This report highlights the case study of jabong and what made it a successful online eCommerce portal. The report covers following information.
- Company's information
- SWOT Analysis
- Company's success factors
- Company's marketing strategy
Eureka Forbes Ltd is a consumer goods company based in Mumbai, India that was founded in 1982. It uses a direct sales model where employees called "EuroChamps" conduct cold calls and home demonstrations to sell water purifiers, vacuum cleaners, and other products. The document discusses Eureka Forbes' sales organization, recruitment and training of EuroChamps, their daily routines, and compensation structure. It also notes some current issues like territory conflicts and outlines changes the new CEO is making, like formalizing training and revising the compensation plan.
Dana Wheeler is preparing recommendations for The Fashion Channel's new segmentation and positioning strategy to strengthen its competitive position against main rivals Lifetime and CNN. Three scenarios are suggested: 1) Targeting multiple segments including Fashionistas, Planners & Shoppers and Situationalists with a 20% rating increase but 10% CPM decrease. 2) Targeting just Fashionistas with a 20% rating decrease but 75% CPM increase and $15M in new programming. 3) Targeting Fashionistas and Planners & Shoppers with a 20% rating increase and 25% CPM increase requiring $20M in new programming. Scenario 3 is estimated to generate the highest net income of $168.8M
This document presents a proposed compensation plan called ShareIt for the restaurant chain Wrap It Up. Currently, Wrap It Up is facing issues like high employee turnover and declining customer satisfaction. ShareIt ties manager compensation to store profits. Two pilot stores, Santa Monica and Costa Mesa, tested different strategies under ShareIt. Santa Monica focused on promotions while Costa Mesa aimed for cost reductions. Both saw increased profits but Santa Monica's customer satisfaction improved while Costa Mesa's declined. The document recommends continuing the customer-centric approach and improving employee satisfaction metrics to sustain high profits and customer satisfaction long-term.
Unilever in India: Hindustan Lever's Project Shakti - Marketing FMCG to the R...Anurag Kumar
Project Shakti is a rural distribution initiative in small villages. The project benefits HUL by enhancing its direct rural reach and at the same time creates livelihood opportunities for underprivileged rural women. Shakti started with 17 women in one state. Today, it provides livelihood enhancing opportunities to over 65,000 Shakti Entrepreneurs who distribute our productions in more than 165,000 villages and reach over four million rural households.
As per Unilever Sustainable Living Plan, Unilever will increase the number of Shakti entrepreneurs that it recruits, trains and employs from 45,000 in 2010 to 75,000 in 2015 globally.
Cottle taylor : Expanding the oral care group in india case studyBonny V Pappachan
This is a case study of cottle taylor discussed in a management class. In this case study , all efforts are being made to solve the case study and all the questions are answered. Hope this would be useful to management students.
Lisa Johnson is the area manager for Citibank's Los Angeles area. James McGaran is the branch manager of Citibank's largest Los Angeles branch. Citibank implemented a balanced scorecard to evaluate manager performance across financial, strategy, customer satisfaction, control, and people measures. For James' first evaluation, he scored above par in all areas except customer satisfaction, which was below par. His overall evaluation was still above par given his strong performance otherwise and that it was the first year of the new system. Management advised him that he needs par ratings in all areas for an above par overall rating in the future.
SaleSoft, Inc was founded in 1993 to develop software that drives efficiencies in sales, marketing, and customer service processes. Their flagship product is PROCEED, a comprehensive sales automation system (CSAS). PROCEED automates the entire sales cycle from lead generation to post-sales support. SaleSoft is considering launching a new product called Trojan Horse, focused only on sales automation. Trojan Horse would offer quick entry into new customer accounts but could distract from PROCEED and cannibalize its sales. After analyzing the products, market, and financial projections, the recommendation is for SaleSoft to continue focusing on PROCEED due to its strategic alignment and greater long-term returns.
Eureka Forbes Ltd is a consumer goods company based in Mumbai, India that was founded in 1982. It uses a direct sales model where employees called "EuroChamps" conduct cold calls and home demonstrations to sell water purifiers, vacuum cleaners, and other products. The document discusses Eureka Forbes' sales organization, recruitment and training of EuroChamps, their daily routines, and compensation structure. It also notes some current issues like territory conflicts and outlines changes the new CEO is making, like formalizing training and revising the compensation plan.
Dana Wheeler is preparing recommendations for The Fashion Channel's new segmentation and positioning strategy to strengthen its competitive position against main rivals Lifetime and CNN. Three scenarios are suggested: 1) Targeting multiple segments including Fashionistas, Planners & Shoppers and Situationalists with a 20% rating increase but 10% CPM decrease. 2) Targeting just Fashionistas with a 20% rating decrease but 75% CPM increase and $15M in new programming. 3) Targeting Fashionistas and Planners & Shoppers with a 20% rating increase and 25% CPM increase requiring $20M in new programming. Scenario 3 is estimated to generate the highest net income of $168.8M
This document presents a proposed compensation plan called ShareIt for the restaurant chain Wrap It Up. Currently, Wrap It Up is facing issues like high employee turnover and declining customer satisfaction. ShareIt ties manager compensation to store profits. Two pilot stores, Santa Monica and Costa Mesa, tested different strategies under ShareIt. Santa Monica focused on promotions while Costa Mesa aimed for cost reductions. Both saw increased profits but Santa Monica's customer satisfaction improved while Costa Mesa's declined. The document recommends continuing the customer-centric approach and improving employee satisfaction metrics to sustain high profits and customer satisfaction long-term.
