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Google Reputation Management
The document discusses improving online reputation through strategic management of search results and leveraging existing opportunities. It emphasizes the importance of a Google sentiment audit and suggests using various domains and platforms to enhance visibility. Key strategies include rethinking keywords, focusing on relevant web content, and disclosing paid partnerships.
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Google Reputation Management
- 1. Your Google ReputationStinks!Don’t worry, I brought air freshener!
- 2. Allow Myself toIntroduce MyselfCEO of Trackur.comEditor of MarketingPilgrim.comCoauthor of Radically TransparentNot a social media guru but did stay in a Holiday Inn Express
- 3. 5 Keys toSERM
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- 6. 3. Me, Myself,and Irene
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- 8. 5. SuperBrand tothe Rescue!
- 9. Roll Up YourSleeves!
- 10. Google Sentiment AuditAuditthe first 30 results for your keywordFocus on 80/10/10
- 11. Look for existingopportunitiesIf You’ve Got It, Flaunt It!Take stock of existing web contentJust like Whiskey, order a doubleWhich pages relevant to your brand?Which pages bubbling outside Google’s top 10?&num=7
- 12. An Ounce ofPreventionDon’t wait for a crisis to hitAre you using your .org, .net?Other company branded domains?Sub-domains rock!
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- 23. A Whiter Shadeof...Gray Hat
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- 28. Danger ZoneLinking toothers’ contentWill it always remain positive?WikipediaPaid PostsDisclose & do it now!Paid Search
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