SlideShare a Scribd company logo
advanced communication strategies and tools




           social media
                         and the


Lee Hopkins
                  LGMA
4th March 2011
This is the dreaded
      ‘first session’
          after lunch
Everyone’s sleepy
and wanting a nap
How about I put on a small
video and some quiet music?

       To soothe the savage
        beast, and all that…
Cool.
  Snuggle into your
chair and relax, then
Oh.
By the way…
of what you think you know
about social media is wrong
Facebook

    Australia



On Facebook     Population
Bolster
                 a company’s
                 Reputation


 Address                             Correct
 unhappy                           inaccurate
Customers                           Rumours



       Tell                      Provide
 the company’s                    correct
      Story                    Information

                                             Source: Hopkins & Magee, 2009
1
2
3
4

6
7

9
Your reputation is
what Google says it is
Allan Jenkins
Communication Analyst
3Ts + A = Social Media Ethos

  Truth
  Trust
  Transparency
  Accountability
2.0      It is...
A 5,000
piece
puzzle?
Web2.0       5 components
              blogs
              microblogs
              social networks
              podcasts
              videos
1   blogging
1      blogging



    Thought leadership
    Your turf
    Google juice
blog   wordpress and blogger
1.   Kiss
2.   Find your lovers
3.   Add the channel
4.   Keep the conversation going
5.   Manage your risk
blog    How to get started
         wordpress.com
          blogger.com


           sign up

       pick a template

       write something
2   Twitter
Twitter in use
Twitter in use
Twitter in use
rules      Twitter
     Genuine
     Conversation
     Follower/Following
     Twitter spam
1.   Kiss, and not in tongues
2.   Find your lovers
3.   Add the channel
4.   Keep the conversation going
5.   Manage your risk
twitter How to get started
          twitter.com


              sign up



          pick a template



              write
            something
3   Social networking
City of Salisbury
Brisbane City Council
1.   Understand pages and profiles
2.   Photos and videos are key
3.   Tag people
4.   Status updates or spam updates?
5.   Watch your Insights
socnet How to get started
        Facebook MySpace
        LinkedIn Second Life


             sign up

             brand it

           contribute
4   Podcasting
podcast   listen anywhere
podcast     listen anywhere
 auditory



                            kinesthetic
                       visual
podcasts   here’s some...
podcasts   here’s some...
1.   Interviews
2.   Speeches
3.   Presentations
4.   Team/product updates
5.   Novelty!
1.   Understand it
2.   Script/template it
3.   Polish it
4.   Diary it
5.   Publish/trumpet it
video   City of Salisbury
video   City of Charles Sturt
1.   Understand it
2.   Script/template it
3.   Polish it
4.   Diary it
5.   Publish/trumpet it
video   How to get started
        digital camera

           record

             edit

           upload

          promote
of what you think you know
about social media is wrong
of all statistics used in
presentations are made up
LeeHopkins.com
         LeeHopkins.net
           @LeeHopkins
Slideshare.net/leehopkins

More Related Content

What's hot

Social Media and You
Social Media and YouSocial Media and You
Social Media and You
Galveston College
 
Periscope for Business How to turn your passion to profit
Periscope for Business How to turn your passion to profitPeriscope for Business How to turn your passion to profit
Periscope for Business How to turn your passion to profit
Deborah Deras, M.S., ALSP
 
Entrepreneurship @ Cornell - How Not To Suck As A First Time Founder
Entrepreneurship @ Cornell - How Not To Suck As A First Time FounderEntrepreneurship @ Cornell - How Not To Suck As A First Time Founder
Entrepreneurship @ Cornell - How Not To Suck As A First Time Founder
Vijay Nathan
 
At symbol reading comprehension
At symbol reading comprehensionAt symbol reading comprehension
At symbol reading comprehension
José Miguel Castillo
 
Building Your Personal Brand on Social Media
Building Your Personal Brand on Social MediaBuilding Your Personal Brand on Social Media
Building Your Personal Brand on Social Media
Mandy Jenkins
 
Unknown facts about Instagram
Unknown facts about InstagramUnknown facts about Instagram
Unknown facts about Instagram
Oradea Tech Hub
 
Collin social media
Collin social mediaCollin social media
Collin social media
Collin Senf
 