Unilever in India: Hindustan Lever's Project Shakti - Marketing FMCG to the R...Anurag Kumar
Project Shakti is a rural distribution initiative in small villages. The project benefits HUL by enhancing its direct rural reach and at the same time creates livelihood opportunities for underprivileged rural women. Shakti started with 17 women in one state. Today, it provides livelihood enhancing opportunities to over 65,000 Shakti Entrepreneurs who distribute our productions in more than 165,000 villages and reach over four million rural households.
As per Unilever Sustainable Living Plan, Unilever will increase the number of Shakti entrepreneurs that it recruits, trains and employs from 45,000 in 2010 to 75,000 in 2015 globally.
Cottle taylor : Expanding the oral care group in india case studyBonny V Pappachan
This is a case study of cottle taylor discussed in a management class. In this case study , all efforts are being made to solve the case study and all the questions are answered. Hope this would be useful to management students.
Lisa Johnson is the area manager for Citibank's Los Angeles area. James McGaran is the branch manager of Citibank's largest Los Angeles branch. Citibank implemented a balanced scorecard to evaluate manager performance across financial, strategy, customer satisfaction, control, and people measures. For James' first evaluation, he scored above par in all areas except customer satisfaction, which was below par. His overall evaluation was still above par given his strong performance otherwise and that it was the first year of the new system. Management advised him that he needs par ratings in all areas for an above par overall rating in the future.
SaleSoft, Inc was founded in 1993 to develop software that drives efficiencies in sales, marketing, and customer service processes. Their flagship product is PROCEED, a comprehensive sales automation system (CSAS). PROCEED automates the entire sales cycle from lead generation to post-sales support. SaleSoft is considering launching a new product called Trojan Horse, focused only on sales automation. Trojan Horse would offer quick entry into new customer accounts but could distract from PROCEED and cannibalize its sales. After analyzing the products, market, and financial projections, the recommendation is for SaleSoft to continue focusing on PROCEED due to its strategic alignment and greater long-term returns.
Siebel System: Anatomy of a Sale, Part 1Anant Lodha
Gregg Carman's job was to serve financial services clients in the New England region, including FleetBoston, Siebel's largest client. Carman was negotiating a $2.1 million deal with Quick & Reilly, a stockbroker acquired by FleetBoston. After the acquisition, Carman had to decide whether to continue supporting Quick & Reilly or focus on FleetBoston's wishes. The document discusses Siebel's goals, products, partnerships, and approach to ensuring customer satisfaction. It also evaluates Carman's interactions with potential customers from Quick & Reilly.
The document discusses self-management at The Morning Star company. It was started in 1970 and believes in self-management rather than a traditional hierarchy. Employees have a CLOU (Colleague Letter of Understanding) that outlines their responsibilities and goals. However, issues arose with a lack of accountability, coordination, skills development and compensation decisions. The proposal suggests addressing these through premium pay for top performers, improving the compensation evaluation process, and adding both minimum fixed pay and variable premium pay. Self-management works best with peer accountability and initiative from all colleagues.
Barco Projection Systems, the market leader in graphic projectors, was surprised by Sony's new superior graphics projector launching at a lower price. Barco needs to counter quickly by launching new superior models and re-pricing existing ones. The document analyzes Barco, Sony, their products and strategies, the projection systems market and customers, technological environment, competitors like ElectroHome, and collaborators like distributors. It considers Barco's planned digital BD700 launch and Sony's 1270 product threatening its leadership in graphics and data projectors.
Atlantic Computer manufactures servers and high-tech products. It dominates the traditional server market but seeks to enter the growing basic server market. It developed the Tronn server and PESA software to accelerate Tronn's speed by 4 times. Atlantic must determine pricing for the Tronn-PESA bundle. Four options are analyzed: 1) include PESA for free 2) price competitively against main rival Ontario 3) use cost-plus pricing 4) value-in-use pricing sharing savings. The analysis recommends value-in-use pricing to demonstrate value to customers while allowing for potential profit sharing that benefits both parties.
Thomas Green recently joined Dynamic Displays as an Account Executive and has quickly been promoted due to his success in securing a large contract. However, he has developed a poor working relationship with his superior, Frank Davis, the Marketing Director. Green challenges Davis' authority and fails to provide updates or back up his claims with data as requested. He also works individually rather than collaborating with the team. Going forward, Green needs to improve his marketing knowledge, build trust with Davis and his team through communication and collaboration, and take responsibility for his mistakes.
The document discusses options for implementing an ERP system for a company that provides electrical and civil services. Three options are considered: implementing ERP on-premise through Bluechip corporation, implementing ERP on-premise through Codeautomations, or implementing ERP on the cloud through Codeautomations. Bluechip's on-premise quote is over budget. Codeautomations' cloud option has the lowest initial cost but higher ongoing costs than their on-premise option. While the cloud option is cheapest initially, the on-premise option through Codeautomations has the lowest total cost over 5 years. However, organizational acceptance and risk of failure also need consideration.
