Jabong is an Indian online fashion retailer that sells apparel, footwear, accessories and other lifestyle products. It has headquarters in Gurgaon, India and delivers products across India. Jabong carries over 1,000 brands and 90,000 products on its website. It aims to deliver products to customers on time through both an inventory model and a managed marketplace model.

3.  Jabong.com is an Indian fashion and
lifestyle e-commerce portal. It retails
apparel footwear, accessories, beauty
products, fragrances, home accessories
and other fashion and lifestyle products.

5. Headquarters Gurgaon , India
Area Served India
Industry Fashion and Lifestyle,
Online retailing
Slogan Delivering Lifestyle
Website www.jabong.com
Launched 2012
Current Status Online

6.  Founder as well as Managing
Directors:-
Manu Kumar Jain
Praveen Sinha
Arun Chandra Mohan
 USP:-
Delivering product at the door step on
time.

9. The site started operation in January 2012.
The managing officers are Arun Chandra Mohan
and Praveen Sinha.
In March 2013, Jabong was shipping 6000 to
7000 orders a day.
As per the Livemint article, during september
2013 jabong was shipping 14000 orders on the
daily basis out of which 60% were from small
towns
Jabong was one of the most visited e-commerce
sites during the Great Online Shopping Festival
2013.
Company representatives claimed that its
revenues increased 5 to 6 times compared to a

10. In 2014, Manu Jain left jabong and joined
Xiaomi India.

12.  Jabong sells shoes, apparel, accessories, home
décor and furniture through its website.
 The e-store at present carries over 1000 brands
and over 90000 products.
 Jabong added top International brands to its
catalogue.
 In November 2013 jabong entered into a
partnership with the brand Jack and Jones.
 In 2014 jabong launched an exclusive collection
designed by Rohit Bal.

16.  Jabong.com follows both an inventory model
and a managed market place model.
 In the inventory model, products are sourced
from brands and stored in jabong warehouse.
 In the managed marketplace model, jabong
provides marketing, logistics and delivery.

18. 18
 Fastest Delivery with same day Delivery in Delhi &
NCR, 48
hrs in top 10 cities, Other Cities 1-3 Days.
 Widest assortment of Products with 750 brands, more
than
50,000 products.
 Innovative Services, introduced car processing on
delivery,
Open box delivery, fashion stylists on call.
 Fastest growth, captured 20-25% of online lifestyle &
apparel
market in a short span of 20 Months.

19. 19
 E-commerce in India is its infancy and the available
infrastructure is still Inadequate.
 Lack of common taxation rules further hider growth in
this
segment.
 Inter-state movement of products often poses a problem
given the different taxation rates.

20.  The Indian apparel market will grow over four- fold to
attain
a staggening size of $200 billon by 2025.
 Youth potential in Indian with discretionary spending 15-
34
age bracket constitutes 35% of Indian population.
 Indian has the fastest Internet traffic growth globally
and is
expected to have 348 million users by 2017.
20

21. 21
 Online players like myntra.com , filpkart and Zovi.com
are
strong competitors looking to expand into apparel
market.
 Product retailers having strong distribution network and
brick and mortar stores.
 Corporate gifting firms having long standing account
and
strong sourcing capabilities.

23.  Jabong is using digital marketing to enhance the
transactions and revenues and social media to
increase engagement.
 Off-line media are used to generate awareness
in small towns and cities.
 In jabong’s digital strategy its Facebook page
has recently crossed 1 million likes and has
17K+ followers in Twitter.
 They are also focused towards attracting female
shoppers more than men.

24.  They are also focused towards attracting female
shoppers more than men.
 Jabong has used the internet widely to promote
its brand.
 However jabong launched its first TV campaign
in march 2012.

26.  In May 2013 jabong presented a fashion
collection based on the bollywood movie Yeh
Jawani Hai Deewani.
 In July 2013 jabong associated with bollywood
again through the movie Bhaag Milkha Bhaag
and offered a collection inspired by the movie.
 In December 2013 jabong presented a collection
of products inspired by the movie Dhoom-3,
including bags, hats, pendants and rings.

27.  In 2014 jabong partnered with Humpty Sharma
Ki Dulhania.
 It has partnered with Lakme Fashion Week for
next four seasons and with designer Rohit Bal
for an exclusive collection.

29. o Jabong also has an international store called
jabongworld.com, which sells Indian ethnic wear
and western wear such as sarees, lehengas,
salwar suits and dress materials, dresses.

31.  Jabong.com received the award for the
‘Most Impactful Launch of the year’ at ‘Pitch
Brands 50 Awards 2013.
 According to Trust Research Advisory
Jabong ranked among the top 25 trusted
online brands in India.
 Jabong is among the top 3 e-commerce
players in India when it comes to customer
satisfaction.

33.  Myntra.com
 Ebay
 Flipkart.com
 Amazon.com
 Homeshop
 Snapdeal.com
 Rediff.com etc….

35. Widest assortment of products
Fastest delivery
High quality customer service
Flexible payment options
Inspiring and Aspirational
Customization and Innovations