SlideShare a Scribd company logo
11 social media marketing
     trends for 2011
The rise and rise of curation
 Paper.li, Storify, turn influencers into social journalists
The always-on consumer
Smart phones, iPads, tablets, iPhones, Kindles. WiFi.
Digital detox.
We’re going to need it. Welcome to the Attention Deficit
                 Disorder Economy.
Data. Visualized.
  Nicholas Felton inspires Foursquare data, creates Daytum, and
proves personal social tracking can be useful and data can be sexy
Influence.
The velvet rope goes virtual. Score big in social and get
                 preferential treatment.
Information as magazines.
Flipboard, Taptu, Pulse, Feedly, part of the transformation
of how we ingest information. Proof that good design wins.
Auto-checkins or background
        processing takes over.
From iPhoto facial recognition to apps that checkin for
   you, welcome to the era of it being done for you.
Tagging as a marketing strategy.
  Instagram implements tags, all of a sudden its a
        marketing & engagement platform.
Content syndication becomes app
                driven
The Guardian leads the way by opening its platform with
      a content API and a plug-in for Wordpress
The gamefication of advertising
 The New York Times iPad app HTML 5 game banner
          brings new fun to a tired format
Ubiquitous Geo-location.
Geo is important. It’s just moving to the background so
        you get seamless info when you need it
Notes
 •   Slide 1: With 11 months left of the year, its a good time to look at what will shape the rest of 2011
     Photo credit: http://www.flickr.com/photos/tedits/5312009121/


 •   Slide 2: We are drowning in too much content, so “trusted sources” whether individuals or
     journalists become more and more important. Paper.li http://paper.li/ and Storify http://storify.com
     are platforms which help compile & disseminate curated content. Reference for too much content
     at http://www.huffingtonpost.com/brett-king/too-much-content-a-world-_b_809677.html


 •   Slide 3: It used to be the Three Screens report - TV, mobile, and computer. Now we may have up
     to 5 or 6 screens we juggle.It’s consumers revenge because if we want to find the best price or
     don't get good service, we can search & find or be vocal about what we want on the go.
     Photo credit: http://www.flickr.com/photos/tojosan/4559000219/sizes/l/


 •   Slide 4: The flipside to being a connected consumer is the antidote to devices and connections -
     opt-out. Lifestyles, weekends, events.To give people “no answer” in a society of hyper-
     connectedness, can be seen to be a slap in the face. So you need a “disclaimer” to say you’re
     out of contact, or you could be seen as rude.
     Photo credit: http://www.flickr.com/photos/o5com/4950986271/


 •   Slide 5: Daytum http://daytum.com/ is a free service that enables people to make sense of their
     personal data.Now with an accompanying iPhone app to make data entry just that little bit easier.
     Inspired and created by Nicholas Felton whose personal data is made into exquisite annual
     reports http://feltron.com/
Notes
 •   Slide 6: A Las Vegas hotel gives you better hotel rooms if you have a high Klout http://klout.com/ score
     http://adage.com/digitalnext/post?article_id=146189 Peer Index maps your topics, activity, audience &
     authority across major social profiles http://www.peerindex.net/


 •   Slide 7: Part of the information overload, means that we have to scan, read, ingest, “get across” so much
     content every day. Apps manage web information in a far more visual and interesting way.http://
     www.nytimes.com/2011/02/01/technology/01read.html?_r=2
     http://flipboard.com/
     http://www.feedly.com/home
     http://www.alphonsolabs.com/products
     http://www.taptu.com/about/products/mytaptu


 •   Slide 8: IntoNow http://www.intonow.com/ci is an app that listens to what you’re watching on TV, then
     checks you in automatically. It then shares the information with your social graph.
     Future Checkin http://itunes.apple.com/us/app/future-checkin/id384366232?mt=8 automatically checks you
     into Foursquare without you having to take your phone out of your pocket


