Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.
The Go-To-Market framework is a related set of activities and processes that connect the company’s product strategy to the customer experience. The Go-To-Market framework is cross-functional, spanning product management, product marketing, and sales. It is a strategy and requires operational efficiency.
Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.
The Go-To-Market framework is a related set of activities and processes that connect the company’s product strategy to the customer experience. The Go-To-Market framework is cross-functional, spanning product management, product marketing, and sales. It is a strategy and requires operational efficiency.
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
Customer Life Cycle Model PowerPoint Presentation SlidesSlideTeam
If you are wondering how to manage customer prospects, try our customer life cycle model PowerPoint presentation slides. A customer life cycle management system is necessary for any organization that aims to succeed. The customer life cycle framework PPT templates will enlighten you on various stages of the cycle such as customer segmentation, targeting audience, lead generation, customer loyalty framework, lead framework, marketing campaigns and promotions. It helps you to determine the impact of your customer relationship management program. You can also utilize this customer relationship presentation to get acquainted with similar topics, including consumer acquisition, consumer retention, purchase funnel, consumer journey map and customer sales. A good customer service management strategy means customer satisfaction and tons of revenue for your company. If you wish to easily establish contact and maintain long-term relationship with your clients, then download our content-ready customer life cycle model PowerPoint presentation slides. Assess how the deal goes in your favour with our Customer Life Cycle Model PowerPoint Presentation Slides. Be able to identify a good bargain.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
Sales & Marketing Development Plan - a template for the CROFan Foundry
This playbook helps you build, measure, learn and adjust your sales and marketing leadership plan. It addresses many topics under Sales and Distribution, Customer Development, Strategic Marketing Frameworks and Integrated marketing Plans, including sample metrics for measuring progress.
The Customer Success Maturity Model | ClientSuccessClientSuccess
Join customer success leader, Dave Blake, CEO/Founder of ClientSuccess as he discusses a customer success maturity model that will help you build, scale, and optimize a high-impact team and culture of customer success. The webinar will help you determine your current customer success maturity and guide you through the next steps and best practices to strengthen your approach to customer success.
We held this webinar on Thursday, June 22, 2017 at 11:00 a.m. MST. The webinar is called “The Customer Success Maturity Model”. You can request the recorded version by entering the following link into your browser:
https://www.clientsuccess.com/recorded-customer-success-maturity-model/?utm_medium=Organic&utm_source=Slideshare&utm_campaign=Slideshare&utm_content=Customer-Success-Maturity-Model-Webinar-Slideshare
At this webinar, Stephan Sorger, Vice-President of On Demand Advisors and Author of the book, "Marketing Analytics: Strategic Models and Metrics" discussed:
• Trends driving Marketing Analytics adoption
• Important advantages and facets of Marketing Analytics
• Marketing Analytics models vs metrics
• Essential tips on how best to allocate your marketing budget and provide a high ROI
• Promotional metrics for traditional and Social Media
The Customer Success Playbooks You Need to Drive AdoptionAmity
Driving adoption is critical for ensuring that customers get maximum value out of their technology investment. It is also increasingly important for technology providers as they continue to embrace recurring revenue business models.
Customer Success teams equipped with well-defined playbooks are uniquely positioned to deliver on this charter. In this webinar, Neil Jain and Aman Singh of Waterstone Management Group will share key insights and best practices around how to successfully drive adoption through Customer Success playbooks.
What is a Go-to-Market Strategy & How to Create OneCompellingPM
We often hear other PMs and executives say the word Go-to-Market Strategy and everyone nods their heads as if they know exactly what the other person really meant. But the reality is that within any given organization, there are as many ideas of what Go-to-Market Strategy means as there are senior level executives. And when Product Marketing is asked to develop a Go-to-Market Strategy, they are unlikely going to satisfy the expectations of all stakeholders because each one has a different expectation. In this webinar, we'll help you to create a common understanding of a Go-to-Market Strategy and what Product Marketing needs to do to effectively create one.
Key Takeaways from participating in this webinar:
- Develop a common definition for a Go-to-Market Strategy that can be shared with your organization
- Learn the seven elements that go into a complete Go-to-Market Strategy
- Understand the steps to creating your Go-to-Market Strategy
A Crash Course, Understand Metrics vs. analytics. find the right metrics for you. Measure full funnel impact. B2B marketers are being held to new levels of accountability in this data-driven and buyer-empowered era.