Social Media 101
Social Media 101Social Media 101
Social Media Driving Licence 3 - Twitter: come fly with us
Social Media Driving Licence 3 - Twitter: come fly with usSocial Media Driving Licence 3 - Twitter: come fly with us
Social Media Driving Licence 3 - Twitter: come fly with us
CJBS smdl
 
Kickstart Your Social Media Efforts
Kickstart Your Social Media EffortsKickstart Your Social Media Efforts
Kickstart Your Social Media Efforts
KiKi L'Italien
 
20 tips for a great life and career
20 tips for a great life and career20 tips for a great life and career
20 tips for a great life and careerIdeas 2 Propel U
 
20 tips for a great life & career
20 tips for a great life & career20 tips for a great life & career
20 tips for a great life & careerRobson Sanchez
 
Social Media for Special Olympics South Carolina
Social Media for Special Olympics South CarolinaSocial Media for Special Olympics South Carolina
Social Media for Special Olympics South Carolina
Marc A. Pitman
 
Amplify Your Message
Amplify Your MessageAmplify Your Message
Amplify Your Message
Kit O'Connell
 
Social Media Crellin
Social Media CrellinSocial Media Crellin
Social Media Crellin
SavannahCrellin
 
5 Ways to Get People to Show Up for Your Live Streaming Events
5 Ways to Get People to Show Up for Your Live Streaming Events5 Ways to Get People to Show Up for Your Live Streaming Events
5 Ways to Get People to Show Up for Your Live Streaming Events
Ileane Smith
 
Fired over Facebook?
Fired over Facebook?Fired over Facebook?
Fired over Facebook?
Christine Edwards, MPA
 

What's hot (18)

Social Media and You
Social Media and YouSocial Media and You
Social Media and You
 
Periscope for Business How to turn your passion to profit
Periscope for Business How to turn your passion to profitPeriscope for Business How to turn your passion to profit
Periscope for Business How to turn your passion to profit
 
Entrepreneurship @ Cornell - How Not To Suck As A First Time Founder
Entrepreneurship @ Cornell - How Not To Suck As A First Time FounderEntrepreneurship @ Cornell - How Not To Suck As A First Time Founder
Entrepreneurship @ Cornell - How Not To Suck As A First Time Founder
 
At symbol reading comprehension
At symbol reading comprehensionAt symbol reading comprehension
At symbol reading comprehension
 
Building Your Personal Brand on Social Media
Building Your Personal Brand on Social MediaBuilding Your Personal Brand on Social Media
Building Your Personal Brand on Social Media
 
Practicum Pres
Practicum PresPracticum Pres
Practicum Pres
 
Unknown facts about Instagram
Unknown facts about InstagramUnknown facts about Instagram
Unknown facts about Instagram
 
Collin social media
Collin social mediaCollin social media
Collin social media
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Social Media Driving Licence 3 - Twitter: come fly with us
Social Media Driving Licence 3 - Twitter: come fly with usSocial Media Driving Licence 3 - Twitter: come fly with us
Social Media Driving Licence 3 - Twitter: come fly with us
 
Kickstart Your Social Media Efforts
Kickstart Your Social Media EffortsKickstart Your Social Media Efforts
Kickstart Your Social Media Efforts
 
20 tips for a great life and career
20 tips for a great life and career20 tips for a great life and career
20 tips for a great life and career
 
20 tips for a great life & career
20 tips for a great life & career20 tips for a great life & career
20 tips for a great life & career
 
Social Media for Special Olympics South Carolina
Social Media for Special Olympics South CarolinaSocial Media for Special Olympics South Carolina
Social Media for Special Olympics South Carolina
 
Amplify Your Message
Amplify Your MessageAmplify Your Message
Amplify Your Message
 
Social Media Crellin
Social Media CrellinSocial Media Crellin
Social Media Crellin
 
5 Ways to Get People to Show Up for Your Live Streaming Events
5 Ways to Get People to Show Up for Your Live Streaming Events5 Ways to Get People to Show Up for Your Live Streaming Events
5 Ways to Get People to Show Up for Your Live Streaming Events
 
Fired over Facebook?
Fired over Facebook?Fired over Facebook?
Fired over Facebook?
 

