1. The document provides best practices for tracking competitive intelligence within a CRM system like Salesforce, including understanding competitors' strengths and weaknesses, improving sales and marketing effectiveness, and taking market share. 2. It recommends embedding competitive strategy into sales processes, analyzing wins and losses, and delivering strategic feedback across departments. 3. Tandberg uses Salesforce to formalize account planning, embed a strategic selling methodology, extract best practices from wins, and perform deeper pipeline analysis to improve competitive win rates.