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
Customer Life Cycle Model PowerPoint Presentation SlidesSlideTeam
If you are wondering how to manage customer prospects, try our customer life cycle model PowerPoint presentation slides. A customer life cycle management system is necessary for any organization that aims to succeed. The customer life cycle framework PPT templates will enlighten you on various stages of the cycle such as customer segmentation, targeting audience, lead generation, customer loyalty framework, lead framework, marketing campaigns and promotions. It helps you to determine the impact of your customer relationship management program. You can also utilize this customer relationship presentation to get acquainted with similar topics, including consumer acquisition, consumer retention, purchase funnel, consumer journey map and customer sales. A good customer service management strategy means customer satisfaction and tons of revenue for your company. If you wish to easily establish contact and maintain long-term relationship with your clients, then download our content-ready customer life cycle model PowerPoint presentation slides. Assess how the deal goes in your favour with our Customer Life Cycle Model PowerPoint Presentation Slides. Be able to identify a good bargain.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
Sales & Marketing Development Plan - a template for the CROFan Foundry
This playbook helps you build, measure, learn and adjust your sales and marketing leadership plan. It addresses many topics under Sales and Distribution, Customer Development, Strategic Marketing Frameworks and Integrated marketing Plans, including sample metrics for measuring progress.
The Customer Success Maturity Model | ClientSuccessClientSuccess
Join customer success leader, Dave Blake, CEO/Founder of ClientSuccess as he discusses a customer success maturity model that will help you build, scale, and optimize a high-impact team and culture of customer success. The webinar will help you determine your current customer success maturity and guide you through the next steps and best practices to strengthen your approach to customer success.
We held this webinar on Thursday, June 22, 2017 at 11:00 a.m. MST. The webinar is called “The Customer Success Maturity Model”. You can request the recorded version by entering the following link into your browser:
https://www.clientsuccess.com/recorded-customer-success-maturity-model/?utm_medium=Organic&utm_source=Slideshare&utm_campaign=Slideshare&utm_content=Customer-Success-Maturity-Model-Webinar-Slideshare
At this webinar, Stephan Sorger, Vice-President of On Demand Advisors and Author of the book, "Marketing Analytics: Strategic Models and Metrics" discussed:
• Trends driving Marketing Analytics adoption
• Important advantages and facets of Marketing Analytics
• Marketing Analytics models vs metrics
• Essential tips on how best to allocate your marketing budget and provide a high ROI
• Promotional metrics for traditional and Social Media
The Customer Success Playbooks You Need to Drive AdoptionAmity
Driving adoption is critical for ensuring that customers get maximum value out of their technology investment. It is also increasingly important for technology providers as they continue to embrace recurring revenue business models.
Customer Success teams equipped with well-defined playbooks are uniquely positioned to deliver on this charter. In this webinar, Neil Jain and Aman Singh of Waterstone Management Group will share key insights and best practices around how to successfully drive adoption through Customer Success playbooks.
What is a Go-to-Market Strategy & How to Create OneCompellingPM
We often hear other PMs and executives say the word Go-to-Market Strategy and everyone nods their heads as if they know exactly what the other person really meant. But the reality is that within any given organization, there are as many ideas of what Go-to-Market Strategy means as there are senior level executives. And when Product Marketing is asked to develop a Go-to-Market Strategy, they are unlikely going to satisfy the expectations of all stakeholders because each one has a different expectation. In this webinar, we'll help you to create a common understanding of a Go-to-Market Strategy and what Product Marketing needs to do to effectively create one.
Key Takeaways from participating in this webinar:
- Develop a common definition for a Go-to-Market Strategy that can be shared with your organization
- Learn the seven elements that go into a complete Go-to-Market Strategy
- Understand the steps to creating your Go-to-Market Strategy
A Crash Course, Understand Metrics vs. analytics. find the right metrics for you. Measure full funnel impact. B2B marketers are being held to new levels of accountability in this data-driven and buyer-empowered era.
Online Lead Generation - Forward Vision Marketingjerianasmith
According to the 2013 Lead Generation Marketing Effectiveness Study conducted by the Lenskold Group, 63 percent of companies that were outgrowing their competitors that year were using an integrated marketing automation system.