Viewers also liked

Connecting up: build a communication strategy that achieves real business out...
Connecting up: build a communication strategy that achieves real business out...Connecting up: build a communication strategy that achieves real business out...
Connecting up: build a communication strategy that achieves real business out...
Lee Hopkins
 
Coos Bay and Social Media
Coos Bay and Social MediaCoos Bay and Social Media
Coos Bay and Social Media
Lee Hopkins
 
LGMA(SA) Social Media: 1 day workshop
LGMA(SA) Social Media: 1 day workshopLGMA(SA) Social Media: 1 day workshop
LGMA(SA) Social Media: 1 day workshop
Lee Hopkins
 
City of Charles Sturt and social media
City of Charles Sturt and social mediaCity of Charles Sturt and social media
City of Charles Sturt and social media
Lee Hopkins
 
The secret business of social networking: AHRI 2009 Conference
The secret business of social networking: AHRI 2009 ConferenceThe secret business of social networking: AHRI 2009 Conference
The secret business of social networking: AHRI 2009 Conference
Lee Hopkins
 
Salvo psych leehopkins2012
Salvo psych leehopkins2012Salvo psych leehopkins2012
Salvo psych leehopkins2012
Lee Hopkins
 
Marketing and Social Media - August 2009
Marketing and Social Media - August 2009Marketing and Social Media - August 2009
Marketing and Social Media - August 2009
Lee Hopkins
 
Ethics and social media 2011
Ethics and social media 2011Ethics and social media 2011
Ethics and social media 2011
Lee Hopkins
 
Social media and WIMBN - Wollongong 16 Nov 2011
Social media and WIMBN - Wollongong 16 Nov 2011Social media and WIMBN - Wollongong 16 Nov 2011
Social media and WIMBN - Wollongong 16 Nov 2011
Lee Hopkins
 
WIMBN & Social Media - Adelaide 16th Feb 2011
WIMBN & Social Media - Adelaide 16th Feb 2011WIMBN & Social Media - Adelaide 16th Feb 2011
WIMBN & Social Media - Adelaide 16th Feb 2011
Lee Hopkins
 
Companyxyz socmed-shouldwe
Companyxyz socmed-shouldweCompanyxyz socmed-shouldwe
Companyxyz socmed-shouldwe
Lee Hopkins
 
Social Business
Social BusinessSocial Business
Social Business
Lee Hopkins
 
MFAA & Social media - Adelaide 20-03-2014
MFAA & Social media - Adelaide 20-03-2014MFAA & Social media - Adelaide 20-03-2014
MFAA & Social media - Adelaide 20-03-2014
Lee Hopkins
 
Visitor Information Centres - social media and digital technology report
Visitor Information Centres - social media and digital technology reportVisitor Information Centres - social media and digital technology report
Visitor Information Centres - social media and digital technology report
Lee Hopkins
 
3d Virtual Worlds - presentation at IABC09 World Conference
3d Virtual Worlds - presentation at IABC09 World Conference3d Virtual Worlds - presentation at IABC09 World Conference
3d Virtual Worlds - presentation at IABC09 World Conference
Lee Hopkins
 
Blogging and Podcasting for Business - Advanced Media Productions
Blogging and Podcasting for Business - Advanced Media ProductionsBlogging and Podcasting for Business - Advanced Media Productions
Blogging and Podcasting for Business - Advanced Media Productions
Advanced Media Productions
 
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
LinkedIn
 

Viewers also liked (17)

Connecting up: build a communication strategy that achieves real business out...
Connecting up: build a communication strategy that achieves real business out...Connecting up: build a communication strategy that achieves real business out...
Connecting up: build a communication strategy that achieves real business out...
 
Coos Bay and Social Media
Coos Bay and Social MediaCoos Bay and Social Media
Coos Bay and Social Media
 
LGMA(SA) Social Media: 1 day workshop
LGMA(SA) Social Media: 1 day workshopLGMA(SA) Social Media: 1 day workshop
LGMA(SA) Social Media: 1 day workshop
 
City of Charles Sturt and social media
City of Charles Sturt and social mediaCity of Charles Sturt and social media
City of Charles Sturt and social media
 
The secret business of social networking: AHRI 2009 Conference
The secret business of social networking: AHRI 2009 ConferenceThe secret business of social networking: AHRI 2009 Conference
The secret business of social networking: AHRI 2009 Conference
 