- Delwarca is a software company that provides customer support through four units, including Remote Support managed by Jack McKinnon
- Customers were dissatisfied with long wait times under the previous single-phase support system
- McKinnon introduced the Rapid ID process which employs "Director Associates" to direct calls to the appropriate support level, reducing wait times and increasing customer satisfaction and capacity utilization
Clique Pens - Case Study Solution by Kamal Allazov (Essay type)Kamal Allazov (MSc.)
Clique Pens Case Study by Harward Mba Center. This paper introduces possible solutions and recommendations by MSc. Marketing student - Allazov Kamal. (https://allazov.org/)
Best Buy faces competition from online retailers who can offer lower prices. While Best Buy has higher operating costs for its physical stores, it also provides a valuable in-person shopping experience. The document evaluates alternatives for Best Buy and recommends that it invest in improving its stores and online platform while focusing on customer experience rather than just price to better compete against online retailers.
McKinsey & Company: Managing Knowledge and LearningDisha Ghoshal
As part of Strategy execution, this presentation on was on how McKinsey & Company flourished throughout the years by Managing Knowledge and Learning diligently.
Fuji Xerox began as a 50/50 joint venture between Fuji Photo Film and Rank Xerox in 1962. Over time, Fuji Xerox strengthened its technical capabilities through R&D and product development, becoming an important manufacturing and sales partner for Xerox in Asia. By the 1990s, Fuji Xerox supplied most of Xerox's low and mid-volume copiers globally and the companies established strategic partnerships to collaborate on new products and markets in response to competition from Canon.
ATLANTIC COMPUTER: A BUNDLE OF PRICING OPTIONS Akshay Jain
There are four main types of pricing strategies from which Atlantic Computers canchoose. First, Atlantic Computers could stay with the status quo and offer software tools for free. Second, it could choose competitive based pricing. Third it could choose from Cost-plus pricing. Finally, it could choose value-in use pricing.In addition to determining which pricing strategy to use, Atlantic
Clique Pens Pricing: The Writing Implements Division of U.S. Home Demin Wang
Clique Pens has experienced a 6% decline in gross profit margins over the past 2 years. There is a debate between the VP of Marketing and VP of Sales over how to allocate the marketing development funds (MDF) budget. The VP of Marketing wants to use MDF for consumer discounts and promotions to build brand equity, while the VP of Sales wants to use it for trade promotions and discounts to retailers. They need to compromise on a plan to satisfy both consumers and retailers.
The pen industry is highly competitive with 50 major competitors. Retailers like Staples, Walmart, and Walgreens have significant bargaining power and prioritize discounts and incentives from manufacturers. Clique will need to decide how
Hindustan Unilever Limited (HUL) is India's largest FMCG company. One of its oldest brands, Lifebuoy soap, was officially launched in India in 1935. While it stood for health and hygiene through germ protection, over time it faced stagnating market share. To address this, HUL changed Lifebuoy's manufacturing process, divided it into different price categories, reduced prices, and focused promotion on rural populations. A key campaign, 'Swasthya Chetna', initiated in 2002, aimed to educate over 130 million rural Indians across 30,000 villages on the importance of hand washing with soap. By partnering with local governments and using interactive methods, it became the world
Jabong: Balancing the Demads of Customers and SuppliersSaiteja Pamu
This document discusses Jabong, an Indian e-commerce fashion retailer, and its relationship with supplier Puma. It summarizes Jabong's history, business model, growth strategies, and customer base. In 2014, Puma introduced new brand guidelines restricting discounts on core products. This impacted Jabong's sales and customer acquisition. The document analyzes options like continuing with core products, requesting exclusive product ranges, or moving Puma to a marketplace model to balance customer and supplier demands.
Goodyear: The Aquatred Launch : Harvard Case AnalysisSameer Mathur
- Five tire companies once dominated the US tire market but faced decline due to foreign competition and rising costs. Radial tires with increased mileage replaced bias tires in the 1970s and 1980s.
- The document discusses the US tire market in the 1990s, noting increased average mileage per tire, lower prices due to overcapacity, and consumers' lack of brand loyalty. It profiles Goodyear as the only remaining US company and discusses its new Aquatred tire.
- Goodyear launched the Aquatred, positioned as an innovative radial tire with best-in-class wet traction and a 60,000 mile warranty. It was priced competitively at $89.95-$93.95 and marketed toward safety
In August 2000, P&G introduced one of its kind product Crest Whitestrips, readily available online and through dentist offices
P&G claims that the new products are 10 times more effective than the Colgate Tartar Control Whitening Within two years P&G captured more than 80% of the share market. Colgate made a come back in August 2002 with Simply White. Colgate’s USP was that it focused on convenience and lower price. One month after introduction Simply White captures half the market with Crest Whitestrips losing 50% of its market share.
This document analyzes the symbolic linkages between the brands Raga and Tanishq in the Indian context. It provides background on the brands and their target markets of women. A survey was conducted of young Indian professionals and students to understand their brand perceptions and associations. The results showed that while Raga performs well in some dimensions, Tanishq has stronger brand equity, resonance, and excitement. Recommendations are provided on how Raga can better leverage the symbolic linkages and equity of Tanishq through co-branding, advertising, and improving its own brand image and resonance.
