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Anz Oct2007 Lee Hopkins Dot Com V2
The document discusses advanced communication strategies and tools related to Web 2.0 and social media, highlighting the rapid growth and significance of platforms like blogs, podcasts, and videos for effective communication. It outlines five golden rules for blogging, podcasting, and video creation, emphasizing the importance of engagement and risk management. Additionally, it addresses the concepts of truth, trust, transparency, and accountability in the online communication landscape.