Salvo psych leehopkins2012
Salvo psych leehopkins2012Salvo psych leehopkins2012
Salvo psych leehopkins2012
 
Marketing and Social Media - August 2009
Marketing and Social Media - August 2009Marketing and Social Media - August 2009
Marketing and Social Media - August 2009
 
Ethics and social media 2011
Ethics and social media 2011Ethics and social media 2011
Ethics and social media 2011
 
Social media and WIMBN - Wollongong 16 Nov 2011
Social media and WIMBN - Wollongong 16 Nov 2011Social media and WIMBN - Wollongong 16 Nov 2011
Social media and WIMBN - Wollongong 16 Nov 2011
 
WIMBN & Social Media - Adelaide 16th Feb 2011
WIMBN & Social Media - Adelaide 16th Feb 2011WIMBN & Social Media - Adelaide 16th Feb 2011
WIMBN & Social Media - Adelaide 16th Feb 2011
 
Companyxyz socmed-shouldwe
Companyxyz socmed-shouldweCompanyxyz socmed-shouldwe
Companyxyz socmed-shouldwe
 
Social Business
Social BusinessSocial Business
Social Business
 
MFAA & Social media - Adelaide 20-03-2014
MFAA & Social media - Adelaide 20-03-2014MFAA & Social media - Adelaide 20-03-2014
MFAA & Social media - Adelaide 20-03-2014
 
Visitor Information Centres - social media and digital technology report
Visitor Information Centres - social media and digital technology reportVisitor Information Centres - social media and digital technology report
Visitor Information Centres - social media and digital technology report
 
3d Virtual Worlds - presentation at IABC09 World Conference
3d Virtual Worlds - presentation at IABC09 World Conference3d Virtual Worlds - presentation at IABC09 World Conference
3d Virtual Worlds - presentation at IABC09 World Conference
 
Blogging and Podcasting for Business - Advanced Media Productions
Blogging and Podcasting for Business - Advanced Media ProductionsBlogging and Podcasting for Business - Advanced Media Productions
Blogging and Podcasting for Business - Advanced Media Productions
 
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
 

Similar to LGMA(SA) Social Media: the bear facts

Anglicare and Social Media - Sept2010
Anglicare and Social Media - Sept2010Anglicare and Social Media - Sept2010
Anglicare and Social Media - Sept2010
Lee Hopkins
 
ILF 2011 Preconference - Engaging Users through Emerging Tech
ILF 2011 Preconference - Engaging Users through Emerging TechILF 2011 Preconference - Engaging Users through Emerging Tech
ILF 2011 Preconference - Engaging Users through Emerging Tech
Courtney McDonald
 
Don't use social media
Don't use social mediaDon't use social media
Don't use social media
Mighty Jungle
 
sponsor-ed: Social media pd
sponsor-ed: Social media pdsponsor-ed: Social media pd
sponsor-ed: Social media pd
guest353f1
 
Social Media Re-Boot
Social Media Re-BootSocial Media Re-Boot
Social Media Re-BootKyle Sexton
 
Social Media And Affiliate Marketing
Social Media And Affiliate MarketingSocial Media And Affiliate Marketing
Social Media And Affiliate Marketing
Lee Hopkins
 
Developer Evangelism
Developer EvangelismDeveloper Evangelism
Developer Evangelism
Christian Heilmann
 
Podcasting: Telling your school's story
Podcasting: Telling your school's storyPodcasting: Telling your school's story
Podcasting: Telling your school's story
Tarrant Institute for Innovative Education
 
9 Social Media Pitfalls and How to Avoid Them
9 Social Media Pitfalls and How to Avoid Them9 Social Media Pitfalls and How to Avoid Them
9 Social Media Pitfalls and How to Avoid Them
Marqui CMS
 
TravelAlberta 2010 - Practical Strategies for Using Social Media in Your Tour...
TravelAlberta 2010 - Practical Strategies for Using Social Media in Your Tour...TravelAlberta 2010 - Practical Strategies for Using Social Media in Your Tour...
TravelAlberta 2010 - Practical Strategies for Using Social Media in Your Tour...
Stephen Joyce
 
Internet Marketing Tools & Social Media for Freelancers
Internet Marketing Tools & Social Media for FreelancersInternet Marketing Tools & Social Media for Freelancers
Internet Marketing Tools & Social Media for Freelancers
Aliza Sherman
 
