The document discusses competitive intelligence gathering and provides a framework for understanding it. It defines competitive intelligence as business information used to manage risks from internal and external forces. The framework includes situational, organizational, and information dimensions to guide intelligence needs, sources, use, and results. It outlines the intelligence process of defining needs, collecting data, analyzing, disseminating, and reviewing. Various tools and techniques are also described like competitor analysis, market intelligence, and environmental assessment to support decision making. Finally, it discusses risks, opportunities, and developing an action plan to implement competitive intelligence.

1. Competitive Intelligence Gathering Market Intelligence – Framework, Process & Tools Anand Subramaniam

4. What & Why Competitive Intelligence (CI)

8. CI - Framework

9. CI Framework

16. End Result

17. CI – Process & Tools

18. Competitive Intelligence Process Define & Scope intelligence needed Collate data from primary & secondary sources Analyse data & create scenarios Disseminate intelligence Review if data delivered the required intelligence Competitive Intelligence Decision-making Process

19. CI = Bridge Between Information & Action Content Generation Magazines Newswires SEC Filings Web Sites Census Market Research Newspapers Internal & External Experts Vertical Portals News Portals Research Shops Business Intelligence Software News Portals Online Directories Monitoring Tailoring Archiving Competitor Profiling SWOT Analysis Trend Analysis Simulation Forecasting Communications Brand Marketing Position Human Resources Suppliers Mergers/Acquisitions Financial Product Dev. Business Dev. Public Relations Marketing Information ShiftCentral Inc, 2002 www.shiftcentral.com Information Aggregation Strategy Business Action Competitive Intelligence

21. Risks & Opportunities

23. Go Forward - Action Plan