RankBrain is an algorithm to understand the structure of sentence written by users especially when there is use of conjunction, preposition, and articles in a query.

1. RankBrain
Google mainstreams
AI to the Public

2. Google Algorithms
There are many aspects of Google's algorithms and its updates
and each has a cute name:
 Spam fighters: , and
 Local results:
 Penalizing for way too many ads is
gives points for pages designed for mobile
devices
fights copyright infringement etc.

3. What is RankBrain
 RankBrain is an algorithm learning artificial intelligence system, the use of
which by was confirmed on 26 October 2015.
 In a 2015 interview, Google commented that RankBrain was the third most
important factor in the ranking algorithm along with links and content.
 There are over 200 different ranking factors to rank websites including
algorithms. They all considered together helping in indexing of results.
 Google previously ignored syntax, word order, and small insignificant
words like in, on , and etc.
 But thanks to some impressive advances in Artificial Intelligence it does not
anymore.

4. Why is it needed?
 Google used to ignore syntax, word order, and small insignificant words like in,
on , and etc.
 But thanks to some impressive advances in
Artificial Intelligence it does not anymore.

5. How RankBrain Works: Example!
• Interprets these queries
• Determines Search intent
• Selects Ranking Signals to match
best results.

6. How RankBrain Works!
• Keywords Matching -
• Link Structure -/+
• Freshness +++
• Domain Authority +
• Engagement +++
• Related Topics ++
• Context Depth ++

7. How RankBrain Works!
1) tripadvisor.com/PK/Islamabad
2) booking.com/Islamabad
3) islamabadscene.com/hotels
4) tourplanner.pk/Hotels/PK/Islamabad

8. So Who will be Affected Most!

9. How & How much it take effect in Google

10. Comparing 2 Queries!

11. Two Queries: A closer look!

12. What does it mean?
 Both queries suggest that Iron is implicated in causing or increasing the risk
of Cancer as well as anemia
 However, the autocomplete and related searches give the impression that
with Iron Cancer Google considers Iron as an ELEMENT and compares it with
other elements like zinc that may cause cancer. Whereas, Iron and Cancer
stresses more growth, risk, of iron to cancer and adds radiation to the mix.
 So What does it means ?
Google is learning!

13. Growth of RankBrain

14. Questions!