The 3As to Social Media Crisis Management for HR
The 3As to Social Media Crisis Management for HRThe 3As to Social Media Crisis Management for HR
The 3As to Social Media Crisis Management for HR
Marcus Ho
 
Podcast analysis
Podcast analysisPodcast analysis
Podcast analysis
Alyssa Galvez
 
Run Your Entire Social Media Presence in 4 Hours Per Week - Mary Agnes Antono...
Run Your Entire Social Media Presence in 4 Hours Per Week - Mary Agnes Antono...Run Your Entire Social Media Presence in 4 Hours Per Week - Mary Agnes Antono...
Run Your Entire Social Media Presence in 4 Hours Per Week - Mary Agnes Antono...
Mary Agnes Antonopoulos
 
Casott employee conference 2015
Casott employee conference 2015Casott employee conference 2015
Casott employee conference 2015
Bernard Charlebois
 
Introduction to Social Media 101 for real estate
Introduction to Social Media 101 for real estateIntroduction to Social Media 101 for real estate
Introduction to Social Media 101 for real estate
Peter Brewer
 
Youth Hub
Youth HubYouth Hub
Youth Hub
Holly Fairburn
 

Similar to LGMA(SA) Social Media: the bear facts (20)

Anglicare and Social Media - Sept2010
Anglicare and Social Media - Sept2010Anglicare and Social Media - Sept2010
Anglicare and Social Media - Sept2010
 
ILF 2011 Preconference - Engaging Users through Emerging Tech
ILF 2011 Preconference - Engaging Users through Emerging TechILF 2011 Preconference - Engaging Users through Emerging Tech
ILF 2011 Preconference - Engaging Users through Emerging Tech
 
Don't use social media
Don't use social mediaDon't use social media
Don't use social media
 
sponsor-ed: Social media pd
sponsor-ed: Social media pdsponsor-ed: Social media pd
sponsor-ed: Social media pd
 
Social Media Re-Boot
Social Media Re-BootSocial Media Re-Boot
Social Media Re-Boot
 
MAR - Understanding Social Media
MAR - Understanding Social MediaMAR - Understanding Social Media
MAR - Understanding Social Media
 
Social Media And Affiliate Marketing
Social Media And Affiliate MarketingSocial Media And Affiliate Marketing
Social Media And Affiliate Marketing
 
Developer Evangelism
Developer EvangelismDeveloper Evangelism
Developer Evangelism
 
Podcasting: Telling your school's story
Podcasting: Telling your school's storyPodcasting: Telling your school's story
Podcasting: Telling your school's story
 
9 Social Media Pitfalls and How to Avoid Them
9 Social Media Pitfalls and How to Avoid Them9 Social Media Pitfalls and How to Avoid Them
9 Social Media Pitfalls and How to Avoid Them
 
TravelAlberta 2010 - Practical Strategies for Using Social Media in Your Tour...
TravelAlberta 2010 - Practical Strategies for Using Social Media in Your Tour...TravelAlberta 2010 - Practical Strategies for Using Social Media in Your Tour...
TravelAlberta 2010 - Practical Strategies for Using Social Media in Your Tour...
 
Community management
Community managementCommunity management
Community management
 
Internet Marketing Tools & Social Media for Freelancers
Internet Marketing Tools & Social Media for FreelancersInternet Marketing Tools & Social Media for Freelancers
Internet Marketing Tools & Social Media for Freelancers
 
The 3As to Social Media Crisis Management for HR
The 3As to Social Media Crisis Management for HRThe 3As to Social Media Crisis Management for HR
The 3As to Social Media Crisis Management for HR
 
Podcast analysis
Podcast analysisPodcast analysis
Podcast analysis
 
Run Your Entire Social Media Presence in 4 Hours Per Week - Mary Agnes Antono...
Run Your Entire Social Media Presence in 4 Hours Per Week - Mary Agnes Antono...Run Your Entire Social Media Presence in 4 Hours Per Week - Mary Agnes Antono...
Run Your Entire Social Media Presence in 4 Hours Per Week - Mary Agnes Antono...
 
