1) SEO is about revenues, not rankings, and requires more than just a website to succeed on search engines. 2) Developing quality content that people actively search for can help attract links and traffic from search engines and social media. 3) Building loyal social media followers and participating in online communities can help build links, but manipulation will be detected by search engines.

1. SEO & Link Building
Wil Reynolds
@wilreynolds

2. Lets agree to a
couple of things

3. A # 3 ranking is better than a
#13 ranking

4. 5,000 visitors from search is
better than 500

5. Why are those statements
totally FALSE!?
(unless you are a publisher, maybe)

6. None track down to
interaction / leads / sales

7. SEO is never about
rankings it’s always
about…

8. revenues

9. SEO Myth
If I have a web site I have a chance
to rank well

10. The #2 search engine

11. The #2 search engine

12. Videos in Google Search
You need more than a website to
win on search engines

13. A REAL YouTube Channel

14. A REAL YouTube Channel

15. Products in Google Search

16. Google Product Search Tips
• Impacts value of your top ranking!
• Optimize your feed, be thorough
• Don’t break the rules (include rebate in pricing)
• Track this separately from Google traffic
• Upload feed every 30 days to stay fresh
• Encourage reviews
• Upload automatically via feed

17. What are you doing
about these trends?

18. Developing content
people care about…

19. Developing Content Ideas
Google Wonderwheel

20. Developing Content Ideas
Google Suggest

21. This is content that we
KNOW
People are seeking

22. Type in a few letters at
a time
Use Ubersuggest

23. http://suggest.thinkpragmatic.net/

24. http://suggest.thinkpragmatic.net/

25. Wouldn’t it be great to
know
your competitors most
popular content?

26. You can with…
Postrank.com

27. Developing Content Ideas

28. Lets talks about search
and social

30. Google and Bing index
every tweet and update

31. Friendfeed
Myspace
Twitter
Facebook

32. The social graph
impacts the link graph

33. Bing + Facebook
*Searchenginewatch.com

34. Creepy?

35. Helpful?

36. Google’s not taking this
lying down
Oct 2009

37. Google’s Social Attempts
*Searchenginewatch.com

38. 7 Social + Search Takeaways
1. New, don’t invest more than 5% of your time
2. Old tactics are all that works right now
3. Building a LOYAL following = asset
4. Asking for follows you on Twitter, facebook = bad
5. Google / Bing can see manipulation in social
6. Start following others, interacting w/ customers
7. Know what people want with keyword research

39. Link Building Basics

40. The easier the link is to attain
the lower value it will have

41. Link Building the old easy way
– Off theme reciprocal links – you link to me I
link to you on my “links page 1 of 20” even though
our sites are about two totally different things

42. Link Building the old easy way
– Blog comments – even the do follow blogs (look
up do follow blogs)
• http://www.followlist.com/

43. Link Building the old easy way
– Social media profiles - This could change in the
future but it would be based on quality,
interactions
• Klout.com

44. Link Building the old easy way
– Forum sig tags (Google is parsing up forum
posts)
– Digg submissions / stumbleupon / delicious
– without a promotion strategy or KILLER content
these will do NOTHING for you.

45. These tactics have…
Limited Shelf Life

46. Link Building Tools

47. Press Releases
Are your PR and SEO
teams aligned?
You get more from BOTH
when the left hand
knows what the right is
doing.
Optimizing press releases
can drive significant
traffic for weeks.

48. Where are my competitors
getting links?
www.cyclelicio.us/hubfinder/

50. Open Site Explorer (FREE)
Look up any of your
competitors strongest links

51. Compare metrics to others

52. Getting target anchor text is
always a stand out

54. Find pages getting the most links

57. Testing team
GREAT Asset!
Community links

58. Contest Submission Sites
sweepsadvantage.com
contesthound.com
freesamplesite.com
contestblogger.com

59. Structure your contest to get
the most links to your site
Sponsors | Entry |Social

60. Startup Links
www.crunchbase.com
www.startupmeme.com
www.killerstartups.com

61. Sponsor a site/group

62. Charities / Volunteer
“in kind donations + keyword”
“in kind donors + keyword”
Volunteermatch.com

63. Anyone here using video to
promote their business?

64. Find the sites embedding your
video

65. YouTube Video Links

66. YouTube Embedded Links

67. Takeaways
• Connect w/ audience (social)
• Begin dialogue with sites in your niche
• Be outstanding (linkworthy)
–Testing team
–Youtube channel

68. Questions

69. Why Can’t We Be Friends?
@wilreynolds
youtube.com/wilreynolds
pickwilsbrain.com
seerinteractive.com/blog