Meet Pardot, your new sales and marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation and get the right leads to the right people at the right time. Move leads through the funnel and close the ROI loop faster and more efficiently.
New to Pardot? Or just looking to increase your Pardot product knowledge? Learn about each Pardot module, get how-tos, helpful tips, tricks, and best practices to help you get the most out of your Pardot account. We’ll cover everything from how to build and send emails within Pardot to understanding reports and measuring performance.
Go Beyond the Sync: Elevate Your Salesforce + Pardot CampaignsPardot
Your biggest marketing campaign of the season is rapidly approaching, and it needs to run like a well-oiled machine. With Pardot and Salesforce, you’ve got the right tools; but how do you utilize both platforms to ensure you effectively deploy and track campaign success? Join us as we dive into how you can make Pardot and Salesforce work in harmony, increasing your marketing capabilities, and turning prospects into deals.
Pardot Hands-On Training: Getting More Out of Your Salesforce Pardot Integrat...Jeremy Mason
This is the deck from our Salesforce Connections 2016 presentation on the steps to deeper integration between Salesforce and Pardot for native ROI reporting.
Pardot is Salesforce’s B2B marketing automation solution. If you’re a business who sells to other businesses, Pardot can automate your marketing activities and unite your marketing and sales departments so that they can work better together. Learn more about it!
10 Ways to Get More from Your Pardot SolutionPardot
Ready to take your Pardot solution to the next level? Learn to use standard functionality at an expert level, employ advanced features that’ll deliver greater ROI, and discover new tools and connectors that’ll give your campaigns a boost. Use workshop time to start implementing real-life solutions immediately.
Pardot and Salesforce Revenue Attribution Flowchart (B/W)Jeremy Mason
This is a black and white printable version of a workflow that shows how Pardot and Salesforce objects work together for revenue attribution in ROI reporting.
New to Pardot? Or just looking to increase your Pardot product knowledge? Learn about each Pardot module, get how-tos, helpful tips, tricks, and best practices to help you get the most out of your Pardot account. We’ll cover everything from how to build and send emails within Pardot to understanding reports and measuring performance.
Go Beyond the Sync: Elevate Your Salesforce + Pardot CampaignsPardot
Your biggest marketing campaign of the season is rapidly approaching, and it needs to run like a well-oiled machine. With Pardot and Salesforce, you’ve got the right tools; but how do you utilize both platforms to ensure you effectively deploy and track campaign success? Join us as we dive into how you can make Pardot and Salesforce work in harmony, increasing your marketing capabilities, and turning prospects into deals.
Pardot Hands-On Training: Getting More Out of Your Salesforce Pardot Integrat...Jeremy Mason
This is the deck from our Salesforce Connections 2016 presentation on the steps to deeper integration between Salesforce and Pardot for native ROI reporting.
Pardot is Salesforce’s B2B marketing automation solution. If you’re a business who sells to other businesses, Pardot can automate your marketing activities and unite your marketing and sales departments so that they can work better together. Learn more about it!
10 Ways to Get More from Your Pardot SolutionPardot
Ready to take your Pardot solution to the next level? Learn to use standard functionality at an expert level, employ advanced features that’ll deliver greater ROI, and discover new tools and connectors that’ll give your campaigns a boost. Use workshop time to start implementing real-life solutions immediately.
Pardot and Salesforce Revenue Attribution Flowchart (B/W)Jeremy Mason
This is a black and white printable version of a workflow that shows how Pardot and Salesforce objects work together for revenue attribution in ROI reporting.
Marketing automation is one of the most significant trends gaining popularity recently among startups and large enterprises. Salesforce Pardot aims to simplify sales and marketing for business owners. Pardot offers automated assistance to help you keep track of, Customer behavior, Lead generation, SEO, Web tracking, and more.
This Presentation provides a brief introduction to Pardot’s form, Landing pages, the difference between Visitor and Prospects, list creation, Automation rules, Segmentation rules, Dynamic list, Completion actions.
Salesforce on Salesforce: Building Marketing & Sales AlignmentKevin Baldacci
Ever wondered how Salesforce does sales enablement? Join us for a look behind-the-scenes at how we create, manage, and run internal campaigns designed to empower our sales reps. You will learn first-hand how we handle product launches and see examples of some of our most successful campaigns. This session is great for B2B marketers, enablement, and sales leaders looking for practical ways to improve their sales enablement strategy.
Our Lead Generation Plan Playbook is a consulting methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive lead generation plan.
Sold on marketing automation, but having trouble getting the C-suite on board? Sometimes all you need is a well-planned strategy — and this presentation template can help you show upper management that you've thought ahead. Check out our blog post to download the editable template: prd.to/1kVo1pF
Use this Marketing Communications Framework to define the activities required to successfully create, plan and execute a marketing communications plan.