Casott employee conference 2015
Casott employee conference 2015Casott employee conference 2015
Casott employee conference 2015
 
Blogging
BloggingBlogging
Blogging
 
Introduction to Social Media 101 for real estate
Introduction to Social Media 101 for real estateIntroduction to Social Media 101 for real estate
Introduction to Social Media 101 for real estate
 
Youth Hub
Youth HubYouth Hub
Youth Hub
 

More from Lee Hopkins

Change, Employee Engagement and Artificial Intelligence
Change, Employee Engagement and Artificial IntelligenceChange, Employee Engagement and Artificial Intelligence
Change, Employee Engagement and Artificial Intelligence
Lee Hopkins
 
SANFL Feb2011
SANFL Feb2011SANFL Feb2011
SANFL Feb2011
Lee Hopkins
 
Publishing A Digital Portfolio
Publishing A Digital PortfolioPublishing A Digital Portfolio
Publishing A Digital Portfolio
Lee Hopkins
 
Affili@SYD 10 minute presentation
Affili@SYD 10 minute presentationAffili@SYD 10 minute presentation
Affili@SYD 10 minute presentation
Lee Hopkins
 
2009 - Social Media for Digital Designers (and communicators)
2009 - Social Media for Digital Designers (and communicators)2009 - Social Media for Digital Designers (and communicators)
2009 - Social Media for Digital Designers (and communicators)
Lee Hopkins
 
2009 - Electronic Publishing on the Internet
2009 - Electronic Publishing on the Internet2009 - Electronic Publishing on the Internet
2009 - Electronic Publishing on the Internet
Lee Hopkins
 
Social Networking For HR Professionals - 2008
Social Networking For HR Professionals - 2008Social Networking For HR Professionals - 2008
Social Networking For HR Professionals - 2008
Lee Hopkins
 
CPAs & Virtual Worlds - 2008
CPAs & Virtual Worlds - 2008CPAs & Virtual Worlds - 2008
CPAs & Virtual Worlds - 2008
Lee Hopkins
 
What Makes Australians Click? May 2007
What Makes Australians Click? May 2007What Makes Australians Click? May 2007
What Makes Australians Click? May 2007
Lee Hopkins
 
Lee Hopkins - Personal Manifesto/Resume 2005
Lee Hopkins - Personal Manifesto/Resume 2005Lee Hopkins - Personal Manifesto/Resume 2005
Lee Hopkins - Personal Manifesto/Resume 2005
Lee Hopkins
 
Ark Group Social Media - June 2007
Ark Group Social Media - June 2007Ark Group Social Media - June 2007
Ark Group Social Media - June 2007
Lee Hopkins
 
Anz Oct2007 Lee Hopkins Dot Com V2
Anz Oct2007 Lee Hopkins Dot Com V2Anz Oct2007 Lee Hopkins Dot Com V2
Anz Oct2007 Lee Hopkins Dot Com V2
Lee Hopkins
 
Bms101
Bms101Bms101
Bms101
Lee Hopkins
 

More from Lee Hopkins (13)

Change, Employee Engagement and Artificial Intelligence
Change, Employee Engagement and Artificial IntelligenceChange, Employee Engagement and Artificial Intelligence
Change, Employee Engagement and Artificial Intelligence
 
SANFL Feb2011
SANFL Feb2011SANFL Feb2011
SANFL Feb2011
 
Publishing A Digital Portfolio
Publishing A Digital PortfolioPublishing A Digital Portfolio
Publishing A Digital Portfolio
 
Affili@SYD 10 minute presentation
Affili@SYD 10 minute presentationAffili@SYD 10 minute presentation
Affili@SYD 10 minute presentation
 
2009 - Social Media for Digital Designers (and communicators)
2009 - Social Media for Digital Designers (and communicators)2009 - Social Media for Digital Designers (and communicators)
2009 - Social Media for Digital Designers (and communicators)
 
2009 - Electronic Publishing on the Internet
2009 - Electronic Publishing on the Internet2009 - Electronic Publishing on the Internet
2009 - Electronic Publishing on the Internet
 
Social Networking For HR Professionals - 2008
Social Networking For HR Professionals - 2008Social Networking For HR Professionals - 2008
Social Networking For HR Professionals - 2008
 
CPAs & Virtual Worlds - 2008
CPAs & Virtual Worlds - 2008CPAs & Virtual Worlds - 2008
CPAs & Virtual Worlds - 2008
 
