Jabong is an Indian e-commerce portal for fashion and lifestyle, operating since January 2012, with a diverse catalogue of over 1000 brands and a logistics arm called Javas serving multiple cities. The company follows both inventory and managed marketplace models, is backed by strong investors, and focuses on rapid delivery and product range for successful market penetration. Jabong's marketing strategy includes digital campaigns, partnerships with well-known brands, and efforts to engage female shoppers.

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Case study : Jabong

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Contents
Company Information..............................................................................................................................3
Management team ..................................................................................................................................3
Company’s current operation, direction and focus....................................................................................3
SWOT Analysis of company ......................................................................................................................3
Company’s success factors .......................................................................................................................4
Company’s Marketing strategy.................................................................................................................5
Statistics..................................................................................................................................................5
References...............................................................................................................................................6

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Company Information
 It is an Indian fashion and lifestyle e-commerce portal
 The company is headquartered in Gurgaon, NCR.
 The site started operations in January 2012
 It was one of the most visited e-commerce sites during the Great Online Shopping
Festival 2013
 The e-store at present carries over 1000 brands and over 90,000 products. Other
products include jewellery and gold coins.
 Employee count is 500 -1000
Management team
 Praveen sinha – Co-founder
 And three colleagues – Manu kumar jain, Arun Chandra mohan, Mukul bafana
 All the departments function as a team with a common and well defined goal
Source: (Linkedin)
Company’s current operation, direction and focus
Jabong.com follows both an inventory model and a managed marketplace model. In the
inventory model, products are sourced from brands and stored in the Jabong warehouse. In the
managed marketplace model, Jabong doesn’t store the inventory but takes care of customer
service and returns. Jabong’s logistic operations launched JaVAS as a separate service
independent of Jabong. JaVAS covers around 50-55 cities and a majority of its customers are e-
commerce firms. Vision is to be the one stop shop for fashion and lifestyle needs of Indian
consumers. They are constantly adding more international and national brands to their
catalogue.
SWOT Analysis of company
Strengths:
 Strong investor backing
 Fastest delivery

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 Widest assortment of products with 750 brands
 Innovative services, introduced card processing on delivery
Weaknesses:
 Available infrastructure is still inadequate
 Lack of common taxation rules
 The consumer mindset is still towards the touch and feel system
Opportunities:
 Youth potential in India with discretionary spending
 India has the fastest internet traffic growth globally and is expected to have 348 million
users by 2017
Threats:
 Online players like myntra, flipkart, and zovi are strong competitors looking to expand
into apparel market
 Product retailers having strong distribution network
Company’s success factors
Jabong, a portal that has reached the zenith of success in just a few months, is the brainchild of
Arun Chandra Mohan, Lakshmi Potluri and Praveen Sinha. While the focus of the leading online
portals at that time was to offer customers lowest prices in the forms of deals and discounts,
Jabong’s driving factor was its commitment to deliver a wide range of products within the
shortest time frame possible, at prices that are within the reach of the common man. Jabong’s
successful penetration in the Indian e-tail market is helped by various partnerships. Because of
its success, Nike partnered with Jabong and launched its new range of cricket gear on Jabong’s
site.
 Jabong.com won the "Online Retailer of the Year" award in the first eTailing India e-
commerce industry awards
 Jabong.com received the award for the ‘Most Impactful Launch of the year’ at ‘Pitch
Brands 50 Awards 2013

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Company’s Marketing strategy
 The company's main source of promotion has been the internet
 The company launched its first TV campaign in March 2012. Other television campaigns
appeared in September 2012 and during 2013 Jabong
 In November 2013 Jabong together with Puma launched the digital fitness campaign
“Gear up Buddy” with Bollywood actor Chitrangada Singh
 In a bid to position itself as an online fashion destination, Jabong has partnered
with Lakme Fashion Week for next four seasons and with designer Rohit Bal for an
exclusive collection
 Jabong is using digital marketing to enhance the transactions and revenues and social
media to increase engagement.
 They are also focused towards attracting female shoppers more than men
Statistics
 It has Google page rank 5/10
 Total estimated website traffic net worth is $6.7 million USD
 It has been receiving a daily page views of 3 million hits
 Daily advertisement revenue is $9,116 USD and monthly revenue $273,481 USD
 Average page load time is 2 seconds, which is 31% faster than other websites around
the world
 It is linked with 2049 other websites
Source: (Freewebsitereport)

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References
Freewebsitereport. (n.d.). Retrieved 06 05, 2014, from Freewebsitereport:
http://www.freewebsitereport.org/
Linkedin. (n.d.). Retrieved 06 05, 2014, from Linkedin: http://www.linkedin.com
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