It is a B2B Marketing Automation tool which help marketing teams to attract, convert and retain customers. It comprises of Automation Rules, Completion Actions and Engagement campaigns.
B2B Sales & Marketing Strategy for Tech Companies -- by Jonathan DonadoJonathan Donado
Sales and marketing presentation for B2B Tech Companies. This presentation highlights the need to move away from the traditional sales process to a new process driven by continuous interaction and communication with prospect clients through a digital marketing strategy.
The world today is "digital" and companies need to adapt their strategies to target and capture clients through digital marketing. This marketing strategy is a combination of "Owned Media", "Earned Media" and "Paid Media".
Presentation by Jonathan Donado
Connect with me on:
- Twitter: @donadosays
- Linkedin: https://www.linkedin.com/in/jonathandonado/
B2B / Marketing / Strategy / Sales / Entrepreneur / Startups / Entrepreneurship
Ethan Hamilton provides a closer look at the features and benefits of LinkedIn Sales Navigator, a standalone platform leveraging the power of LinkedIn for the sales professional to stay on top of their book of business.
Are you a B2B marketer that struggles to keep the pipeline fully stocked with a steady flow of high-quality leads? Have no fear! Regardless of your company’s size or industry, you can generate better leads, nurture them through the pipeline, and close deals faster.
Join us to learn how adding marketing automation to your CRM strategy will change the way you do business—and keep your sales funnel forever flowing.
Marketing automation is one of the most significant trends gaining popularity recently among startups and large enterprises. Salesforce Pardot aims to simplify sales and marketing for business owners. Pardot offers automated assistance to help you keep track of, Customer behavior, Lead generation, SEO, Web tracking, and more.
This Presentation provides a brief introduction to Pardot’s form, Landing pages, the difference between Visitor and Prospects, list creation, Automation rules, Segmentation rules, Dynamic list, Completion actions.
Salesforce on Salesforce: Building Marketing & Sales AlignmentKevin Baldacci
Ever wondered how Salesforce does sales enablement? Join us for a look behind-the-scenes at how we create, manage, and run internal campaigns designed to empower our sales reps. You will learn first-hand how we handle product launches and see examples of some of our most successful campaigns. This session is great for B2B marketers, enablement, and sales leaders looking for practical ways to improve their sales enablement strategy.
Our Lead Generation Plan Playbook is a consulting methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive lead generation plan.
Sold on marketing automation, but having trouble getting the C-suite on board? Sometimes all you need is a well-planned strategy — and this presentation template can help you show upper management that you've thought ahead. Check out our blog post to download the editable template: prd.to/1kVo1pF
Use this Marketing Communications Framework to define the activities required to successfully create, plan and execute a marketing communications plan.
It is a B2B Marketing Automation tool which help marketing teams to attract, convert and retain customers. It comprises of Automation Rules, Completion Actions and Engagement campaigns.
B2B Sales & Marketing Strategy for Tech Companies -- by Jonathan DonadoJonathan Donado
Sales and marketing presentation for B2B Tech Companies. This presentation highlights the need to move away from the traditional sales process to a new process driven by continuous interaction and communication with prospect clients through a digital marketing strategy.
The world today is "digital" and companies need to adapt their strategies to target and capture clients through digital marketing. This marketing strategy is a combination of "Owned Media", "Earned Media" and "Paid Media".
Presentation by Jonathan Donado
Connect with me on:
- Twitter: @donadosays
- Linkedin: https://www.linkedin.com/in/jonathandonado/
B2B / Marketing / Strategy / Sales / Entrepreneur / Startups / Entrepreneurship
Ethan Hamilton provides a closer look at the features and benefits of LinkedIn Sales Navigator, a standalone platform leveraging the power of LinkedIn for the sales professional to stay on top of their book of business.
Are you a B2B marketer that struggles to keep the pipeline fully stocked with a steady flow of high-quality leads? Have no fear! Regardless of your company’s size or industry, you can generate better leads, nurture them through the pipeline, and close deals faster.
Join us to learn how adding marketing automation to your CRM strategy will change the way you do business—and keep your sales funnel forever flowing.
Overcoming the Top 3 SMB Challenges with Marketing AutomationMediacurrent
Mediacurrent was awarded Best Overall SMB by Salesforce. Marketing Director Adam Waid headed to California to speak at Dreamforce 2014 about Mediacurrent's keys to success using Pardot.
Top 3 Reasons Sales Needs Marketing AutomationPardot
More and more, sales and marketing are working together - and winning together. Some sales teams are digging even deeper - and coming up with gold by using marketing automation!
