features of ecommerce marketing

1. Ecommerce
Marketing

2. www.computerart.in
What is Ecommerce?
• Commercial Transaction over the
websites/mobile applications

3. Famous ecommerce websites
1. amazon.com
2. flipkart.com
3. snapdeal.com
4. jabong.com
5. shopclues.com
6. aliexpress.com
7. etsy.com

4. E-Commerce Software
By the ecommerce software you can create
online store, by which you can sell products or
services

5. Open Source E-Commerce Platforms
1. Magento
2. Opencart
3. OsCommerce
4. PrestaShop
5. Zen Cart
6. Abante Cart Software and many more

6. Paid E-Commerce Platforms
1. Shopify.com
2. shopaccino.com

7. Shopping Cart Software
1. It’s a module of ecommerce software
2. A buyer “add to cart” product because of one wants to buy it.
3. It’s second final step to purchase the product.
4. These applications typically provide a means of capturing a
client's payment information
5. Generally appears top right corner of the website.

8. Payment Gateway
1. Interface between ecommerce website, you and the bank.
2. The payment gateway authenticates buyer’s credit/debit card information.

9. How Payment Gateway Works?

10. Major Payment Gateway
1. Razorpay
2. InstaMojo
3. PayUBiz
4. PayUMoney
5. CC Avenue
6. Rupay
7. Citrus pay
8. Secure Pay
9. Paydesk
10. EBS
11. PayTM
12. Paypal
13. Payoneer
14. Stripe
• Setup Fee
• Annual Maintenance Fee
• Transactional Fee

11. Logistics Services
1. DHL
2. Blue Dart
3. DTDC
4. Gati
5. Fedex
6. Indian Post (EMS)
7. First Flight
8. UPS

12. Woo commerce Integration
1. WordPress Integration
2. Setting up Ecommerce Store over
WordPress
3. Setting up Payment method (PayPal)

13. Product Page / Category
Attributes
1. Search Bar
2. Filters
3. Featured Products
4. Recently Viewed
5. Product Images
6. Product Images Gallery
7. Product Description
8. Product Specification
9. Product Zoom Option
10. Ratings
11. Checkout Page
12. CTAs
13. Related Products
14. Wish list

14. Ecommerce Web Page
Attributes
1. Offers / Deals of Day
2. Login / Signup Facility
3. CTAs
4. Payment Methods
5. Contact Details
6. Advertising
7. Privacy Policy
8. Delivery Details
9. Terms and Condition
10. Return Policy
11. Newsletter Subscription
12. FAQs
13. Thank you Page
14. Landing Page
15. Menu / Mega Menu

15. Ecommerce SEO
1. On Page
2. Off Page

16. On Page SEO
• User generated Reviews
• Optimising Product Description
• Blog Postings related to Products and
Information
• Keyword targeting as per the page nature
• Optimising Images
• Permalinks
• Avoid duplicate content
• Linkable Products Pages

17. On Page SEO
• Create Image and video Sitemap
• Search Bar
• Treat category pages as an independent
homepage
• Site Speed
• Accessibility
• Trust Indicators
• FAQs/Support Page

18. Off Page SEO
• E Book Submission
• Press Release and News Submission
• Video Product Review
• Images and Info graphics Submission
• Product Listing Sites (Google, Facebook,
Yahoo, Bingetc.)

19. Facebook Product Listing
Facebook Fan Page >> Shop