SlideShare a Scribd company logo
congruent marketing
The Next BIG Thing:
by @AndyBeal
Of @Trackur
time is running out!
If you don’t have a brand,
your days are numbered@andybeal
Your brand is more
than just A logo
Your Brand is...
...the sum of your parts
@andybeal
“Characterislikeatreeand
reputationlikeashadow.
Theshadowiswhatwethinkofit;
thetreeistherealthing.”
Abraham Lincoln
Which means...
manipulative marketing
Is no longer
enough to
ensure success
@andybeal
You must convince
+
That YOU ARE...
@andybeal
trustworthy
engaged
pervasive
established
A REAL Brand
How?
It all starts with listening...
@andybeal
Don’t just jump in...
... and hope for the best
Repair damaged reputation!
Increase Twitter followers!
More Facebook Likes!
Improve search engine traffic!
Less reliance on Google!
What do you REALLY want?
What do YOU want?
Build your Circles of Influence
BE Congruent
@andybeal
Be Like...
Coca-Cola
@andybeal
mcdonald’s
trackur
BUT Most of all...
Don’t let your
channels be void
of your presence
...be there!@andybeal
Foster a sharing mentality
Share...
“Great content”
Contest & Sweepstakes
Other’s work
Company News
Industry insights
Praise & Reviews
Be shareable
What’s the attention span of each channel’s
audience?
How do you want them to share?
Where do you want them to share?
Are you producing content worth sharing?
Understand your audience
2 minutes of Effort
1,500+ social shares
13,000+ Pageviews
stand out from the crowd
Add video or animation to blog posts
Grab your Google+ Authorship
Infographics still have legs
Use microdata
Be Pinnable
@andybeal
The Next BIG Thing: Congruent Marketing
Email Lists
Forums
social networks
local eventsImages
@andybeal
Measure beyond the SERPs
The Next BIG Thing: Congruent Marketing
Congruent Marketing Means:
  Building a memorable brand
  Focusing on the strategy as much as the tactics
  Providing a brand experience that crosses all channels
  Sending signals to Google & customers that you’re trusted
  Being greater than the sum of your brand’s parts
@andybeal
your brand should be like chainmail
if a single point fails, it is still strong,
flexible and gets the job done
@andybeal
Questions?
Yeah, seems funny
now, but wait ‘til it
shows up on
Google!!
@andybeal
Trackur.com
andybeal@gmail.com

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