CIO Roundtable


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CIO Roundtable

  1. 1. CIO Roundtable Ariel Kelman Director, Product Marketing Track: IT Executive Track
  2. 2. Safe Harbor Statement <ul><li>“ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements the achievement of which involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make.  All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. </li></ul><ul><li>The risks and uncertainties referred to above include - but are not limited to - risks associated with the integration of Sendia Corporation’s technology, operations, infrastructure and personnel with ours; unexpected costs or delays incurred in integrating Sendia with, which could adversely affect our operating results and rate of growth; any unknown errors or limitations in the Sendia technology; any third party intellectual property claims arising from the Sendia technology; customer and partner acceptance and deployment of the AppExchange and AppExchange Mobile platforms; interruptions or delays in our service or our Web hosting; our new business model; breach of our security measures; possible fluctuations in our operating results and rate of growth; the emerging market in which we operate; our relatively limited operating history; our ability to hire, retain and motivate our employees and manage our growth; competition; our ability to continue to release and gain customer acceptance of new and improved versions of our CRM service; unanticipated changes in our effective tax rate; fluctuations in the number of shares outstanding; the price of such shares; foreign currency exchange rates and interest rates. </li></ul><ul><li>Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including our Form 10-K for the fiscal year ended January 31, 2006. These documents are available on the SEC Filings section of the Investor Information section of our website at . </li></ul><ul><li>Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all.  Customers who purchase our services should make purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law. </li></ul>
  3. 3. Ariel Kelman Director, Product Marketing [email_address]
  4. 4. Introducing our Panel <ul><li>Cliff Bell </li></ul><ul><li>CIO </li></ul><ul><li>Phoenix Technologies </li></ul>Jeff Guillot EVP Product and Technology Hoovers Jim Benson CIO K/P Corporation Scott Barstow CTO
  5. 5. Topics <ul><li>How on-demand impacts the IT/business relationship </li></ul><ul><li>How to evaluate on-demand TCO </li></ul><ul><li>Salesforce and Compliance </li></ul><ul><li>IT focus on innovation versus infrastructure </li></ul><ul><li>Extending beyond CRM </li></ul><ul><li>The impact of Apex </li></ul>
  6. 6. 1. How On-Demand Impacts the Business / IT Relationship <ul><li>Initial implementation </li></ul><ul><li>Change management </li></ul><ul><li>Business user self sufficiency </li></ul><ul><li>Delegated administration </li></ul><ul><li>Delegated application development vs. Rogue projects </li></ul>
  7. 7. 2. How to Evaluate On-Demand vs. On-Premise TCO <ul><li>Transparency of costs </li></ul><ul><li>The role of implementation risk </li></ul><ul><li>Assessing long term infrastructure costs </li></ul><ul><li>Accounting for upgrades </li></ul>
  8. 8. Gartner’s Take on TCO
  9. 9. 3. Salesforce and Compliance <ul><li>Has your deployment of Salesforce been implemented by government regulation compliance? </li></ul><ul><ul><li>HIPPA </li></ul></ul><ul><ul><li>Can-Spam Act </li></ul></ul><ul><ul><li>Do Not Call List </li></ul></ul><ul><ul><li>Graham-Leach-Bliley Act </li></ul></ul><ul><ul><li>California Security Breach Information Act </li></ul></ul><ul><ul><li>Sarbanes-Oxley Act </li></ul></ul><ul><ul><li>European Safe Harbor Certification </li></ul></ul><ul><ul><li>USA Patriot Act </li></ul></ul><ul><li>Recommendations for dealing with these issues </li></ul><ul><li>People, process, and technology implications </li></ul>
  10. 10. 4. IT Focus on Innovation vs. Infrastructure Source: Gartner Inc., “North American Small and Midsize Business Spending and Staffing Behaviors, 2005”, February 2006) Number of Employees <ul><li>What has your experience been? </li></ul><ul><li>What is the impact of and on-demand? </li></ul>7.9 8.0 4.5 6.2 Frontier 20.4 20.0 17.0 19.1 Enhancement 18.5 20.8 16.4 16.2 Utility 53.2 51.3 62.2 58.4 Infrastructure > 500 100 to 499 20 to 99 < 20 IT Spending Distribution
  11. 11. 5. Extending beyond CRM ye Current Winter 07 Expansion Content File Share Project Portal MS Sharepoint Intranet Transaction Process Data Press Release approval Spreadsheet MS Access Group (Group Lead) Recruiting Bug tracking ProServ Automation Product Management Project Management Department (Dept Manager) Payroll (ADP) Financials (Oracle) Supply Chain Benefits Enrollment Expense Mgmt Help desk Procurement HR CRM Analytics Enterprise (C level) Paypal CSS/PRM Internet/ Extranet
  12. 12. 6. What’s the Impact of The First On-Demand Programming Language and Platform Run custom business logic on our server Customize any CRM feature or build your own Build Any Application! Data apps Process apps Transactional apps
  13. 13. Questions & Answers <ul><li>Cliff Bell </li></ul><ul><li>CIO </li></ul><ul><li>Phoenix Technologies </li></ul>Jeff Guillot EVP Product and Technology Hoovers Jim Benson CIO K/P Corporation Scott Barstow CTO
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