Sales management involves planning, directing, and controlling personal selling activities such as recruiting, selecting, equipping, assigning, routing, supervising, paying, and motivating salespeople. The objectives of sales management from the company's perspective are to increase sales volume, contribute to profits, and enable continuing growth. Sales executives coordinate sales activities with other departments to ensure the product is ultimately sold by establishing communication with advertising, human resources, and other teams. Personal selling involves oral conversations between salespeople and customers to generate revenue, provide market feedback and solutions, and serve as an information resource and customer advocate.