I tend to put the bare details on my actual slides, but you can also see a complete write-up here: http://gri.ms/BDJB and here: http://gri.ms/BDJC

1. ANDY BEAL PUBCON
Competitive
Intelligence

2. Our
Spy
 10+ years in the field
 Hand-to-hand reputation
management skills
 Inventor of Trackur.com
 Co-conspirator of
Radically Transparent
 Cover: Editor of Marketing
Pilgrim

3. News
What:
Company name, CEO,
Products, Locations,
Why:
New products
New features
Media placements
Sympathetic bloggers

4. Rants
What:
Sucks, defective, crap, poor,
dirty, expensive...
Why:
Poach their clients
Promote your alternative
Improve your products

5. mpl oyees
E
What:
Their blogs, social profiles,
photos, videos...
Why:
Loose lips sink...brands
Egos ergo bragging
Damaging evidence
Potential hires

6. J obs
What:
Their job listings
Why:
Products in development
New locations
Lost employees

7. Go ogle
How:
Google.com/alerts
Email or RSS
As-it-happens!
Google Sidewiki
Local listings

9. Tw eets
How:
Follow employees
Follow company profile
Search.Twitter.com
Private Twitter Lists

11. book
Face
How:
Read their Fan page!
Who are their fans?
Search Posts by Everyone

13. URLs
How:
DomainTools.com
/Registrant-Alert/
/Mark-Alert/

14. Oo dle
How:
Oodle.com/job/
Company name
Location
Skills/position

16. d
ance
Adv s
Tool
How:
SocialMention.com ¢
Trackur.com $
Radian6.com $$$
VisibleTechnologies.com $$$$

18. Contact
andybeal@gmail.com
@andybeal
andybeal.com
919.816.2106