Marketing Management

1. m
Commerce
Aravind.T.S
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2. § Mobile Commerce Services were first delivered in 1997, when the
first two mobile-phone enabled Coca Cola vending machines were
installed in the Helsinki area in Finland.
§ The M-Commerce server developed in late 1997 by Kevin Duffey at
Logica.
§ Since the launch of the iPhone, mobile Commerce has moved away
from SMS systems and into actual applications.
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3. M-Commerce is the ability to conduct
Commerce using a mobile device such as:
1. Mobile Phone
2. Personal Digital Assistant(PDA)
3. Smart Phone
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4. Mobile Commerce from the
Customer‘ s point of view
§ The customer wants to access information, goods
and services any time and in any place on his
mobile device.
§ He can use his mobile device to purchase tickets
for events or public transport, pay for parking,
download content and even order books
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5. § Mobile ticketing
§ Mobile Money Transfer
§ Content purchase and delivery
§ Information services
§ Mobile banking
§ Mobile Browsing
§ Mobile Purchase
§ Mobile marketing and advertising
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6. Mobile Marketing and Advertising
§ Mobile marketing is highly responsive sort of
marketing campaign, especially from brands’
experience point of view.
§ Corporations are now using M-Commerce to
expand everything from services to marketing
and advertisement.
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7. Types of M-marketing and advertising
• Mobile Web Poster
• SMS advertising
• MMS advertising
• Mobile games
• Mobile videos
• Audio Advertisements
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8. www.aravindts.com

9. THANK
YOU
…!!!
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