Montreaux Chocolate aims to introduce a new line of premium dark chocolates in the US market. After generating 45 initial ideas and screening them down to 12 fruit-based concepts, they developed 4 refined dark chocolate concepts containing 70% cocoa with flavors like blueberry, pomegranate, and cranberry. These would be offered in a 3.5 oz candy bar and 5 oz stand-up pouch, priced at $4.49, and distributed through supermarkets, drug stores, and convenience stores nationwide. Market research with 200 consumers on each concept was positive, and Apollo's large size, growing market share, and focus on health positions them well to successfully launch this new product line.
Siebel System: Anatomy of a Sale, Part 1Anant Lodha
Gregg Carman's job was to serve financial services clients in the New England region, including FleetBoston, Siebel's largest client. Carman was negotiating a $2.1 million deal with Quick & Reilly, a stockbroker acquired by FleetBoston. After the acquisition, Carman had to decide whether to continue supporting Quick & Reilly or focus on FleetBoston's wishes. The document discusses Siebel's goals, products, partnerships, and approach to ensuring customer satisfaction. It also evaluates Carman's interactions with potential customers from Quick & Reilly.
The document discusses self-management at The Morning Star company. It was started in 1970 and believes in self-management rather than a traditional hierarchy. Employees have a CLOU (Colleague Letter of Understanding) that outlines their responsibilities and goals. However, issues arose with a lack of accountability, coordination, skills development and compensation decisions. The proposal suggests addressing these through premium pay for top performers, improving the compensation evaluation process, and adding both minimum fixed pay and variable premium pay. Self-management works best with peer accountability and initiative from all colleagues.
Barco Projection Systems, the market leader in graphic projectors, was surprised by Sony's new superior graphics projector launching at a lower price. Barco needs to counter quickly by launching new superior models and re-pricing existing ones. The document analyzes Barco, Sony, their products and strategies, the projection systems market and customers, technological environment, competitors like ElectroHome, and collaborators like distributors. It considers Barco's planned digital BD700 launch and Sony's 1270 product threatening its leadership in graphics and data projectors.
Atlantic Computer manufactures servers and high-tech products. It dominates the traditional server market but seeks to enter the growing basic server market. It developed the Tronn server and PESA software to accelerate Tronn's speed by 4 times. Atlantic must determine pricing for the Tronn-PESA bundle. Four options are analyzed: 1) include PESA for free 2) price competitively against main rival Ontario 3) use cost-plus pricing 4) value-in-use pricing sharing savings. The analysis recommends value-in-use pricing to demonstrate value to customers while allowing for potential profit sharing that benefits both parties.
Thomas Green recently joined Dynamic Displays as an Account Executive and has quickly been promoted due to his success in securing a large contract. However, he has developed a poor working relationship with his superior, Frank Davis, the Marketing Director. Green challenges Davis' authority and fails to provide updates or back up his claims with data as requested. He also works individually rather than collaborating with the team. Going forward, Green needs to improve his marketing knowledge, build trust with Davis and his team through communication and collaboration, and take responsibility for his mistakes.
The document discusses options for implementing an ERP system for a company that provides electrical and civil services. Three options are considered: implementing ERP on-premise through Bluechip corporation, implementing ERP on-premise through Codeautomations, or implementing ERP on the cloud through Codeautomations. Bluechip's on-premise quote is over budget. Codeautomations' cloud option has the lowest initial cost but higher ongoing costs than their on-premise option. While the cloud option is cheapest initially, the on-premise option through Codeautomations has the lowest total cost over 5 years. However, organizational acceptance and risk of failure also need consideration.
- Delwarca is a software company that provides customer support through four units, including Remote Support managed by Jack McKinnon
- Customers were dissatisfied with long wait times under the previous single-phase support system
- McKinnon introduced the Rapid ID process which employs "Director Associates" to direct calls to the appropriate support level, reducing wait times and increasing customer satisfaction and capacity utilization
Clique Pens - Case Study Solution by Kamal Allazov (Essay type)Kamal Allazov (MSc.)
Clique Pens Case Study by Harward Mba Center. This paper introduces possible solutions and recommendations by MSc. Marketing student - Allazov Kamal. (https://allazov.org/)
Best Buy faces competition from online retailers who can offer lower prices. While Best Buy has higher operating costs for its physical stores, it also provides a valuable in-person shopping experience. The document evaluates alternatives for Best Buy and recommends that it invest in improving its stores and online platform while focusing on customer experience rather than just price to better compete against online retailers.
McKinsey & Company: Managing Knowledge and LearningDisha Ghoshal
As part of Strategy execution, this presentation on was on how McKinsey & Company flourished throughout the years by Managing Knowledge and Learning diligently.
Fuji Xerox began as a 50/50 joint venture between Fuji Photo Film and Rank Xerox in 1962. Over time, Fuji Xerox strengthened its technical capabilities through R&D and product development, becoming an important manufacturing and sales partner for Xerox in Asia. By the 1990s, Fuji Xerox supplied most of Xerox's low and mid-volume copiers globally and the companies established strategic partnerships to collaborate on new products and markets in response to competition from Canon.
