Business Intelligence Source
Personal Information
Organization / Workplace
Business Intelligence SourceLocation
Greater Denver Area, Colorado United StatesOccupation
CEO, Author of Win Loss Analysis, Competitive Intelligence Expert. Elicitation. Speaker. Trainer.Industry
Advertising / Marketing / PR
Website
ellennaylor.comAbout
Ellen Naylor is one of America’s pioneers in competitive intelligence (CI) and Win/Loss analysis. She initiated Verizon’s enterprise CI program in 1985, and founded Business Intelligence Source in 1993. The company’s research has consistently helped its customers beat their competition and make smarter strategic decisions. Ellen’s elicitation training has helped many students improve their collection skills. Ellen won the Catalyst and Fellows awards from the Strategic and Competitive Intelligence Professionals (SCIP), and served on its board. Her award-winning book, Win/Loss Analysis: How to Capture and Keep the Business You Want was published in 2016.