Open It, Read It, Buy It Email Marketing with the AppExchange
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The document discusses best practices for email marketing, including design, segmentation, and testing strategies. It recommends testing emails on different devices, using dynamic content, and sending customized messages based on user behavior and attributes through automated mailing systems. Advanced tactics like multi-variate testing can help determine the most effective subject lines, copy, and creative elements.
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Open It, Read It, Buy It Email Marketing with the AppExchange
- 1. Open It, Read It, Buy It: Email Marketing with the AppExchange John Burbridge, Salesforce.com Janine Popick, Vertical Response Chris Baggott, Exact Target Track: Marketing Executives
- 3. JOHN BURBRIDGE E-Marketing Manager salesforce.com [email_address]
- 5. JANINE POPICK CEO VerticalResponse [email_address]
- 12. CHRIS BAGGOTT CMO ExactTarget [email_address]
- 14. Now that handheld devices have become ubiquitous, subscribers have a lot of choice as to how they interact with your email. Design has to be flexible enough to deliver your message to various media in formats that work. This goes beyond HTML vs. Text. Handheld Devices
- 17. How does your email appear in the preview folder? All screen shots courtesy of: www.campaignmoniter.com Previewing
- 18. 100s of Potential “Success Factors” 32 So what matters in email?
- 21. Multi-Variable Testing: which approach is best?
- 23. Dynamic Content
- 24. Dynamic Content
- 27. Dialog Management Makes Email Easy New Customer New Prospect No Purchase in 30 Days Web Activity Welcome Message & Cycle Special Offer Survey? Customized Content
- 29. www.americandatacompany.com Confidential & Proprietary SOLUTION An automated workflow integrating the two systems. “ Automated Mailing System (AMS)” Case Study: Automated Mailing System (AMS)
- 31. Janine Popick CEO Chris Baggott CMO QUESTION & ANSWER SESSION VerticalResponse ExactTarget