This is class 1 of our Optimizely Summer School. In this class presented by our strategy consultant you will learn: - How to use analytics to find weaknesses on your website - How to align these areas for optimization with your company goals - How to incorporate these goals into a detailed testing plan This is relevant for: Digital Marketing Product Management User Experience Web Analytics E-Commerce Sign up here for all the remaining classes of this summer: http://pages.optimizely.com/summer-school-2015.html Sign up for Optimizely here: https://www.optimizely.com/