 •   Slide 9: Lipton Brisk Ice Tea http://briskpic.com is using a tagging campaign via Instagram App and social
     community http://instagr.am/with a competition to print the best crowdsourced photo onto the can of iced
     tea


 •   Slide 10: The Guardian news feed plug-in http://wordpress.org/extend/plugins/the-guardian-news-feed/faq/
     The Guardian Open Platform lets developers build applications http://www.guardian.co.uk/open-platform


 •   Slide 11: Watch the whole video demo here: http://vimeo.com/19033123
http://www.digitaltip.com.au
      http://twitter.com/tiphereth

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11 social media marketing trends for 2011

  • 1. 11 social media marketing trends for 2011
  • 2. The rise and rise of curation Paper.li, Storify, turn influencers into social journalists
  • 3. The always-on consumer Smart phones, iPads, tablets, iPhones, Kindles. WiFi.
  • 4. Digital detox. We’re going to need it. Welcome to the Attention Deficit Disorder Economy.
  • 5. Data. Visualized. Nicholas Felton inspires Foursquare data, creates Daytum, and proves personal social tracking can be useful and data can be sexy
  • 6. Influence. The velvet rope goes virtual. Score big in social and get preferential treatment.
  • 7. Information as magazines. Flipboard, Taptu, Pulse, Feedly, part of the transformation of how we ingest information. Proof that good design wins.
  • 8. Auto-checkins or background processing takes over. From iPhoto facial recognition to apps that checkin for you, welcome to the era of it being done for you.
  • 9. Tagging as a marketing strategy. Instagram implements tags, all of a sudden its a marketing & engagement platform.
  • 10. Content syndication becomes app driven The Guardian leads the way by opening its platform with a content API and a plug-in for Wordpress
  • 11. The gamefication of advertising The New York Times iPad app HTML 5 game banner brings new fun to a tired format
  • 12. Ubiquitous Geo-location. Geo is important. It’s just moving to the background so you get seamless info when you need it
  • 13. Notes • Slide 1: With 11 months left of the year, its a good time to look at what will shape the rest of 2011 Photo credit: http://www.flickr.com/photos/tedits/5312009121/ • Slide 2: We are drowning in too much content, so “trusted sources” whether individuals or journalists become more and more important. Paper.li http://paper.li/ and Storify http://storify.com are platforms which help compile & disseminate curated content. Reference for too much content at http://www.huffingtonpost.com/brett-king/too-much-content-a-world-_b_809677.html • Slide 3: It used to be the Three Screens report - TV, mobile, and computer. Now we may have up to 5 or 6 screens we juggle.It’s consumers revenge because if we want to find the best price or don't get good service, we can search & find or be vocal about what we want on the go. Photo credit: http://www.flickr.com/photos/tojosan/4559000219/sizes/l/ • Slide 4: The flipside to being a connected consumer is the antidote to devices and connections - opt-out. Lifestyles, weekends, events.To give people “no answer” in a society of hyper- connectedness, can be seen to be a slap in the face. So you need a “disclaimer” to say you’re out of contact, or you could be seen as rude. Photo credit: http://www.flickr.com/photos/o5com/4950986271/ • Slide 5: Daytum http://daytum.com/ is a free service that enables people to make sense of their personal data.Now with an accompanying iPhone app to make data entry just that little bit easier. Inspired and created by Nicholas Felton whose personal data is made into exquisite annual reports http://feltron.com/
  • 14. Notes • Slide 6: A Las Vegas hotel gives you better hotel rooms if you have a high Klout http://klout.com/ score http://adage.com/digitalnext/post?article_id=146189 Peer Index maps your topics, activity, audience & authority across major social profiles http://www.peerindex.net/ • Slide 7: Part of the information overload, means that we have to scan, read, ingest, “get across” so much content every day. Apps manage web information in a far more visual and interesting way.http:// www.nytimes.com/2011/02/01/technology/01read.html?_r=2 http://flipboard.com/ http://www.feedly.com/home http://www.alphonsolabs.com/products http://www.taptu.com/about/products/mytaptu • Slide 8: IntoNow http://www.intonow.com/ci is an app that listens to what you’re watching on TV, then checks you in automatically. It then shares the information with your social graph. Future Checkin http://itunes.apple.com/us/app/future-checkin/id384366232?mt=8 automatically checks you into Foursquare without you having to take your phone out of your pocket • Slide 9: Lipton Brisk Ice Tea http://briskpic.com is using a tagging campaign via Instagram App and social community http://instagr.am/with a competition to print the best crowdsourced photo onto the can of iced tea • Slide 10: The Guardian news feed plug-in http://wordpress.org/extend/plugins/the-guardian-news-feed/faq/ The Guardian Open Platform lets developers build applications http://www.guardian.co.uk/open-platform • Slide 11: Watch the whole video demo here: http://vimeo.com/19033123
  • 15. http://www.digitaltip.com.au http://twitter.com/tiphereth

