The document discusses social media and networking platforms. It focuses on Twitter, describing it as a platform that lets users post and read short notes by text message or online, and allows for one-to-many communication. The document also provides statistics on Twitter usage, noting it is most popular among working age adults ages 25-34. It gives tips for getting started with Twitter, suggesting starting by visiting, reading, listening, and engaging with others on the platform.

1. Social Media:
Help For The
Helpless
Clueless
 and
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2. Social Networking: More Than Facebook and MySpace
craigslist
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3. Fishing Where The Fish Are
9.3 million
Where can you engage an audience?
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4. Text Messaging on Steroids
Let’s you post and read short notes
Access via text message (on any phone)
One To Many Communication
Follow content ~ search.twitter.com
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5. Most popular among working age adults
Age Group Unique Audience Composition %
2 -17 250,000 3.6
18 - 24 ** **
25 - 34 1,379,000 19.6
35 - 49 2,935,000 41.7
55+ 1,165,000 16.6
65+ 477,000 6.8
source: Nielsen NetView, 2/09, US, Home and Work
** Insufficient data in this age range
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6. Many Social Networks Ask “What Are You Doing”
Twitter Means:
What do you care about?
K.I.S.S.
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7. It’s About Whom You Follow
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8. Growing Your Brand
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9. Taking The Pulse
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10. How to get started:
All you need is a computer or phone
Don’t worry if at first you don’t get it
Visit, read, listen, comment or respond
Create a persona (or more)
You do have something to contribute
Invite friends, peers, prospects, suspects
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11. Reach Out
twitter.com/4ourth
marketingGuy2.blogspot.com
linkedin.com/in/peterbuechler
peter buechler - The Threshold Group
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