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This document discusses advanced communication strategies and tools for social media. It outlines both the risks and benefits of social media engagement. It emphasizes the importance of truth, trust, transparency, and accountability in social media interactions. Case studies are presented regarding brand hijacking and employee errors on social media platforms at large companies.
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1) Australians are open to sharing certain types of personal information like interests and opinions but are more cautious about sharing private identifiers like credit card numbers. Younger Australians are more willing to share photos but understand risks of sharing identifiers.
2) Australians are increasingly changing privacy settings on social media but students in particular are highly engaged with managing privacy.
3) Brands can build trust and encourage sharing by listening to online conversations, addressing issues raised, and adapting offers based on competitor discussions.
Building Community via Social Media
The document discusses the evolution of the web from static Web 1.0 to more dynamic Web 2.0 and the rise of social media. It notes that social media allows users to become content producers rather than just consumers and facilitates conversation. The document then provides statistics on social media usage and outlines different types of social networks, microblogging, blogging, and location-based applications. It discusses how social media is changing the traditional sales funnel and offers strategies companies can use on social media like customer service, PR, collaboration, thought leadership, issue advocacy, and lead generation. Finally, it covers measuring social media success and engaging in the social media conversation.
Developments affecting corporate social media strategy
Developments affecting corporate social media strategy as shared by Tiffany St James, Chair of 3rd Digital Media Seminar, Barcelona, June 2011
Ten Things Marketers Need to Know in '10
Audio track offline until 1/30/10.
EVENT: 2010 Consumer Electronics Show
AUDIENCE: Marketers
SYNOPSIS: The Social Media Hype Bubble is OVER. Consumers are getting burnt out on the hype around the media. So should marketers get out of social marketing? HELL NO. This presentation provides ten suggestions that leverage current trends in social media adoption by both consumers and business.
Children - and a Digital Age, for Reimagine Faith Formation
A presentation prepared for Reimagine Faith Formation (http://reimaginefaith2016.com/), to be presented online on Friday 26th August 2016 (7am UK time!).
Social Media and Public Transportation Associations
My presentation on social media for the Think Tanks by the Swedish Public Transportation Authorities in April-May 2010.
Developing a career using social media in government, without actually gettin...
Presentation on careers in technology and government given to the Technology in Business Faststream network in London 13/9/10.
The Rise of Instant Messaging
The document traces the rise of instant messaging from its early beginnings with MSN Messenger in the 2000s. It discusses the launch and popularity of platforms like WhatsApp, Facebook Messenger, and Snapchat in the late 2000s and early 2010s. It also examines both the benefits and drawbacks of constant connectivity through social media and messaging apps, including issues around privacy, distraction, and digital well-being.
The Rise of Instant Messaging
The document traces the rise of instant messaging from its early beginnings with MSN Messenger in the 2000s. It discusses the launch and popularity of platforms like WhatsApp, Facebook Messenger, and Snapchat in the late 2000s and early 2010s. It also examines both the benefits and drawbacks of constant connectivity through social media and messaging apps, including issues around privacy, distraction, and digital literacy.
Social Media and Public Health
This document discusses how social media technologies like Twitter and Facebook are changing how health organizations communicate. It examines communication goals for these new technologies and the importance of mobile devices. Some best practices for health organizations include understanding the social media landscape, prioritizing customer experience, setting clear goals and objectives, and testing and revising strategies.
Digital Economy
The document discusses how the digital landscape has changed significantly over the past decade, with social media and smartphones now ubiquitous. It recommends that businesses focus on actively engaging in the digital world by listening, monitoring social media, having social media policies and strategies, and embracing transparency and collaboration online. The future holds rising opportunities around data analytics, location-based apps and services, and augmented reality technologies.
Similar to Companyxyz socmed-shouldwe (20)
Developments affecting corporate social media strategy
Developments affecting corporate social media strategy
Children - and a Digital Age, for Reimagine Faith Formation
Children - and a Digital Age, for Reimagine Faith Formation
Social Media and Public Transportation Associations
Social Media and Public Transportation Associations
Developing a career using social media in government, without actually gettin...
Developing a career using social media in government, without actually gettin...
More from Lee Hopkins
Change, Employee Engagement and Artificial Intelligence
The document discusses how communication professionals can support successful adoption of artificial intelligence (AI). It notes that while AI may perform some communication tasks better than humans, human input remains critical to facilitate real connections. The document recommends that communicators be part of cross-functional teams on AI, identify advocates, review communication strategies, and ensure communications are thoughtful and address people's concerns about job loss or other impacts of change. It also provides examples of AI tools and discusses how communication professionals can prepare for the future by developing analysis and thinking skills.
Anglicare and Social Media - Sept2010
Social media has become a major form of communication worldwide. The document discusses key facts about social media usage globally and in Australia. It then covers the main types of social media tools including blogs, microblogs like Twitter, social networks, podcasts, and videos. The document emphasizes that social media is about conversation and discusses principles for effective social media engagement including truth, trust, transparency and accountability. It also provides tips for organizations on how to use social media strategically.