Editor's Notes

  1. With 11 months left of the year, its a good time to look at what will shape the rest of 2011\nPhoto credit: http://www.flickr.com/photos/tedits/5312009121/\n
  2. We are drowning in too much content so “trusted sources” whether individuals or journalists become more and more important\nhttp://paper.li/\nhttp://storify.com\n http://www.huffingtonpost.com/brett-king/too-much-content-a-world-_b_809677.html\n
  3. It used to be the three screens report TV, mobile, and computer. Now we could have up to 5 or 6 screens we juggle.\nIts consumers revenge because if we want to find the best price or don't get good service, we have a stack of connected devices to search & find or be vocal about what we want.\n\nhttp://www.flickr.com/photos/tojosan/4559000219/sizes/l/\n
  4. The flipside is the antidote to devices and connections \nOpt-out. Lifestyles, weekends, events.\nTo give people “no answer” in a society of hyper-connectedness, can be seen to be a slap in the face. So you need a “disclaimer” to say you’re out of contact, or you could be seen as rude. \n\nPhoto credit: http://www.flickr.com/photos/o5com/4950986271/\n
  5. http://daytum.com/ is a free service that enables people to make sense of their personal data.\nNow with accompanying iPhone app to make data entry just that little bit easier.\nInspired and created by Nicholas Felton whose personal data is made into exquisite annual reports http://feltron.com/\n
  6. Las Vegas hotels give you better hotel rooms if you have a high Klout http://klout.com/ score \nhttp://adage.com/digitalnext/post?article_id=146189\n\nPeer Index maps your topics, activity, audience & authority across major social profiles\nhttp://www.peerindex.net/\n
  7. Part of the information overload, means that we have to scan, read, ingest, “get across” so much content every day. Apps manage more and more web information in a far more visual and interesting way.\n\nhttp://www.nytimes.com/2011/02/01/technology/01read.html?_r=2\nhttp://flipboard.com/\nhttp://www.feedly.com/home\nhttp://www.alphonsolabs.com/products\nhttp://www.taptu.com/about/products/mytaptu\n\n
  8. IntoNow http://www.intonow.com/ci is an app that listens to what you’re watching on TV, then checks you in automatically. It then shares the information with your social graph.\n
  9. http://briskpic.com using a tagging campaign via Instagram App and social community http://instagr.am/with a competition to print the best crowdsourced photo onto the can \n
  10. News feed plug-in http://wordpress.org/extend/plugins/the-guardian-news-feed/faq/\n\nBuild applications http://www.guardian.co.uk/open-platform\n
  11. Watch the whole video demo here: http://vimeo.com/19033123\n
  12. Task Ave App, tells you when to do stuff on your phone http://taskave.com/\nWhere the Ladies At App http://wheretheladies.at/ aggregates women checking into Foursquare and lets the guys know where to find the ladies\n