The document outlines the marketing plan and competitor analysis for a proposed pawnshop called Cheaper, Easier and Safe (C.E.S) Pawnshop. The vision is for C.E.S to become one of the most popular and competitive pawnshops in the country by offering quality services. The goals are for C.E.S to be known as a famous and trusted pawnshop through offering affordable interest rates and easy, safe transactions. The document describes the logo, products/services, promotion strategy including the target location, pricing structure, and compares C.E.S to competitors like Cebuana Lhullier.

1. Marketing Program and Competitor’s Analysis

2. VISION The cheaper, easier and Safe (CES) Pawnshop through our quality services to pawning envisions a strong and a competitive mortgage to be one of the most popular mortgages in the country.

3. MISSION The Cheaper, Easier and Safe ( C.E.S ) Pawnshop will grants a loan with a low interest rate in easy and safer transaction that will make the costumer trust our service and make them more convenient in the field of pawning.

4. GOAL In the field of pawning a cheaper, Easy, and Safe (CES) Pawnshop should be known and become one of the famous and trusted Pawnshop in the country.

5. LOGO OF C.E.S PAWNSHOP We designed our logo made of coin, silver and gold. Coin symbolized for affordable interest and basic charges, Silver represents for easy accepting of a product but has value and Gold symbolized for highest and fair value for expensive exchange to the customer.

6. Product/Service Service Description Cheaper, easier and Easy (CES) Pawnshop Corporation will engage in pawning and retailing of jewelry and other items or materials that have value. Cheaper, Easier and Safe (C.E.S) Pawnshop is located at Blk. 1, Lot 1 langaray St. Caloocan City. We chose this location because of the demand and opportunity on the area because there is no existing pawnshop in the said place.

7. Cheaper, Easier and Safe (C.E.S) Pawnshop Corporation will offer a 3.5% interest rate in a long term loan into our first two months of operation. Long term loan will be 4% interest for two months with a grace time period of 3 months. Hustle free in getting the loan. Loan will be get within 5 minutes or less. Reminding of the due dates will be via text message or E-mails. We will used a modern equipment to test the jewelries quality. Promotion

8. Our place will be located at blk. 1 Lot 1 langaray St. Caloocan City. We choose this place because it is far to our competitor and its beside in the crossing highway which will serve as a traffic generator and its has a opportunity on the area because there is no existing pawnshop in the said place. Place

9. This will be the target location . It has 24 sq. m. up and down for P 8.000.00 per month. Target Location Front view

10. 1stflr (12 sq. m) 2ndflr (12 sq. m)

11. Pricing Long Term Loan Short Term/ Quick Loan 1.5% - 7 days Penalty 2% interest in every month for unpaid interest. 4% - 60 days (90 days grace period)

12. COMPETITOR'S ANALYSIS

13. CEBUANA LHULLIER C.E.S PAWNSHOP S.B OS PAWNSHOPOLIVER TAMBUNTING PAWNSHOP

16. COMPETITOR'S CASH AT THE END OF THE YEAR

17. MEMBERS: Alfie E. QuilantangAdelaida M. David Tizza Mae R. Mozol Michael C. Pachicoy C.E.S PAWNSHOP