Big Data. Metrics. Measurement. Statistics. ROI. You can hardly have a business conversation today without a call for more data-driven decisions and more metrics. So what is your plan for measuring your content marketing programs? This presentation lays out a sales funnel focused strategy for analyzing and using the metrics that matter most to succeeding at your business objectives.
Follow these eight steps to rise up out of the marketing data weeds and start beautifully communicating the business impact of everything marketing does.
Determining the effectiveness of your marketing efforts is an endeavor that necessitates the use of appropriate measurements, tools, and strategies. Collegewebbuilders leveraging their expertise in this domain can assist you throughout this process. Aid in accomplishing your business goals. By evaluating your marketing endeavors and basing decisions, on data-driven insights, you can remain competitive and foster sustainable growth in today's digital age. Place your trust in Collegewebbuilders to guide you on this journey, towards success within the changing landscape of marketing.
ROI - Taking Measure of Your Marketing EffortsSpryIdeas
It’s the question that strikes fear into the heart of the most seasoned marketing manager: “What was the return on investment (ROI) for this program (e.g., email blast, trade show, social media campaign, etc.)? It’s a legitimate question because company executives and the people to whom they answer are naturally concerned with the “bottom line” and want to make sure that marketing expenditures are netting results. However, it can also be a challenging and complicated query. Determining the exact contribution any given marketing program has on revenue growth or profits is akin to defining happiness—it depends on to whom you are talking and what their priorities are! (http://bit.ly/2ghsK8H)
Revenue Operations Analytics: A Strategic BlueprintKwanzoo Inc
The true value in your KPIs is understanding how they complete the bigger picture of the customer journeys that drive the most impact for your business.
How Do I Track the Results of My Social Media Marketing Campaigns.pdfDigital
Maximize your Social Media Marketing ROI with Digital Retina! Uncover the secrets to effectively tracking and analyzing campaign results for informed decision-making and greater success in the digital realm.
Visit us - https://digitalretina.in/social-media-marketing/
Driving Marketing Efficiency In The Consumer Goods Business With Advanced Ana...Gina Shaw
"Information is the oil of the 21st century, and analytics is the combustion engine" – Gartner
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.
This eBook will help you discover:
1. Challenges marketers face in in the consumer goods business
2. The current state of marketing analytics
3. The overview and importance of advanced analytics
4. Traditional analytics vs advanced analytics
5. Advanced analytics solutions use cases in the areas of
- Measuring marketing effectiveness
- Optimizing marketing and advertising spend
- Sales forecasting
- Product portfolio management
- Marketing mix modelling
6. Driving analytics adoption within your organization with AI
7. Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
8. How you can get started right away?
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
1. Introduction to Marketing Analytics
Institute- University
School of Business
Department - MBA
Master of Business
Administration
MARKETING ANALYTICS (21BAT-757)
DISCOVER . LEARN . EMPOWER
Marketing Analytics
2. Introduction to Marketing Analytics
2
CO
Number
Title Level
CO1 To define management and
marketing research problem.
Underst
and
CO2 To apply appropriate research
methods and methodologies for
marketing problems being faced by
the organization.
Apply
Course Outcome
Introduction to marketing analytics
3. Introduction to Marketing Analytics
Outline
Traditional Marketing Principles
Variety of Marketing Decisions
How to solve marketing problems
Meaning of Marketing Analytics
Characteristics of Marketing Analytics
Advantages of Marketing Analytics
Why Marketing Analytics is Importance
How marketing analytics work
13. Introduction to Marketing Analytics
Why Marketing Analytics is Important?
(i) Understanding the customer and market trends is really important in today’s
time. Marketing analytics easily allows understanding of big picture trends that too
by focusing on every single detail.
(ii) With the aid of providing you with a clear picture of the efforts and the returns,
it allows you to easily depict that which programs worked and also depicts the
reasons why it failed or even succeeded.
(iii) The market study is also an important part of the business. Marketing analytics
allow monitoring of trends over time.
(iv) Marketing analytics allows understanding the return on investment by
providing a clear picture of the working and the reports of each programme.
(v) By easily helping to study the market trends, marketing analytics facilitates to
proficiently forecast future results.
20. Introduction to Marketing Analytics
HubSpot
With HubSpot’s analytics tools you
can tie social media performance
to business and revenue growth.