Join us for this 1/2-hour eye-opening discussion as Sangram Vajre, Director of Marketing, and Derek Grant, Director of Sales, both from Pardot, a salesforce.com company, explore the top three reasons why sales needs marketing automation.
When marketing and sales are working in lockstep, your revenue soars and your business grows. Resident marketing technology expert, James Kenler, has been on both sides of the sales and marketing divide. Learn how James used marketing automation to align the sales and marketing processes at CareerBuilder around a common business goal to ultimately develop a unified sales strategy driving overall revenue and resulting in the creation of new teams and resources.
Fliptop presentation at Dreamforce 2014, learn how InsideView improved conversion and win rates leveraging marketing data intelligence and predictive lead scoring
Activate Leads in Your Database with Customer Needs-Driven Email NurturingPardot
Learn how TRACOM Group has implemented a customer needs-driven lead nurturing program that uses Pardot segmentation, automation, and dynamic email content to activate, engage, and qualify sales-ready leads in their existing prospect database.
This Is How We Do It - How Salesforce Does Enterprise SalesSales Hacker
Sales Hacker Conference London 2017
Ryan Reid - Senior Regional Vice President - UK Sales, Salesforce
Visit SalesHacker.com for more actionable and educational sales content.
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...Salesforce Marketing Cloud
Meet Pardot—your new marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation, move leads through the funnel, and get the right leads to the right people at the right time. By closing the loop on your ROI machine, you can show marketing’s contribution to the bottom line and improve your go-to-market process.
Marketing automation can help:
- Generate better leads
- Nurture and qualify leads for sales
- Increase close rates
- Provide marketing insight for your go-to-market team
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...Pardot
If you're a B2B marketing professional attending Dreamforce 2015, you won't want to miss these 11 sessions. With topics ranging from analytics to social media, there's a little something for everyone in this SlideShare.
Bonus: Here at Pardot, we love cheesy stock photos. That's why we've illustrated every session with a hilariously ridiculous photo — and provided you with the chance to star in a stock photo of your own! Learn more: pardot.com/dreamforce15/
Ten Must-Know Marketing Automation Stats InfographicPardot
How often do you stumble across a compelling industry statistic only to discover it’s from 2010? Yikes — your boss is never going to buy into your presentation on marketing automation when the basis of your argument hinges on a stat that’s over five years old.
Well, it’s not your fault that those deceptively old stats keep popping up every time you do a search for “marketing automation.” The internet is littered with them — and unfortunately, as more and more benchmark studies are released every year, it becomes that much harder to find the relevant information you’re looking for.
To help you out, we’ve sorted through some of the most recent statistics from industry analysts and compiled them into the infographic below. Check it out to see how top-performing companies are leveraging marketing automation to boost sales, increase engagement with their marketing campaigns, and improve the quality of their leads.
The marketing technology landscape is at war. Can a single tool unite the kingdom, provide the personal attention your subjects are craving, and defeat the white walkers...er, your competitors?
Nearly 80% of B2B marketers aren’t satisfied with their current levels of customer conversions. (CMO Council) If you find yourself in this group, we’ve got just the thing for you. We’ve rounded up five of our favorite examples of B2B landing pages. Not only are these landing pages visually appealing, they follow landing page best practices that are proven to boost conversion rates.
Examples come from the great marketing minds at Wistia, Cater2me, Emma, Wayfair, and Rapt Media.
For more landing page best practices that can help you make the most of your lead generation efforts, check out our free white paper '8 Ways to Double B2B Conversions':
http://prd.to/1BKepG1
This infographic helps answer common questions about the kinds of returns companies are seeing on their marketing automation investment. Take a look to see some recent statistics from industry analysts, as well as a quick overview of some of the main features and benefits of an automation tool.
The Little Engine That Could: How the Salesforce Foundation Markets with PardotPardot
Whether you’re a marketing team of one or many, top priority is customer engagement at the right time, driving interest, and marketing relevant content. The Salesforce.com Foundation customer base has been growing at record speed for the past year, and with only a handful of marketers, we needed a way to keep up. Enter Pardot marketing automation - our tool for success. Join us to hear our journey and learn how Pardot has transformed our marketing, communications, and outreach from manual processes to sophisticated profiling and segmentation. We'll examine what it took to get it up and running and how we can now be more responsive to our customers' interests with content marketing. Leave knowing that the small and mighty marketer can get the job done too!
Lead Qualification: Defining Your A-list Prospects for Focused Sales EffortsPardot
What do I do when I have so many incoming leads that they overwhelm the sales team? How can I help my sales team focus on the most interested and qualified prospects? These are common dilemmas for the modern day marketer. One of the biggest advantages of Marketing Automation is that we have the data at our fingertips to solve these problems. Join us as we discuss the finer points of lead qualification with Pardot. We’ll cover the best practices of using Pardot’s scoring and grading tools, and touch on some theory around buying stages. Your sales team will thank you later.