ATLANTIC COMPUTER: A BUNDLE OF PRICING OPTIONS Akshay Jain
There are four main types of pricing strategies from which Atlantic Computers canchoose. First, Atlantic Computers could stay with the status quo and offer software tools for free. Second, it could choose competitive based pricing. Third it could choose from Cost-plus pricing. Finally, it could choose value-in use pricing.In addition to determining which pricing strategy to use, Atlantic
Clique Pens Pricing: The Writing Implements Division of U.S. Home Demin Wang
Clique Pens has experienced a 6% decline in gross profit margins over the past 2 years. There is a debate between the VP of Marketing and VP of Sales over how to allocate the marketing development funds (MDF) budget. The VP of Marketing wants to use MDF for consumer discounts and promotions to build brand equity, while the VP of Sales wants to use it for trade promotions and discounts to retailers. They need to compromise on a plan to satisfy both consumers and retailers.
The pen industry is highly competitive with 50 major competitors. Retailers like Staples, Walmart, and Walgreens have significant bargaining power and prioritize discounts and incentives from manufacturers. Clique will need to decide how
Hindustan Unilever Limited (HUL) is India's largest FMCG company. One of its oldest brands, Lifebuoy soap, was officially launched in India in 1935. While it stood for health and hygiene through germ protection, over time it faced stagnating market share. To address this, HUL changed Lifebuoy's manufacturing process, divided it into different price categories, reduced prices, and focused promotion on rural populations. A key campaign, 'Swasthya Chetna', initiated in 2002, aimed to educate over 130 million rural Indians across 30,000 villages on the importance of hand washing with soap. By partnering with local governments and using interactive methods, it became the world
Jabong: Balancing the Demads of Customers and SuppliersSaiteja Pamu
This document discusses Jabong, an Indian e-commerce fashion retailer, and its relationship with supplier Puma. It summarizes Jabong's history, business model, growth strategies, and customer base. In 2014, Puma introduced new brand guidelines restricting discounts on core products. This impacted Jabong's sales and customer acquisition. The document analyzes options like continuing with core products, requesting exclusive product ranges, or moving Puma to a marketplace model to balance customer and supplier demands.
Goodyear: The Aquatred Launch : Harvard Case AnalysisSameer Mathur
- Five tire companies once dominated the US tire market but faced decline due to foreign competition and rising costs. Radial tires with increased mileage replaced bias tires in the 1970s and 1980s.
- The document discusses the US tire market in the 1990s, noting increased average mileage per tire, lower prices due to overcapacity, and consumers' lack of brand loyalty. It profiles Goodyear as the only remaining US company and discusses its new Aquatred tire.
- Goodyear launched the Aquatred, positioned as an innovative radial tire with best-in-class wet traction and a 60,000 mile warranty. It was priced competitively at $89.95-$93.95 and marketed toward safety
In August 2000, P&G introduced one of its kind product Crest Whitestrips, readily available online and through dentist offices
P&G claims that the new products are 10 times more effective than the Colgate Tartar Control Whitening Within two years P&G captured more than 80% of the share market. Colgate made a come back in August 2002 with Simply White. Colgate’s USP was that it focused on convenience and lower price. One month after introduction Simply White captures half the market with Crest Whitestrips losing 50% of its market share.
This document analyzes the symbolic linkages between the brands Raga and Tanishq in the Indian context. It provides background on the brands and their target markets of women. A survey was conducted of young Indian professionals and students to understand their brand perceptions and associations. The results showed that while Raga performs well in some dimensions, Tanishq has stronger brand equity, resonance, and excitement. Recommendations are provided on how Raga can better leverage the symbolic linkages and equity of Tanishq through co-branding, advertising, and improving its own brand image and resonance.
Montreaux Chocolate aims to introduce a new line of premium dark chocolates in the US market. After generating 45 initial ideas and screening them down to 12 fruit-based concepts, they developed 4 refined dark chocolate concepts containing 70% cocoa with flavors like blueberry, pomegranate, and cranberry. These would be offered in a 3.5 oz candy bar and 5 oz stand-up pouch, priced at $4.49, and distributed through supermarkets, drug stores, and convenience stores nationwide. Market research with 200 consumers on each concept was positive, and Apollo's large size, growing market share, and focus on health positions them well to successfully launch this new product line.
Jabong is an Indian online fashion retailer that sells apparel, footwear, accessories and other lifestyle products. It has headquarters in Gurgaon, India and delivers products across India. Jabong carries over 1,000 brands and 90,000 products on its website. It aims to deliver products to customers on time through both an inventory model and a managed marketplace model.
Myntra is an Indian online retailer founded in 2007. It sells fashion and lifestyle products from over 350 brands. Myntra was an early player in online shopping in India and helped popularize e-commerce. It utilizes a business model where it procures inventory from brands and makes it available online at the same time as in stores. Myntra has received several awards and is among the top 10 e-commerce companies in India. It focuses on fast order fulfillment and maintains a user-friendly website to drive its business.
