Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Affiliate Marketers Guide to Reputation Monitoring

1,069 views

Published on

A brief presentation on why merchants and affiliate marketers should consider brand monitoring.

Published in: Business
  • Be the first to comment

Affiliate Marketers Guide to Reputation Monitoring

  1. 1. Monitoring Your Brand Andy Beal, Founder, Trackur.com
  2. 2. Who is Andy Beal? <ul><li>Internet marketing consultant: </li></ul><ul><ul><li>Online reputation management </li></ul></ul><ul><ul><li>Search engine marketing </li></ul></ul><ul><ul><li>Social media marketing </li></ul></ul><ul><li>Editor at MarketingPilgrim.com </li></ul><ul><li>Founder of Trackur.com </li></ul><ul><li>Coauthor of online reputation management book “Radically Transparent” </li></ul>
  3. 3. Why Should You Monitor?
  4. 4. Benefits to Affiliate Marketers <ul><ul><li>Merchant news & announcements </li></ul></ul><ul><ul><ul><li>That new “iPhoAndroBerry” is a hot item </li></ul></ul></ul><ul><ul><li>Be the first to find new merchants </li></ul></ul><ul><ul><ul><li>Track industry phrases, look for new merchants </li></ul></ul></ul><ul><ul><li>Keep an eye on other affiliates </li></ul></ul><ul><ul><ul><li>Track their affiliate marketing efforts </li></ul></ul></ul><ul><ul><li>Watch for gaps in official marketing </li></ul></ul><ul><ul><ul><li>Someone asked a question on Twitter? Offer the answer…..and a tinyurl.com link ;-) </li></ul></ul></ul>
  5. 5. Why Should Merchants Monitor? <ul><ul><li>Brand copycats </li></ul></ul><ul><ul><ul><li>Pretending to be the official company </li></ul></ul></ul><ul><ul><li>Law breakers </li></ul></ul><ul><ul><ul><li>Using your brand in violation of your T&C </li></ul></ul></ul><ul><ul><li>Rogue affiliates </li></ul></ul><ul><ul><ul><li>Hurting your reputation with their actions </li></ul></ul></ul><ul><ul><li>Thieving affiliate b@$t@rd$!!! </li></ul></ul><ul><ul><ul><li>Diverting your brand to someone else’s </li></ul></ul></ul>
  6. 6. The Tools of the Trade 6
  7. 7. Google Alerts google.com/alerts 7
  8. 8. Social Media technorati.com 8
  9. 9. Page Changes copernic.com/en/products/tracker 9
  10. 10. Twitter search.twitter.com 10
  11. 11. Comment Monitoring backtype.com 11
  12. 12. usernamecheck.com 12
  13. 13. Thanks! <ul><li>Trackur.com </li></ul><ul><ul><li>Merchants monitor your brand - just $18 a month! </li></ul></ul><ul><ul><li>Affiliates earn 35% on all payments: </li></ul></ul><ul><ul><ul><li>trackur.com/affiliates.php </li></ul></ul></ul><ul><li>Need help? </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>919-816-2106 </li></ul></ul>13

×