The Next BIG Thing: Congruent Marketing

•

1 like•5,010 views

This document discusses the importance of congruent marketing and building a strong brand across multiple channels. It emphasizes listening to your audience, sharing great content, understanding your audience, and measuring your marketing efforts beyond search engine results. A congruent brand is memorable, focuses on strategy and tactics, provides a consistent experience, signals trustworthiness, and is stronger than individual brand elements alone. Questions are welcomed about developing a brand like chainmail that remains strong even if a single component fails.

congruent marketing
The Next BIG Thing:
by @AndyBeal
Of @Trackur

“Characterislikeatreeand
reputationlikeashadow.
Theshadowiswhatwethinkofit;
thetreeistherealthing.”
Abraham Lincoln

manipulative marketing
Is no longer
enough to
ensure success
@andybeal

You must convince
+
That YOU ARE...
@andybeal

Don’t just jump in...
... and hope for the best

Repair damaged reputation!
Increase Twitter followers!
More Facebook Likes!
Improve search engine traffic!
Less reliance on Google!

What do you REALLY want?
What do YOU want?

BUT Most of all...
Don’t let your
channels be void
of your presence
...be there!@andybeal

Share...
“Great content”
Contest & Sweepstakes
Other’s work
Company News
Industry insights
Praise & Reviews

Be shareable
What’s the attention span of each channel’s
audience?
How do you want them to share?
Where do you want them to share?
Are you producing content worth sharing?

2 minutes of Effort
1,500+ social shares
13,000+ Pageviews

stand out from the crowd
Add video or animation to blog posts
Grab your Google+ Authorship
Infographics still have legs
Use microdata
Be Pinnable
@andybeal

Email Lists
Forums
social networks
local eventsImages
@andybeal

Questions?
Yeah, seems funny
now, but wait ‘til it
shows up on
Google!!
@andybeal
Trackur.com
andybeal@gmail.com

Hi, I'm Sam Ashdown and I'm a digital marketing strategist for estate agents. I help you get more valuations, win more instructions and sell more properties. Here's a beginner's guide to how to use Social Media to grow your business effectively, without becoming overwhelmed by it! I'm happy to answer any questions, or if you just want a chat about how best to use digital marketing for estate agency - drop me a line at sam@home-truths.co.uk or catch me on Twitter @TheHomeTruths Sam

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The Next BIG Thing: Congruent Marketing

1. congruent marketing The Next BIG Thing: by @AndyBeal Of @Trackur

2. time is running out! If you don’t have a brand, your days are numbered@andybeal

3. Your brand is more than just A logo

4. Your Brand is... ...the sum of your parts @andybeal

5. “Characterislikeatreeand reputationlikeashadow. Theshadowiswhatwethinkofit; thetreeistherealthing.” Abraham Lincoln

6. Which means...

7. manipulative marketing Is no longer enough to ensure success @andybeal

8. You must convince + That YOU ARE... @andybeal

9. trustworthy

10. engaged

11. pervasive

12. established

13. A REAL Brand

14. How?

15. It all starts with listening...

16. @andybeal

17. Don’t just jump in... ... and hope for the best

18. Repair damaged reputation! Increase Twitter followers! More Facebook Likes! Improve search engine traffic! Less reliance on Google!

19. What do you REALLY want? What do YOU want?

20. Build your Circles of Influence

21. BE Congruent @andybeal

22. Be Like...

23. Coca-Cola @andybeal

24. mcdonald’s

25. trackur

26. BUT Most of all... Don’t let your channels be void of your presence ...be there!@andybeal

27. Foster a sharing mentality

28. Share... “Great content” Contest & Sweepstakes Other’s work Company News Industry insights Praise & Reviews

29. Be shareable What’s the attention span of each channel’s audience? How do you want them to share? Where do you want them to share? Are you producing content worth sharing?

30. Understand your audience

31. 2 minutes of Effort 1,500+ social shares 13,000+ Pageviews

32. stand out from the crowd Add video or animation to blog posts Grab your Google+ Authorship Infographics still have legs Use microdata Be Pinnable @andybeal

33.

34. Email Lists Forums social networks local eventsImages @andybeal

35. Measure beyond the SERPs

36.

37. Congruent Marketing Means:   Building a memorable brand   Focusing on the strategy as much as the tactics   Providing a brand experience that crosses all channels   Sending signals to Google & customers that you’re trusted   Being greater than the sum of your brand’s parts @andybeal

38. your brand should be like chainmail if a single point fails, it is still strong, flexible and gets the job done @andybeal

39. Questions? Yeah, seems funny now, but wait ‘til it shows up on Google!! @andybeal Trackur.com andybeal@gmail.com

The Next BIG Thing: Congruent Marketing

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