Whether publishing directly
through HubSpot, or publishing
using other tools or while on the
go, you’ll be able to report on the
success of your social strategy
across every channel. You can also
compare the performance of
multiple social channels to
measure campaign performance.
HubSpot’s social analytics tools
offer expansive graphs and visuals
that break down the numbers by
specific platform features, like
audience, session lengths, and
impressions.
21. Introduction to Marketing Analytics
What’s important to highlight is that HubSpot’s social analytics tools is part of
HubSpot’s Marking Hub, their all-in-one inbound marketing software. This
means that using the platform you’ll have insight into the entire customer
journey, not only social media-specific metrics. You’ll be able to see which
marketing tactics are working best for your business, how are they impacting
your bottom line, and learn about your social media campaigns ROI.
That makes HubSpot an excellent choice for businesses whose marketing teams
want to keep all campaign functions in one place.
22. Introduction to Marketing Analytics
The AdWords Performance Grader – A Complete PPC
Audit in 60 Seconds
PPC is a great way to reach new customers and grow
your business, but to say there are a lot of variables
that can determine your success would be an
understatement. For those new to the world of paid
search, even identifying the right areas to focus on
can be overwhelming, which is why thousands of
small-business owners and advertisers have turned
to the AdWords Performance Grader for help. It's
essentially an agency-level PPC audit in 60 seconds.
What Does It Do?
The AdWords Performance Grader quickly and
securely evaluates the strength of your Google Ads
account (formerly known as AdWords) in 60 seconds
or less. Once the Grader has performed its audit of
your account, you’ll be presented with a detailed
report showing the strengths and weaknesses of
your account according to 10 key metrics, including
mobile optimization, ad text optimization, and
impression share.
23. Introduction to Marketing Analytics
This information allows you to zero in on the elements of your account that
need the most work, offering a strong potential lift in immediate account
performance.
Who Is It For?
Anyone with an active Google Ads account can benefit from the insights
provided by the AdWords Performance Grader, from small businesses to mid-
sized agencies.
How Much Does It Cost?
The AdWords Performance Grader is completely free to use. Grade your
account for free today!
24. Introduction to Marketing Analytics
BuzzSumo
Although not strictly a social
tool, BuzzSumo is an awesome resource
for analyzing the social engagement of
any given piece of content.
If you want to see how many shares your
latest blog post received on Facebook,
Twitter or Pinterest, BuzzSumo can
provide you with that data. You can also
monitor the performance of content
competing for relevant industry
keywords, allowing you to see how your
content marketing campaigns are
stacking up against the competition. Social media remains one of the top distribution
channels for content. By analyzing social shares,
you can see which types of posts receive the most
engagement and use that data to inform your own
content strategy. BuzzSumo can also help you
understand variables in top-performing content
such as length, publish date and headline type.
25. Introduction to Marketing Analytics
Google Analytics
While it’s not solely a social media
analytics tool, Google Analytics is
one of the best ways to track social
media campaigns and even help
you measure social ROI.
You likely already have an account
set up on your website to monitor
and analyze your traffic right now.
But did you know you can access and
create reports specifically for social
media tracking, too?
For instance, you can see how much traffic comes to your website from
each social network, or use UTM parameters to track specific social
media campaigns.
26. Introduction to Marketing Analytics
Challenges faced by today’s
marketing decision makers
Global, hypercompetitive business environment.
More demanding customers served by a greater number
of competitors on a global scale.
Exploding volume of data
“We’re drowning in data. What we lack are true insights.”
Need for faster decision making
Information overload and lack of time, yet decisions have
to be made all the time.
Higher standards of accountability
Marketing expenditures have to be justified in the same
way as other investments.
27. Introduction to Marketing Analytics
Intuitive decision making
Instinct, gut feelings, past experience, established
practices;
In a world characterized by rapid change, information
overload, greater accountability, etc. intuition is
unlikely to generate superior results;
Data-based and model-supported decision making
Marketing Engineering
Need for better marketing
decision making
29. Introduction to Marketing Analytics
APPLICATIONS
29
Marketing analytics is used in industry at higher levels for taking
decisions regarding marketing and business in organizations
The students can use these in their respective department for
formulating objectives aligned with the organizational objectives
It can be used by students to understand and consider the internal
environment factors while taking decisions