Pardot + Salesforce: Closing the Gap Between Marketing and SalesPardot
If marketing and sales are working in lockstep, your revenue soars. Hear from experts on both sides of the sales and marketing fence, and learn best practices for closing the gap with the help of marketing automation.
1. Accelerate Pipeline with Pardot
Adam Blitzer
Derek Grant
SVP & GM, Pardot
VP Sales, Pardot
@adamblitzer
@derekgrant
2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our
services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in
our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of
any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate,
our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization
and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of
salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form
10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC
Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions
based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these
forward-looking statements.
3. Thank you
To our customers, partners, and employees for
one more amazing year together.
4. Market Leading B2B Marketing Automation
Market Leadership • Customer Success
Forrester Wave Leader
Magic Quadrant Challenger
• Customer Success
Thousands of Companies Across Every Market
5. We’re Committed to Your Success
7 of Top 10 Most Requested Ideas
70% Email A/B Testing
of the top ideas
scheduled within
next six months
Publish to LinkedIn Company page
Nurture: Branch off specific link click
Nurture: Schedule extract time of emails
Nurture: More complex conditions
Multiple vanity domains for landing pages
Customizable columns in reports
6. The Way Buyers Find Information has Changed
Email
Website
Social Media
Community
References
Customer
7. The Traditional Role of the Sales Rep is Changing
% of buying cycle complete before engaging sales
Today 2016 2018 2020
Year
60%
85%
8. Sales People are Now Expected to be Marketers
70%
of prospects want to engage
with a sales rep before they
even decide on their short list.
Source: ITSMA Research
Attract
Engage
Nurture
Convert
9. Making Marketing Work for Sales is Difficult
68%
of companies have
not identified their
sales funnel
79%
of Marketing leads
are never
converted to Sales
Only 46%
of reps win more
than half of
potential deals
Limited
Visibility
10%
of revenue lost per
year due to Sales
and Marketing
misalignment
Poor Lead
Quality
Not Enough
Leads
Low Lead
Conversion
Missed
Revenue
Target
10. Many of Today’s Solutions Are Holding You Back
No
Processes
Disconnected
Systems
Manual
Processes
Misaligned Sales and Marketing
Inefficient marketing
Slow sales cycles
Displeased customers
11. How do you adapt your pipeline to
marketing’s new dynamics?
12. Pardot: B2B Marketing Automation for Salesforce
Market Smarter. Sell Faster. Delight Customers.
Follow up on the best leads faster
Give reps their own automated marketer
Engage Sales earlier in the buying process
Integrate with Salesforce CRM data
13. Market Smarter, Sell Faster, Delight Customers with Pardot
Pipeline Growth Quality Leads High Conversion Better Alignment
More
Revenue
Source: Math Marketing / Sirius Decisions / MarketingProfs
24%
faster three-year
revenue growth
25%
increase in Sales
qualified leads
67%
improvement in
close rates
60%
Increase in follow-up
within 24 hours
15. “We need to stop interrupting what
people are interested in and
be what people are interested in.”
Craig Davis
Chief Creative Officer, Worldwide
J. Walter Thompson (World’s 4th Largest Ad Agency)
16. Fill Your Pipeline with a Steady Flow of Qualified Leads
Targeted email marketing increases click-through rates by nearly 3x
Create personalized, targeted campaigns to
attract new leads
Focus on top prospects with lead scoring & grading
Enrich your database and remove duplicates
with Data.com
17. Gain the Insight to Make Better Decisions
Measure your whole funnel with Native Salesforce reports and dashboards
Establish accountability between Sales & Marketing
Optimize top performing marketing activities
and content
Visualize the lifecycle of your prospects within
Salesforce
Measure channel performance, revenue contribution
& ROI
18. Announcing: Nurturing Studio
Quickly and easily deliver intelligent, personalized interactions at scale NEW
Design sophisticated, branching nurturing campaigns
with ease
Automate personalized content marketing programs
at scale
Analyze the buyer’s journey and find “hot spots”
in your nurturing programs
Test your marketing flows before publishing them
21. The Lead Funnel is Too Slow
61%
of B2B marketers
send all leads directly
to Sales.
22. The Lead Funnel is Too Slow
However, only
27%
of those leads will be
qualified.
23. Announcing: Sales Reach
Empower reps with their own marketing machine to help accelerate sales
Track the online activities of every lead from anywhere
Nurture prospects using micro-campaigns
Measure collateral and template effectiveness
Engage 1:1 with top prospects through communities
NEW