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NewsJacking Tactics & Social Media Crisis Management | imfnd

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Integrated Marketing Foundation
Integrated Marketing Foundation

Our CEO Abdelrahman Sleem speech talking about how to handle your crisis on social media and NewsJacking vs real time marketing tactics including different case studies.

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Intro 1 Crisis Management
“Your Online Reputation can MAKE or Break your brand.”
The secret of crisis management is not good vs. bad, it’s preventing the bad from getting worse. Crisis Management concept “ ”Co-author of the best-selling book Get To The Point – Andy Gilman
Crisis management Why it matters? • High probability of reach more than (x) million/s. Egypt online population reached 48 million users. • keep your reputation safe. • Retain your customers’ loyalty.
Crisis management When is it a crisis? • When it affect your name negatively and goes out of control. • When the negative feedback get high buzz. • If your brand involved in [Sports - Sexual - Political – Religious] issues. • If influencers involved.
Crisis management How to monitor • Select the suitable listening tools. • Create keywords groups [Brand, products, services, top influencers]. • Update your team and set a suitable way of communication to connect online and offline customer service to be updated. • Be transparent and set a severity level.
Crisis management First Report The first report is the most important one and it should contain: • The main message with a overall view about the buzz. • Social networks’ Trends. • Total number of buzz with sentiment analysis. • Influencers, blogs, and media.
Mistakes that you should avoid
Don’t do it like Pinocchio
You are not a ostrich
It’s okay You still alive
If you do the above mistakes, so the result will be…
Digital Crisis Victim
Studies 2 Case
Mobinil Case Study
Mickey Mouse tweet costs Mobinil +3 MILLION customers Naguib Sawiris – Mickey Mouse
Naguib Sawiris - Response
Vodafone Case Study
Abbas Ebn Fernas: 2010 6Kmentions Negative Buzz in 18 hrs. Vodafone’s Reaction: • Vodafone removed the ad from YouTube with its negative buzz & Re-uploaded it!
Abbas Ebn Fernas: 33K views 24hrs.
Abbas Ebn Fernas:
United Airline Case Study
United Airlines issue: https://www.youtube.com/watch?v=5YGc4zOqozo
United Airlines - Mistakes:
United Airlines - Mistakes:
United Airlines - Results:
United Airlines - Results:
United Airlines - Results:
United Airlines - Results:
Miro Case Study
 Each crisis is predictable even if they told you that we find Aliens in the street. [How many movies that you watched and includes Aliens]  When you are going to set the digital strategy you should have a Crisis management team in place and set the expected crisis, a crisis response plan, tactics to use to defend your reputation online.  It will be a crisis if your brand didn’t respond within 15 minutes. And Remember… You Will Never Please Everybody Tips to be considered
NewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfnd

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NewsJacking Tactics & Social Media Crisis Management | imfnd