What Makes Australians Click? May 2007
What Makes Australians Click? May 2007What Makes Australians Click? May 2007
What Makes Australians Click? May 2007
 
Lee Hopkins - Personal Manifesto/Resume 2005
Lee Hopkins - Personal Manifesto/Resume 2005Lee Hopkins - Personal Manifesto/Resume 2005
Lee Hopkins - Personal Manifesto/Resume 2005
 
Ark Group Social Media - June 2007
Ark Group Social Media - June 2007Ark Group Social Media - June 2007
Ark Group Social Media - June 2007
 
Anz Oct2007 Lee Hopkins Dot Com V2
Anz Oct2007 Lee Hopkins Dot Com V2Anz Oct2007 Lee Hopkins Dot Com V2
Anz Oct2007 Lee Hopkins Dot Com V2
 
Bms101
Bms101Bms101
Bms101
 

Recently uploaded

Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
marketingjdass
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Navpack & Print
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
DerekIwanaka1
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxTaurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
my Pandit
 
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deckPitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
HajeJanKamps
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
 
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop.com LTD
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
HumanResourceDimensi1
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
Henry Tapper
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
 
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
Kumar Satyam
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
dylandmeas
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
Erika906060
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
Bojamma2
 

Recently uploaded (20)

Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxTaurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
 
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deckPitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
 
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 

LGMA(SA) Social Media: the bear facts

  • 1. advanced communication strategies and tools social media and the Lee Hopkins LGMA 4th March 2011
  • 2. This is the dreaded ‘first session’ after lunch
  • 4. How about I put on a small video and some quiet music? To soothe the savage beast, and all that…
  • 5. Cool. Snuggle into your chair and relax, then
  • 7. of what you think you know about social media is wrong
  • 8. Facebook Australia On Facebook Population
  • 9.
  • 10. Bolster a company’s Reputation Address Correct unhappy inaccurate Customers Rumours Tell Provide the company’s correct Story Information Source: Hopkins & Magee, 2009
  • 12. Your reputation is what Google says it is Allan Jenkins Communication Analyst
  • 13. 3Ts + A = Social Media Ethos Truth Trust Transparency Accountability
  • 14. 2.0 It is... A 5,000 piece puzzle?
  • 15. Web2.0 5 components  blogs  microblogs  social networks  podcasts  videos
  • 16. 1 blogging
  • 17. 1 blogging Thought leadership Your turf Google juice
  • 18. blog wordpress and blogger
  • 19. 1. Kiss 2. Find your lovers 3. Add the channel 4. Keep the conversation going 5. Manage your risk
  • 20. blog How to get started wordpress.com blogger.com sign up pick a template write something
  • 21. 2 Twitter
  • 25. rules Twitter  Genuine  Conversation  Follower/Following  Twitter spam
  • 26. 1. Kiss, and not in tongues 2. Find your lovers 3. Add the channel 4. Keep the conversation going 5. Manage your risk
  • 27. twitter How to get started twitter.com sign up pick a template write something
  • 28. 3 Social networking
  • 29.
  • 32. 1. Understand pages and profiles 2. Photos and videos are key 3. Tag people 4. Status updates or spam updates? 5. Watch your Insights
  • 33. socnet How to get started Facebook MySpace LinkedIn Second Life sign up brand it contribute
  • 34. 4 Podcasting
  • 35. podcast listen anywhere
  • 36. podcast listen anywhere auditory kinesthetic visual
  • 37. podcasts here’s some...
  • 38. podcasts here’s some...
  • 39. 1. Interviews 2. Speeches 3. Presentations 4. Team/product updates 5. Novelty!
  • 40. 1. Understand it 2. Script/template it 3. Polish it 4. Diary it 5. Publish/trumpet it
  • 41. video City of Salisbury
  • 42. video City of Charles Sturt
  • 43.
  • 44. 1. Understand it 2. Script/template it 3. Polish it 4. Diary it 5. Publish/trumpet it
  • 45. video How to get started digital camera record edit upload promote
  • 46.
  • 47.
  • 48. of what you think you know about social media is wrong
  • 49. of all statistics used in presentations are made up
  • 50. LeeHopkins.com LeeHopkins.net @LeeHopkins Slideshare.net/leehopkins