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A River Runs Through
Jeong, Buhwan
Daum Communications Corp.
IT
TGiF / GiFT
On Internet
Context
Internet =? Sea of Information
Content
Context
Information
Location
Time
Relation
Time
Space
People
Facebook, Twitter, LinkedIn
2010: The Year of Location
2009: The Year of Real-Time
2008: The Year of Social Networking
三間
Context + Context
Competition
Others
Twitter
Facebook
Google
AppleMedia Coverage
Google Apple
Don’t be evil Think different
20% for pet project 120% for Jobs’ project
Engineers Designers
Data data data Because Jobs says so
Can they make money on anything but
search?
Does anyone but Jobs have a vision?
Elegant Algorithm Algorithmic Elegance
Creative Destructor Disruptive Creator
Business Week: http://www.businessweek.com/magazine/content/10_04/b4164028483414.htm
Control
Platform & Eco-System
Open or Walled
Facebook Open Graph
Appco System
Walled Garden
Digital Hub
2001
H/W S/W
Mac + iPad + iPhone + iPod + iTV + OSX/iOS + iTunes
Service
iTunes + AppStore + (MacAppStore) + iAD
140 Text
Short URL
Photo Sharing
Video Sharing
Voice Sharing
On-Air Broadcasting
Statistics
Poll
Mobile Apps
Localization
RT/ReTweet
#HashTag
TrendMap
LongTweet
Real-time Search
Research
Ribbon Service
Community
Marketing
Parade
Mobile Page
Twitterverse
Google Open Social
Open or Walled.
Business is the question.
Cloud
NC? NetPC?
LAMP to GAS
+ T/F
Crowds
B
38.4
C
34.3
E
8.1
F
3.9
D
3.9
A
3.3
1.6
1.6
1.6 1.6 1.6
Google’ PageRank
Digital M
aoism
Consumption
Neo⋅PC Era
From Personal Creation to Personal Consumption
Beyond IT Barrier
Consumption is Fun, but followed by Creation.
Every act of creation, is first an act of destruction.
Pablo Picasso
Convenience
for Convenience
The Age of Privacy is Over.
http://mattmckeon.com/facebook-privacy/
The Old.
Privacy is about private information.
The New.
It’s about control over information.
Steroid
Connection
5 Internet Trends
• Structured & Linked Data
• Real-time Internet
• Personalization
• Mobile & Augmented Reality
• Internet of Things
Mobile
Phone = Identity
When Where Who & More
The Sixth Senses
Mobile First?
Mobile Together.
Search,the Past
Web Cloud
Search Engine
Robot (DAUMOA)
Keyword
N
F
Crawling
Indexing
Ranking
How Many?
How Fast?
How Accurate?
Googling is Over.
Personalized & Touchless Search
Personalization
Real-time, Location-aware, Social Search
Information Finds User
Touchless
Touch
http://www.youtube.com/watch?v=x7VTo0656Rc
goo.gl
http://www.youtube.com/watch?v=n1ANVCDHYA4
Social,the Present
Social Media
Blog
Meta-Blog
Micro-Blog
Mini-Blog
Multimedia
Social Search
• Social Network Search
• Social Rec./Filtering
• Social Graph Search
• Crowd Search (Social Q&A)
• Social Search
Social Commerce
90%D/C
if 10,000 sold
http://media.daum.net/digital/view.html?cateid=1041&newsid=20101015093034030&p=hani
SNG
$5B
$275M
$400M
Social Marketing
Heineken (http://www.youtube.com/watch?v=M_URyWFBOy4)
Fun Theory
Fun can obviously change behavior for the better.
Facebook and Twitter are omnipresent.
Exact Optimum is not Optimum
Age of Abundance
Technology⋅Art⋅Business
Technology inspires art, and art challenges the technology. - John Lasseter
DIY
@falnlov
Many photos come from Flic.kr and Google. All rights reserved.
A River Runs ThroughIT

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