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Reputation Management 50 Tactics, in 50 Minutes,  for the 50th State
About Me CEO of Trackur.com Coauthor of Radically Transparent Editor of MarketingPilgrim.com Photojournalist for GoVisitHawaii.com
Foundation
1. Goals
2. Audit
3. Assets
4. Weaknesses
5. Resources
6. Stakeholders
7. Channels
Build
8. First Impressions
9. Press Room
10. Media List
11. Dot Org?
Boh.org
12. Profiles Knowem.com
13. Local GetListed.org
14. Fan Page
15. Promotions =
16. Congruence
Manage
17. Character “Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.”
18. Employees
19. Website
20. Google
21. Blogs
22. Reviews Perfect response!
23. Facebook
24. Twitter
25. PR
26. Influencers Klout.com
27. Multimedia
Monitor
28. What?
29. Who?
30. Competitors
31. Industry
32. Onsite
33. Calls
34. Centers of Influence
35. Alerts google.com/alerts
36. Twitter search.twitter.com
37. Dashboards trackur.com
38. Outsource
39. Disseminate
40. Take Action!
Repair
41. Wake Up! Over the next 5 years, 83% of companies will face a crisis that will negatively impact their share price by 20% to 30% – source: Oxford-Metrica
42. Be Prepared
43. Assess
44. Kala maiia‘u
45. Transparency
46. Consistency
47. Humility
48. Recurrence
49. Defamation Book ‘emDanno! Defamation one!
50. Secret Weapon
Mahalo! AndyBeal.com @andybeal andybeal@gmail.com 919-816-2106

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50 Reputation Management Tactics for the 50th State