City of Charles Sturt and social media

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A presentation given to councillors and executives from the City of Charles Sturt, explaining what social media is in general terms, plus some ideas of where it is heading and what they can do to stay relevant in this new communication landscape.

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City of Charles Sturt and social media

  1. 1. advanced communication strategies and tools theCity of Charles Sturt and social mediaLee Hopkins13th September 2011
  2. 2. Facebook AustraliaOn Facebook Population
  3. 3. Unique Australian Visitors – April 2011 12 12 10 10Millions UAV 8 6 4.5 4 2.4 2 2 0
  4. 4. Bolster a company’s Reputation Address Correct unhappy inaccurateCustomers Rumours Tell Provide the company’s correct Story Information Source: Hopkins & Magee, 2009
  5. 5. Your reputation iswhat Google says it isAllan JenkinsCommunication Analyst
  6. 6. 1234679
  7. 7. 3Ts + A = Social Media Ethos Truth Trust Transparency Accountability
  8. 8. 2.0 It is...A 5,000piecepuzzle?
  9. 9. Web2.0 5 components  blogs  microblogs  social networks  podcasts  videos
  10. 10. 1 blogging
  11. 11. 1 blogging Thought leadership Your turf Google juice
  12. 12. blog wordpress and blogger
  13. 13. 1. Kiss2. Find your lovers3. Add the channel4. Keep the conversation going5. Manage your risk
  14. 14. 2 Twitter
  15. 15. ? WTF Twitter?
  16. 16. ? WTF Twitter? Ed Brill, Director, Messaging and Collaboration, IBM
  17. 17. Twitter in use
  18. 18. Twitter in use
  19. 19. Twitter in use
  20. 20. 3 Social networking
  21. 21. City of Salisbury
  22. 22. Brisbane City Council
  23. 23. 4 Podcasting
  24. 24. podcast listen anywhere
  25. 25. podcast listen anywhere auditory kinesthetic visual
  26. 26. podcasts here’s some...
  27. 27. podcasts here’s some...
  28. 28. 1. Interviews2. Speeches3. Presentations4. Team/product updates5. Novelty!
  29. 29. video
  30. 30. video City of Salisbury
  31. 31. video City of Charles Sturt
  32. 32.  Ed Brill, Director, Messaging and Collaboration, IBM
  33. 33. Need to add more videos Branded Clear & clean Healthy number of views
  34. 34.  Branded  Clear  Healthy number of Tweets per dayNeed to follow more people
  35. 35.  Branded  ClearNeed to generate more ‘Likes’
  36. 36.  Branded Clear
  37. 37. Run a business networking evening about socialmediaEncourage and support staff to socially mediariseCreate some ‘how to’ and ‘what is’ literature(facebook, twitter, youtube…) for senior citizens andbusiness ownersRun ‘introductory’ lessons on facebook, much as thelibrary would do with the internet
  38. 38. There’s more…I lied about thereonly being 5 things
  39. 39.  80% of Twitter traffic is via smartphone/tablet Over 425,000 apps in Apple’s App Store
  40. 40.  In the first week of operation, Dominos Pizzas dedicated mobile site took more than $1 million in orders
  41. 41.  This presentation is available for viewing at Slideshare.net/LeeHopkins Tel: +61 8 8120 0606 :: 0410 642 052 Email: Lee@LeeHopkins.com Twitter: @LeeHopkins Facebook: facebook.com/HopkinsCommunication LinkedIn: au.linkedin.com/in/leehopkins

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