Jabong was founded in 2011 and focused on providing a wide selection, fast delivery times, and excellent customer service rather than deals and discounts like other ecommerce companies. They operate using both an inventory model, where they store products in warehouses, and a marketplace model, where they handle fulfillment, customer service, and returns for third-party sellers. Currently 90% of their budget goes to digital marketing to increase transactions and revenues while 10% is spent on TV and outdoor advertising to generate brand awareness. Their social media presence includes over 1 million Facebook likes and 17k Twitter followers. They have promoted their brand widely online and through TV campaigns featuring Bollywood stars to increase their profile.
Flipkart is India's leading e-commerce company founded in 2007. It has expanded rapidly across India and is poised for further growth. Flipkart captures nearly half of India's e-commerce market and has over 10 million registered users that visit the site daily. The company primarily targets India's large youth population that is adopting online shopping. To maintain its leading position, Flipkart continues to enhance its offerings through acquisitions and new services, and raise hundreds of millions in investments to support its expansion plans across India.
Jabong is an Indian e-commerce company headquartered in Gurgaon that sells apparel, footwear, accessories, beauty products and home accessories. The company aims to motivate and engage employees through flexible work hours, diverse leave policies, an employee benefit plan with individual budgets, and unlimited recreation options such as a gymnasium. New employees undergo an orientation program and are assigned a buddy in HR for support. The company also aims to empower women through initiatives such as a committee to handle discrimination cases and a mentoring program for women employees.
Comparative study of eCommerce portals - jabong, yebhi, myntraVineela Kanapala
This document compares three Indian ecommerce portals: Jabong, Yebhi, and Myntra. It describes the features of each portal, including payment options, product browsing, and analytics tools. It also provides a critical analysis of pros and cons for each. Statistics are presented on search interest and traffic for the three portals based on Google Trends and other traffic data sources. Jabong has the highest traffic and revenue, while Myntra has the fastest page loading times and largest product selection. Overall the document analyzes and compares key aspects of the three major Indian ecommerce companies.
Myntra is an Indian online fashion retailer established in 2007 with headquarters in Bangalore. It was founded by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. Myntra sells over 100 brands and focuses on usability, 24/7 support, fast shipping, and hassle-free returns. It has received several awards and is among the top 10 e-commerce companies in India.
Myntra was established in 2007 and is an Indian e-commerce company that sells fashion and lifestyle products. It began as a B2B company selling personalized products like t-shirts and mugs. In 2010, it shifted to a B2C model expanding its catalog. Myntra sells products from over 200 brands and has become one of the top online retailers in India through effective marketing and social media campaigns.
Complete marketing analysis of Flipkart. Piyush Kapoor
consist of marketing analysis of flipkart which includes
History
environmental analysis of flipkart
pest analysis of flipkart
marketing mix of flipkart
This document provides a project report for the completion of a 4th semester mini project on online shopping. It includes an introduction to the project, existing system analysis and drawbacks, proposed system details, feasibility study, requirements analysis, system design specification, and planned testing. The project aims to develop an online shopping system that allows customers to shop from home, provides lower prices due to reduced overhead costs, and offers free home delivery. It will use JSP for the front end and MySQL for the back end.
- Flipkart was founded in 2007 by IIT Delhi alumni Sachin Bansal and Binny Bansal and is now India's largest online retailer.
- It initially focused on selling books but has expanded into various product categories. Flipkart is funded by venture capital and is profitable.
- Flipkart's success is attributed to its focus on strong customer service, an easy-to-use website and payment options, and robust logistics and supply chain management. It aims to continue its rapid growth and expand into new categories.
- While increased competition from Amazon poses a threat, the growing Indian ecommerce market is large enough for multiple players, and Flipkart's strong brand and customer base
Amazon.com: the Hidden Empire - Update 2013Fabernovel
Our "most favorited" 2011 study revealing Amazon.com's strategies for dominating online retail has been updated to include analyses on all of the company's latest moves, and insights into where they may be going next.
Follow us on Twitter: @faberNovel
Craftsvilla is an online brand focused on selling genuine and high quality handcrafted products across multiple categories like apparel, home furnishings, decor, jewelry and more. It aims to provide excellent customer service with no shipping or COD costs, 24 hour processing and delivery within 3 days in major cities along with a dedicated call center and generous return policy.
This document covers details about yebhi and important aspects of this eCommerce portal. It covers following information.
- SWOT analysis
- Marketing strategy
- Company direction and focus
- Company success factors
This report highlights success mantra of Myntra.com - a popular eCommerce (online shopping) website.
This covers following topics.
- Company Information
- Management team
- Company’s current operation, direction and focus
- SWOT Analysis of company
- Company’s success factors
- Company’s Marketing strategy
- Statistics
Ref
This document provides information about a summer internship project conducted at Reliance Trends to study customer satisfaction and promotional activities. It includes an introduction, declaration, acknowledgements, executive summary and table of contents. The intern conducted primary and secondary research to assess customer satisfaction levels and ways to meet customer expectations. A questionnaire was used to collect data from 50 respondents in Bangalore, which was then analyzed using bar diagrams. The findings and recommendations from the research aim to help Reliance Trends improve customer satisfaction and drive more customers through effective promotional strategies.