Social Media And Affiliate Marketing
The document discusses the key components of social media including blogging, microblogging, social networks, podcasting and videos. It provides guidance on how to get started with various social media platforms like blogs, Twitter, Facebook, podcasting and videos. The document emphasizes the importance of truth, trust, transparency and accountability in social media and stresses that innovation is driving change. It concludes with contact information for further help on social media.
Publishing A Digital Portfolio
Details and a case study on publishing a digital portfolio on-line -- including to blogs, web1.0, and social networking sites
Affili@SYD 10 minute presentation
A brief presentation as part of a Affili@SYD 2009 panel discussion on how social media can impact on affiliate marketing, from both the content producer and content promoter's viewpoints.
2009 - Social Media for Digital Designers (and communicators)
A presentation specifically around social networking sites that digital design and communication undergraduates should consider; not just the 'usual suspects' like Facebook and MySpace, but also LinkedIn, YouTube and a whole heap more...
2009 - Electronic Publishing on the Internet
Slides for Lecture 01 of 'Electronic Publishing on the Internet' for UniSA. In the slideshow I talk about why these final year undergraduates need to differentiate themselves from their colleagues/competitors, and how they can use social media to do so.
Audio for this slideshow is avail from http://media.libsyn.com/media/leehopkins/EPI001-LeeHopkins-final-edit.mp3
Social Networking For HR Professionals - 2008
The document discusses social networking and how it can be used by HR departments. It defines social networking as connecting and keeping in touch with people around the world according to Wikipedia. Social networking allows for increased productivity, innovation, and information from outside sources. The document recommends focusing on truth, trust, transparency, and accountability when using social networking for HR purposes. Resources for further information on social networking are provided.
CPAs & Virtual Worlds - 2008
Presentation given within Second Life to the CPA of Australia, October 2008, at their Annual Convention.
What Makes Australians Click? May 2007
The document discusses trends in online consumer behavior. It notes that different generations spend time online in different ways, with younger generations more likely to use social media and write blogs. The document also examines what drives online engagement, such as a desire for new technology, social connection, entertainment and fun. Finally, it notes the massive growth of blogs and social media as part of the "live web."
Lee Hopkins - Personal Manifesto/Resume 2005
The document discusses how communication does not need to be boring and provides counterpoints to common sayings about communication. It argues that communication must be engaging and in a language the audience understands. It also argues that the audience controls the message and that new communication channels need to be embraced, including blogs and podcasts. The purpose of these new channels is to have a dialogue with customers and be available whenever they want.
Ark Group Social Media - June 2007
Two-day training course run on behalf of Ark Group.
Movies played in the original presentation are not included in this one, nor in the download pdf.
Anz Oct2007 Lee Hopkins Dot Com V2
Presentation to ANZ Bank's Corporate Communications team, October 2007. Movies played during the presentation are not included in this presentation or downloadable pdf.
Bms101
This document discusses social media and its role in communication. It defines social media as online technologies that allow people to share opinions and perspectives. It notes that younger generations see social media as a more important source of news than traditional media. The document also discusses how social media promotes principles of truth, trust, transparency and accountability in communication. It explores concepts like blogs, microblogging on Facebook and Twitter, and virtual worlds like Second Life. Overall, the document examines how social media has changed communication and encourages embracing its potential to create better results through improved sharing of information and connections between people.
More from Lee Hopkins (14)
Change, Employee Engagement and Artificial Intelligence
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Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Best Forex Brokers Comparison in INDIA 2024
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Leaders who possess self-awareness deeply understand their emotions, strengths, and weaknesses.
The latest Heat Pump Manual from Newentide
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
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Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
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Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
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一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
How to Implement a Real Estate CRM Software
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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Companyxyz socmed-shouldwe
- 1. advanced communication strategies and tools Company XYZ social media Lee Hopkins Adelaide, 11th Feb 2011
- 5. Brand hijacking The ‘lunatic fringe’ Negative comments Crisis: no way to respond Employee error (Vodafone, KC)
- 6. Branding Goodwill Lead generation Customer service Engagement with audiences
- 7. 3Ts + A = Social Media Ethos Truth Trust Transparency Accountability
- 8. What if they don’t love me?
- 15. "This afternoon an employee posted an obscene message from the official Vodafone UK Twitter profile. The employee has been suspended immediately and we have started an internal investigation. This was not a hack and we apologise for any offence the tweet may have caused."
- 18. Kiss Find your lovers Start small Take a pulse Refine
- 19. !@#! Conclusions 3T&A • Truth, Trust, Transparency & communication Accountability universe: • The Internet Black Swan • 9/11 moments in • PC history • Harry Potter
- 20. When it comes to a social media strategy, like most companies we’re building the bicycle while we ride it @3MJane