time. Given the significance of client
expectations in marketing analysis, running a
business without
29. Consumer behaviour is the study of
individuals, groups, or organizations and the
processes they use to select, secure, and
dispose of products, services, experiences, or
ideas to satisfy needs and the impacts that
these processes have on the consumer and
society.
30. The 6 stages are
Problem Recognition
Information search
Evaluation of Alternatives
Purchase decision
Purchase
Post-Purchase Evaluation
33. In every buying decision, a consumer asks the
same question: is what I am going to receive
worth what I have to give up in order to get it?
The gain the consumer receives for the benefit is
weighed against the cost the consumer must pay
to acquire the benefit. The value the individual
consumer places on a product or service
becomes the customer value for that offering.
Benefits – cost = Customer Value
34. In marketing, customer lifetime value (CLV) (or
often CLTV), lifetime customer value (LCV), or
user lifetime value (LTV) is a prediction of the
net profit attributed to the entire future
relationship with a customer. The prediction
model can have varying levels of sophistication
and accuracy, ranging from a crude heuristic to
the use of complex predictive analytics
techniques.
35. Example:
Marketing – how much should I spend to acquire
a customer
Product – who are my best customers? How can I
offer products and services tailored for them?
Customer support – how much should I spend to
service and retain a customer?
Sales – what types of customers should sales reps
spend the most time on?
37. determination of the optimal level of investments in
marketing and sales activities
encourages marketers to focus on the long-term value of
customers instead of investing resources in acquiring
"cheap" customers with low total revenue value
Implementation of sensitivity analysis in order to
determinate getting impact by spending extra money on
each customer.
optimal allocation of limited resources for ongoing
marketing activities in order to achieve a maximum return
38. Customer Segmentation is the subdivision of
a market into discrete customer groups that
share similar characteristics. Customer
Segmentation can be a powerful means to
identify unmet customer needs.