Zapzhoop is an ecommerce company that started in 2012 with the goal of being India's largest online retailer. It operates an online shopping portal that offers domestic and international products across various categories like books, electronics, apparel and more. The company aims to provide affordable prices, fast delivery, a great customer experience and unique product selections on its website.
•Customer acquisition and Customer Retention for company and basic knowledge on Digital Marketing.
•Social Media Marketing and surveyed the market to understand the consumer needs in the Digital Era.
This document discusses an optimized content marketing strategy called "The Power of 3" that combines content marketing, SEO, and social media. It provides an overview and sections on the importance of SEO, the differences between content marketing and optimized content marketing, leveraging the power of organic search results, metrics to measure, and a case study. The goal is to help businesses outrank competitors in search engines and drive quality traffic through an integrated approach.
Enhancement for marketing systems for sellers at flip kart enarnit1
This document provides an analysis of ways to enhance the marketing system for sellers at Flipkart, an Indian e-commerce company. It begins with an introduction that outlines some challenges sellers face and recommendations to address them. It then performs a SWOT analysis and PESTEL analysis of Flipkart. The SWOT highlights strengths like experience and acquisitions, weaknesses such as high customer acquisition costs, opportunities like increased digital literacy, and threats like high competition. The PESTEL examines political, economic, social, technological, environmental and legal factors affecting Flipkart. The document concludes by outlining a three-step implementation plan and projections of how the recommendations could benefit Flipkart and sellers.
This document provides an overview of Ebizon, a premium provider of enterprise open source solutions and services. Some key points:
- Ebizon is headquartered in New Delhi and has been in business since 2007 providing open source web development and consulting.
- They have a growing list of clients including Fortune 500 companies and startups in technology, education, and non-profit sectors.
- Ebizon prides itself on being experts in web development using technologies like PHP, CodeIgniter, Drupal, WordPress, and Magento.
- Examples of successful projects include building websites and applications for publishers, e-commerce companies, and organizations like Intel and Kaiser Permanente.
This document provides a buyer's guide for digital advertising agencies in 2013. It discusses key trends influencing the digital agency landscape, including digital advertising's increasing share of overall agency revenue. It also discusses how holding companies are using mergers and acquisitions to meet demand for digital expertise. Additionally, it explores how traditional agency fee structures are evolving to include more performance-based compensation. The guide then provides steps for choosing a digital agency and considerations for the selection process.
Brand Hook is a Bangladeshi e-commerce platform that sells authentic lifestyle products from international brands. It was founded by a CEO who had a bad experience buying duplicate products online. Brand Hook aims to provide customers with genuine products and good service. It works directly with authorized brand distributors and focuses on building trust. The company has different departments for operations, programming, design, logistics, customer service and more. It uses a business model of partnering with vendors and distributors to source authentic products and uses marketing to reach customers. A SWOT analysis found strengths in authentic products but weaknesses in niche focus, while opportunities exist in the growing e-commerce sector.
Social media is the new glue holding together intergrated campaigns in asiaPeter M Dingle
Intel achieved high social media scores and rankings among large companies according to several reports. Intel empowered all employees to engage in social media by providing training and guidelines. Intel also created playbooks to guide social media efforts on key platforms like YouTube and Facebook. Intel innovated with engaging social media campaigns that achieved strong engagement metrics and brand metrics. Intel closely moderated social media to avoid embarrassing or damaging content.
Arbitrage Enterprise is a Malaysian technology company founded in 2011 that operates an online social network marketplace called Funten.com. Funten.com allows users to advertise, sell, and buy any product or service for RM10. It is managed by 4 individuals and aims to become a leader in online social business networks in Asia Pacific by offering affordable products and services. The company conducted a survey that found most university students need additional income but have limited time for part-time jobs. Funten.com addresses this need by allowing students to earn money through online sales with minimal time commitment.
This document provides an overview of Starbucks as a case study, outlining the business context and primary issues facing the company. It includes a table of contents that structures the case analysis, breaking down the key topics into sections on the company background, main challenges, contributing factors, and sub-issues related to the difficulties Starbucks is facing. The document appears to be setting up an in-depth analysis of Starbucks by establishing the framework and important elements that will be covered.
Media industry executives seem to be figuring out solutions to the disruption caused by the digital revolution, according to the 3rd Annual Media Growth Survey from JEGI and Econsultancy (www.econsultancy.com), a global independent publisher, focused on best practice digital marketing and ecommerce. The survey results indicate an optimistic outlook on 2013, with discussions on opportunities for growth a common thread. The findings are based on research results from a survey of more than 225 industry thought leaders and influencers (83% of which were c-level executives), followed up by one-on-one interviews with select industry executives.
Social media-strategy-for-human-resourcesShamsher Khan
This document provides guidance on using social media for human resources purposes. It discusses strategies for showcasing a company on social media to attract candidates, including highlighting work accomplishments, employees, and company culture. It also offers tips for finding candidates on LinkedIn, Facebook, and Twitter, such as creating dedicated career pages and profiles, targeting ads, engaging with relevant communities, and encouraging employee referrals. Additionally, it addresses legal considerations around screening candidates' social media and training employees on appropriate social media use and policies.
