This document analyzes the language used on the front cover of Vogue magazine. It notes the themes of gold, wealth and royalty represented by the images of Cara Delevingne dressed like a queen. These themes reinforce the main stories about fashion royalty and Cara Delevingne being crowned. The document also discusses how phrases like "Vogue insiders" and "Style secrets" aim to persuade readers to buy the magazine to learn insider fashion tips normally reserved for industry elites. Having Cara Delevingne's signature on the cover further shows Vogue's elite status.

1. Language Analysis:
I think that this front cover Is a great prime example for
language analysis. This is because there is an obvious
theme of the colour gold; the theme of wealth and royalty.
Apart from the obvious ‘masthead’ my eyes are drawn to
the main feature story ‘Fashion royalty’ – this statement is
relevant to the image of ‘Cara Delavingne’ who is dressed
as basically: royalty, like a Queen. This links nicely with
Cara’s own feature story ‘Cara Delevingne Crowned Miss
Cool’ – when you think of the word ‘crowned’ you think of
the Queen, you think of royalty, wealth and gold.
Therefore, she has cleverly been modeled as being
someone of superiority to reinforce the fact of both her
feature story, and that of the main feature story too. The
way it says ‘The style secrets of Vogue insiders’ will also
draw the audience’s attention to this magazine, this is
because ‘Vogue’ are trying to grab your attention, trying to
persuade you to buy this magazine so that you can know
the inside scoop to the fashion industry – that you can only
know this information if you buy this issue of Vogue. That
only the ‘insiders’ can know. As Vogue are of an upper-class
institution, I think this issue and the statement ‘Vogue
insiders’ will entice people who don’t normally buy it or
can’t normally afford it. People will be persuaded to buy it
just to find out the style secrets so they can appropriate it
to their own lives. Also, the alliteration of ‘Style secrets’ roll
off your tongue when spoken, this is an advantage because
it stands out more and people will remember it. The fact
that Vogue has added a copy of Cara’s signature on to the
front cover shows that Vogue is so elite that they can get
ahold of a supermodel’s signature.

2. Institution:
People refer to Vogue as the ‘fashion bible’. ‘Vogue’ was
founded in 1894 in the United States via Arthur Turnure
who made ‘Vogue’ in to a weekly publication. After he
died, ‘Conde Montrose Nast’ began to make Vogue
recognized in 1910. It began to travel overseas by 1910,
building up its reputation as one of the most elite
magazines in the world that would feature hundreds of
well-known celebrities. I know that people primarily buy
this magazine because of it’s high-standard and quality. It is
re-noun for it’s presentation and classy contents. This
magazine focuses on contemporary fashion and
modernization. In 1973, Vogue became a monthly
publication, expanding its imagery for that of the wealthy
audience.
• Information found at Wikipedia and own knowledge.

3. Ideology:
‘Vogue’ is that of an upper-class magazine, it features
classy celebrities that people aspire to. The magazine itself
is around £5.00, therefore this means that Vogue is
targeted at an audience who can afford the high price.
They want to be viewed as a top-end, high-class
publication so that only wealthier people primarily buy it –
thus keeping up the high standard of the celebrities they
can feature. Vogue could be seen as the self-righteous
‘snob’ of the ‘glossy-mag’ industry because of the high-price
– but, people see it as a well-lusted product. As it
aims for the idea of wealth and organization, everything on
the cover draws you in to a world of elite, wealth,
prestigiousness and contemporary class. Vogue’s ideology
is the opposite of a common £1.80 magazine featuring
high-street gossip – Vogue is all about designer products,
fashion and supermodels. They aim to get the most well-respected,
most-aspired and wealthiest celebrities and
models on their front page to promote their ideology of
having a lot of money to splash on their product, therefore
making the audience splash their cash on it too.