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Competitive Intelligence Best Practices  Matt Bennetti, salesforce.com Cathy Bensink, Tandberg
Safe Harbor Statement ,[object Object],[object Object],[object Object],[object Object]
Matt Bennetti Senior Product Marketing Manager [email_address]
Agenda ,[object Object],[object Object],[object Object],[object Object]
Why Track Competitive Information? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where do I track Competitive Information? ,[object Object],[object Object]
When do I Track Competitive Information? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Can I Make Competitive Intel Available? ,[object Object],[object Object]
How Do I Improve Competitive Visibility? ,[object Object],[object Object],[object Object]
What Benefits Will I Get? ,[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Tandberg – Video Conference Leaders ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Challenge  ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. Attack Our Competition’s Accounts ,[object Object],[object Object],[object Object],[object Object],Profile Information worksheet includes competitive information
2. Improve our Strategic Selling Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Competitive information tracked on the Account detail
3. Extract Best Practices from Wins ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Deeper Pipeline Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],[object Object],[object Object]
Session Feedback Let us know how we’re doing! ,[object Object],[object Object],[object Object],[object Object],[object Object],Save time! Use your cell phone or mobile device to send Feedback via SMS/Text Messaging! Send a message to  26335 In the message body:   Session 138, ####   For example, “ Session 123, 5555 ” Session ID:  138 Session ID # Scores for 4 categories SMS Voting powered by:

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