Competitive Intelligence by Andy Beal

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Andy Beal is an internet marketing consultant and founder of Trackur.com who discusses competitive intelligence techniques for spying on competitors, such as checking their domain information, backlinks, site strength, growth, changes, news coverage, referrals, influence on the web, SEC filings, job listings, and employees. These techniques allow businesses to gain insights into their competitors using online tools.

Business Technology

Competitive Intelligence AKA Spying “James Bond” Style Andy Beal Trackur.com

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Thank You! [email_address] www.AndyBeal.com RadicallyTransparent.com Trackur.com

Competition is getting more intense. Globalisation has finally arrived in every country of the world. It is crucial to know your own strengths and weaknesses as well as these of your „enemies.“ Companies that want to be “ahead of the competition“ must have a well-performing radar system in order to analyse their competitors and market developments, and to be able to identify relevant opportunities or threats on time . Competitive Intelligence is the art of always staying one step ahead of the competition.

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Have you ever noticed that your competitors share a lot of insights across all their digital marketing activities? Google is an open source of data, which automatically means that any user has access to data concerning any SEO or PPC campaign. Moreover, by using special competitive intelligence tools, you can not only investigate your competitors’ keyword rankings and analyze their ad copies, but you can even discover which keywords (organic or paid) bring the most traffic to their site.

COMPETITIVE INTELLIGENCE

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Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson18 The goal of this lesson is to provide tools to determine the strengths and weaknesses of potential competitors in order to compete in various markets. The lesson begins with an overview of the importance of competitor analysis and its primary importance. A framework to analyze various competitors is then introduced. The lesson then uses the framework to analyze the key aspects of a competitor. The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.

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To compete in today's fierce marketplace, you need a competitive edge with insightful information, meaningful metrics and dollar-producing data that helps you find the fastest path to growing your business organically–the content marketing way. Let's face it–the right data can save you a lot of time and money. Join SpyFu founder Mike Roberts and ideaLaunch founder Byron White for this month's Content Marketing Webinar focused on killer competitive intelligence tools, tricks and resources you can use to discover important insights about your customers, competitors and even your friends (and enemies). From PPC patterns to social media behaviors to organic market share analysis, get the competitive information you want and need to make critical decisions at your fingertips. In this webinar, you'll learn: The top 10+ competitive intelligence tools and resources A competitive intelligence methodology for content plans A competitive intelligence methodology for SEO plans PPC keyword and campaign tools for competitive intelligence research

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Competitive Intelligence is critical to any company striving to make their product deliver the value customers expect. As a Product Manager, you want to keep a holistic view of both your client’s opinion, desire and thoughts on new development, combined with a perspective on what your competition will be up to next. After all, the competition has smart Product Managers who may have discovered an important service or product angle those customers are going to want. With social media in a mature phase, can’t you just rely on Twitter Feeds, news aggregators, and information from the odd LinkedIn Group? Is that enough? What else should you be doing to stay ahead of you competitors? Join our guest speaker, Zena Applebaum, of Bennet Jones LLP, for a practical discussion about where to look for competitive intelligence (ethically), how to collect it, the questions you should be asking, who to ask, and how best to use the intel once you have it

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This is an introduction to competitive intelligence, which includes definition, 5 flavors of competitive intelligence, some analytic tools like SWOT, STEEP, BCG, The Radar Screen, and Win Loss Analysis. Also includes some competitive intelligence books for those beginning in the field. Subscribe to our newsletter and get our list of over 200 competitive intelligence and marketing books with links to Amazon: http://bit.ly/NHOCqM Including our latest book, "Win/Loss Analysis: How to Capture and Keep the Business You Want." http://amzn.to/297Mrxl

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