This document discusses an advertising product called "Earn Cash Yearly" or "Make Money With Google" that claims to teach a secret method for making money using Google Adsense and Clickbank. The reviewer critiques the sales page, noting that Adsense and Clickbank are not unique or secret platforms. The reviewer is skeptical of claims that one can set everything up in a day and begin making thousands, as the process typically requires more time and effort. The reviewer does not recommend or affiliate with this product.
This document provides information on search engine marketing and optimization services. It discusses key topics such as:
- The objectives of internet marketing and how SEO focuses on brand awareness, customer generation and retention, sales conversion, and competition analysis.
- A case study on the potential of internet marketing in Nigeria, highlighting growing internet and mobile usage statistics that indicate opportunities.
- Definitions of search engines, marketing, and how search engine marketing aims to promote websites in search results.
- An overview of common SEO services including on-site optimization, link building, social media marketing, and analysis reporting.
- The differences between organic search results that are earned and maintained longer-term, versus generic results
Social networks are increasingly important for recruiting top talent. Employer branding is both a threat from competitors and advantage for companies. Data is being used more to make better hiring and branding decisions. Many companies are focusing on internal hiring to retain top employees. Most organizations have not adequately invested in mobile recruiting despite candidate demand.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Zilliz
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
2. 2
www.ifour-consultancy.com
Contents
Company Information..............................................................................................................................3
Management team ..................................................................................................................................3
Company’s current operation, direction and focus....................................................................................3
SWOT Analysis of company ......................................................................................................................3
Company’s success factors .......................................................................................................................4
Company’s Marketing strategy.................................................................................................................5
Statistics..................................................................................................................................................5
References...............................................................................................................................................6
3. 3
www.ifour-consultancy.com
Company Information
It is an Indian fashion and lifestyle e-commerce portal
The company is headquartered in Gurgaon, NCR.
The site started operations in January 2012
It was one of the most visited e-commerce sites during the Great Online Shopping
Festival 2013
The e-store at present carries over 1000 brands and over 90,000 products. Other
products include jewellery and gold coins.
Employee count is 500 -1000
Management team
Praveen sinha – Co-founder
And three colleagues – Manu kumar jain, Arun Chandra mohan, Mukul bafana
All the departments function as a team with a common and well defined goal
Source: (Linkedin)
Company’s current operation, direction and focus
Jabong.com follows both an inventory model and a managed marketplace model. In the
inventory model, products are sourced from brands and stored in the Jabong warehouse. In the
managed marketplace model, Jabong doesn’t store the inventory but takes care of customer
service and returns. Jabong’s logistic operations launched JaVAS as a separate service
independent of Jabong. JaVAS covers around 50-55 cities and a majority of its customers are e-
commerce firms. Vision is to be the one stop shop for fashion and lifestyle needs of Indian
consumers. They are constantly adding more international and national brands to their
catalogue.
SWOT Analysis of company
Strengths:
Strong investor backing
Fastest delivery
4. 4
www.ifour-consultancy.com
Widest assortment of products with 750 brands
Innovative services, introduced card processing on delivery
Weaknesses:
Available infrastructure is still inadequate
Lack of common taxation rules
The consumer mindset is still towards the touch and feel system
Opportunities:
Youth potential in India with discretionary spending
India has the fastest internet traffic growth globally and is expected to have 348 million
users by 2017
Threats:
Online players like myntra, flipkart, and zovi are strong competitors looking to expand
into apparel market
Product retailers having strong distribution network
Company’s success factors
Jabong, a portal that has reached the zenith of success in just a few months, is the brainchild of
Arun Chandra Mohan, Lakshmi Potluri and Praveen Sinha. While the focus of the leading online
portals at that time was to offer customers lowest prices in the forms of deals and discounts,
Jabong’s driving factor was its commitment to deliver a wide range of products within the
shortest time frame possible, at prices that are within the reach of the common man. Jabong’s
successful penetration in the Indian e-tail market is helped by various partnerships. Because of
its success, Nike partnered with Jabong and launched its new range of cricket gear on Jabong’s
site.
Jabong.com won the "Online Retailer of the Year" award in the first eTailing India e-
commerce industry awards
Jabong.com received the award for the ‘Most Impactful Launch of the year’ at ‘Pitch
Brands 50 Awards 2013
5. 5
www.ifour-consultancy.com
Company’s Marketing strategy
The company's main source of promotion has been the internet
The company launched its first TV campaign in March 2012. Other television campaigns
appeared in September 2012 and during 2013 Jabong
In November 2013 Jabong together with Puma launched the digital fitness campaign
“Gear up Buddy” with Bollywood actor Chitrangada Singh
In a bid to position itself as an online fashion destination, Jabong has partnered
with Lakme Fashion Week for next four seasons and with designer Rohit Bal for an
exclusive collection
Jabong is using digital marketing to enhance the transactions and revenues and social
media to increase engagement.
They are also focused towards attracting female shoppers more than men
Statistics
It has Google page rank 5/10
Total estimated website traffic net worth is $6.7 million USD
It has been receiving a daily page views of 3 million hits
Daily advertisement revenue is $9,116 USD and monthly revenue $273,481 USD
Average page load time is 2 seconds, which is 31% faster than other websites around
the world
It is linked with 2049 other websites
Source: (Freewebsitereport)